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Top Rated
616 Ratings
125 Ratings
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Score 6.4 out of 100

Oracle CX Marketing (formerly Oracle Marketing Cloud)

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Top Rated
616 Ratings
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Score 8 out of 100

Likelihood to Recommend

Kibo Personalization (Monetate + Certona)

I've used different testing systems, and Monetate is simple-to-use. I've been able to train interns who'd previously had little experience, too. More complicated tests require web dev. I'd like to be able to "safely" shift and style elements in a WYSIWYG interface, but the interface provides most of what I want.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle has a variety of excellent modules that are very productive and my 10-point score is based on my confidence in recommending Oracle to all my colleagues. Every day I use Oracle and my direct experience gives me the security to recommend it for large and small implementations thanks to the fact that we are achieving absolutely all the goals. I express myself positively about Oracle every time I am talking to my colleagues without breaking a sweat for a second.
Martha Catarine Nielsen Cox | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Kibo Personalization (Monetate + Certona)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
WYSIWYG email editor
Kibo Personalization (Monetate + Certona)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9
Dynamic content
Kibo Personalization (Monetate + Certona)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Ability to test dynamic content
Kibo Personalization (Monetate + Certona)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Landing pages
Kibo Personalization (Monetate + Certona)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9
A/B testing
Kibo Personalization (Monetate + Certona)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Mobile optimization
Kibo Personalization (Monetate + Certona)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Email deliverability reporting
Kibo Personalization (Monetate + Certona)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
List management
Kibo Personalization (Monetate + Certona)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Triggered drip sequences
Kibo Personalization (Monetate + Certona)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5

Lead Management

Kibo Personalization (Monetate + Certona)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Lead nurturing
Kibo Personalization (Monetate + Certona)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Lead scoring and grading
Kibo Personalization (Monetate + Certona)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Data quality management
Kibo Personalization (Monetate + Certona)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Automated sales alerts and tasks
Kibo Personalization (Monetate + Certona)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Campaign Management

Kibo Personalization (Monetate + Certona)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Calendaring
Kibo Personalization (Monetate + Certona)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Event/webinar marketing
Kibo Personalization (Monetate + Certona)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Social Media Marketing

Kibo Personalization (Monetate + Certona)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Social sharing and campaigns
Kibo Personalization (Monetate + Certona)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Social profile integration
Kibo Personalization (Monetate + Certona)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9

Reporting & Analytics

Kibo Personalization (Monetate + Certona)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Dashboards
Kibo Personalization (Monetate + Certona)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Standard reports
Kibo Personalization (Monetate + Certona)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Custom reports
Kibo Personalization (Monetate + Certona)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2

Platform & Infrastructure

Kibo Personalization (Monetate + Certona)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
API
Kibo Personalization (Monetate + Certona)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Role-based workflow & approvals
Kibo Personalization (Monetate + Certona)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Customizability
Kibo Personalization (Monetate + Certona)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Integration with Salesforce.com
Kibo Personalization (Monetate + Certona)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5
Integration with Microsoft Dynamics CRM
Kibo Personalization (Monetate + Certona)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Integration with SugarCRM
Kibo Personalization (Monetate + Certona)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5

Pros

Kibo Personalization (Monetate + Certona)

  • You can test virtually ANYTHING on your website. Once you know what you're doing, it is really easy to upload assets and really customize the details of your test.
  • If you have multiple websites, you can keep all of your website tests separate - for example, we manage two separate brands, both which have 3 environments we can set up tests in: development, staging, and production environments. So, we can easily manage 6 separate test groups and store the various content in the proper section, very easily.
  • The design is really clean and easy to navigate. It is easy to organize and filter your experiments, you can tag them to make filtering a lot easier (especially when you have a bunch of experiments running at the same time), and the simple function of duplicating an experiment makes minor changes to a grand experiment SO much quicker.
  • The Monetate Inspector tool (I could be using the wrong word, sorry!) also allows you to far more easily identify the unique ID of an experiment so you can find it in Monetate and make any desired changes rather than sifting one by one through your various experiments trying to figure out which one you mean to edit.
Steffany Winkelmann | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • Drag and Drop Campaign and Program building - Makes it visually easy to follow but allows you to do complex logic and workflows if needed.
  • Continuous expansion of interoperability with other apps, including ones you can build or are pre-built. You can control the scalability and enhanced functionality within Marketing without having to go to IT or a programmer to get it. This allowed us to implement SMS messaging.
  • Design Capabilities are progressive and responsive. This makes it easier for us to design on the fly or make changes without having to have a designer code every time.
  • Outlook Plug-in - So glad they brought this back. It's an amazing tool to help control branding standards throughout the organization and rouge emails sent externally outside of Eloqua. You can have salespeople, agents, etc. that send out personal emails but you want to be able to ensure consistency in messaging and design and be able to track those external activities.
Anonymous | TrustRadius Reviewer

Cons

Kibo Personalization (Monetate + Certona)

