Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.
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Optimizely Web Experimentation
Score 8.7 out of 10
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Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.
The feature set of Monetate was more robust than Optimizely and analytics were more reliable. Pricing and feature set were pretty close to Maximizer, but the interface in Monetate was more intuitive.
Verified User
Project Manager
Chose Monetate
While Optimizely has a number of useful features, Monetate had a much broader portfolio and greater ease of use. We also found that the Monetate team was very responsive and easy to work with on projects.
We used Optimizely as a self-service tool. Our Monetate engagement is full-service, so it's not an apples-to-apples comparison. I do prefer Monetate's action builder to the Optimizely tool.
I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. …
Maxymiser - The statistical significance engine used by Optimizely helps to reduce the detection of false positives. These were noticed on many occasions within the maxymiser tool.
> Adobe's pretty cool for its recomentation / AI / ML engine > VWO's wysiwyg is pretty solid and the heatmapping is nice > abtasty's consent features are pretty cool to launch patch and AB Test Consent Rate > Monetate & Dynamic Yield's pre-built personalization features help …
We were a former Adobe Test and Target client and felt that the tool was not keeping up with the competition. Optimizely greatly streamlined the process of setting up and running A/B tests, making results easy to understand, and provided superior customer service. I understand T…
This is the only real other real similar product that we looked at. We are part of a larger corporation. Another company in our organization had been using Optimizely and they reported back nothing but great things about their partnership with Optimizely. They also reported …
Monetate, but the tool was a little too far out of our budget. We picked Optimizely because it was cost effective and our ROI was justified based upon a defined baseline to increase conversion and continue the strategy of A/B testing.