  • Monetate can be difficult to learn at first. I think having a clear way to access how-to guides or videos would help employees learn the tool faster.
  • A small criticism but Monetate doesn't allow you to delete any experiences. It can make the platform a bit messy because there are times where we practice creating experiences and now they can't be deleted.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • User Interface - The UI is a bit outdated and clunky, but gets the job done with some getting used to.
  • Training - There isn't much out there for training, unless you are willing to pay Oracle or a 3rd party.
  • Support - There is no dedicated support and you have to use their portal. It sometimes take awhile to get things looked at or fixed, but they eventually get to it.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Kibo Personalization (Monetate + Certona)

Kibo Personalization (Monetate + Certona) 8.2
Based on 24 answers
I had never worked within a company that had a tool like this. It made my life as a designer and a creative manager much easier with it's easy to use interface and limitless possibilities in terms of creative. I would highly recommend taking Monetate for a test drive, you will not be disappointed.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 6.0
Based on 90 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

Kibo Personalization (Monetate + Certona)

Kibo Personalization (Monetate + Certona) 7.5
Based on 15 answers
Part of what I love about Monetate is how intuitive the tool is. Very very easy to use - based on the basics - Who/What/When/Where concept. Anyone can jump right in and start using the tool. And very easy to copy campaigns and tweak to continue to build experiences. We recently added Monetate on mobile and similar experience - easy to jump back and forth between platforms. Also love the analytics dashboard...easily quantifiable and easy to get tidbits that are digestible for others not as familiar with tool.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.9
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Reliability and Availability

Kibo Personalization (Monetate + Certona)

Kibo Personalization (Monetate + Certona) 10.0
Based on 2 answers
No answer on this topic is available.

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2
Based on 18 answers
No one has experienced any problems with availablity.
Anonymous | TrustRadius Reviewer

Performance

Kibo Personalization (Monetate + Certona)

Kibo Personalization (Monetate + Certona) 10.0
Based on 2 answers
No answer on this topic is available.

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.0
Based on 10 answers
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
Anonymous | TrustRadius Reviewer

Support Rating

Kibo Personalization (Monetate + Certona)

Kibo Personalization (Monetate + Certona) 8.2
Based on 30 answers
Monetate support team meets with use weekly, answers emails daily and promptly. They are proactive about getting answers for us when we need it and offering suggestions based on observations they have or learnings they want to share from other partners. Monetate's support is top notch.
Laura Santoki | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
Anonymous | TrustRadius Reviewer

In-Person Training

Kibo Personalization (Monetate + Certona)

Kibo Personalization (Monetate + Certona) 10.0
Based on 1 answer
No answer on this topic is available.

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.3
Based on 3 answers
They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
Anonymous | TrustRadius Reviewer

Online Training

Kibo Personalization (Monetate + Certona)

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
Anonymous | TrustRadius Reviewer

Implementation Rating

Kibo Personalization (Monetate + Certona)

Kibo Personalization (Monetate + Certona) 8.5
Based on 6 answers
Make sure that your feeds into Monetate are thoroughly QA'd
Parker Block | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

Kibo Personalization (Monetate + Certona)

Certona offered better pricing, a stronger data-based experience and algorithm-derived solution, and a better account management experience (based on customer feedback). Although the interface/portal for some of the other competitors was a little more user-friendly, we ultimately decided that it was worth compromising slightly on that aspect to get a product that was more robust overall.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

I have worked on Marketo before moving to Oracle and felt that it is more user friendly in terms of navigation and reporting. The customer support is very helpful and the training and documentation are very informative.
Karan Nanda | TrustRadius Reviewer

Scalability

Kibo Personalization (Monetate + Certona)

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.7
Based on 118 answers
My scalability rating is maximum, I rely exclusively on my direct experience to give this rating. We are always advancing new campaigns with the help of three departments that are the basis of the success in the development of all campaigns. These Oracle products always meet all direct business expectations.
Madison Sophia Bennett | TrustRadius Reviewer

Return on Investment

Kibo Personalization (Monetate + Certona)

  • In many cases we have seen high lift in test scenarios very quickly, which helped us to move these better improvements to product faster.
  • Monetate has also helped us to asses changes that won't work. There is less risk with Monetate when you can test a hypothesis out first.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • We are able to use it to help our clients scale through testing
  • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
  • Launch a new brand out of Eloqua and measure awareness
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Kibo Personalization (Monetate + Certona)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Kibo Personalization (Monetate + Certona)
9.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Likelihood to Renew

Kibo Personalization (Monetate + Certona)
8.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.0

Usability

Kibo Personalization (Monetate + Certona)
7.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.9

Reliability and Availability

Kibo Personalization (Monetate + Certona)
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Performance

Kibo Personalization (Monetate + Certona)
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0

Support Rating

Kibo Personalization (Monetate + Certona)
8.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9

In-Person Training

Kibo Personalization (Monetate + Certona)
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Online Training

Kibo Personalization (Monetate + Certona)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Implementation Rating

Kibo Personalization (Monetate + Certona)
8.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8

Scalability

Kibo Personalization (Monetate + Certona)
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.7

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