125 Ratings
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Score 6.3 out of 100
26 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

Kibo Personalization (Monetate + Certona)

I've used different testing systems, and Monetate is simple-to-use. I've been able to train interns who'd previously had little experience, too. More complicated tests require web dev. I'd like to be able to "safely" shift and style elements in a WYSIWYG interface, but the interface provides most of what I want.
Anonymous | TrustRadius Reviewer

Webtrends Optimize

Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Kibo Personalization (Monetate + Certona)
Webtrends Optimize
8.3
a/b experiment testing
Kibo Personalization (Monetate + Certona)
Webtrends Optimize
9.1
Split URL testing
Kibo Personalization (Monetate + Certona)
Webtrends Optimize
8.2
Multivariate testing
Kibo Personalization (Monetate + Certona)
Webtrends Optimize
8.2
Multi-page/funnel testing
Kibo Personalization (Monetate + Certona)
Webtrends Optimize
8.2
Cross-browser testing
Kibo Personalization (Monetate + Certona)
Webtrends Optimize
8.2
Mobile app testing
Kibo Personalization (Monetate + Certona)
Webtrends Optimize
8.2
Test significance
Kibo Personalization (Monetate + Certona)
Webtrends Optimize
8.2
Visual / WYSIWYG editor
Kibo Personalization (Monetate + Certona)
Webtrends Optimize
8.2
Advanced code editor
Kibo Personalization (Monetate + Certona)
Webtrends Optimize
8.2
Page surveys
Kibo Personalization (Monetate + Certona)
Webtrends Optimize
8.2
Visitor recordings
Kibo Personalization (Monetate + Certona)
Webtrends Optimize
8.2
Preview mode
Kibo Personalization (Monetate + Certona)
Webtrends Optimize
8.2
Test duration calculator
Kibo Personalization (Monetate + Certona)
Webtrends Optimize
8.2
Experiment scheduler
Kibo Personalization (Monetate + Certona)
Webtrends Optimize
8.2
Experiment workflow and approval
Kibo Personalization (Monetate + Certona)
Webtrends Optimize
8.2
Dynamic experiment activation
Kibo Personalization (Monetate + Certona)
Webtrends Optimize
8.2
Client-side tests
Kibo Personalization (Monetate + Certona)
Webtrends Optimize
9.1
Server-side tests
Kibo Personalization (Monetate + Certona)
Webtrends Optimize
8.2
Mutually exclusive tests
Kibo Personalization (Monetate + Certona)
Webtrends Optimize
8.2

Audience Segmentation & Targeting

Kibo Personalization (Monetate + Certona)
Webtrends Optimize
8.2
Standard visitor segmentation
Kibo Personalization (Monetate + Certona)
Webtrends Optimize
9.1
Behavioral visitor segmentation
Kibo Personalization (Monetate + Certona)
Webtrends Optimize
8.2
Traffic allocation control
Kibo Personalization (Monetate + Certona)
Webtrends Optimize
7.3
Website personalization
Kibo Personalization (Monetate + Certona)
Webtrends Optimize
8.2

Results and Analysis

Kibo Personalization (Monetate + Certona)
Webtrends Optimize
8.1
Click analytics
Kibo Personalization (Monetate + Certona)
Webtrends Optimize
9.1
Scroll maps
Kibo Personalization (Monetate + Certona)
Webtrends Optimize
7.3
Form fill analysis
Kibo Personalization (Monetate + Certona)
Webtrends Optimize
7.3
Conversion tracking
Kibo Personalization (Monetate + Certona)
Webtrends Optimize
8.2
Goal tracking
Kibo Personalization (Monetate + Certona)
Webtrends Optimize
8.2
Test reporting
Kibo Personalization (Monetate + Certona)
Webtrends Optimize
8.2
Results segmentation
Kibo Personalization (Monetate + Certona)
Webtrends Optimize
8.2
CSV export
Kibo Personalization (Monetate + Certona)
Webtrends Optimize
8.2
Experiments results dashboard
Kibo Personalization (Monetate + Certona)
Webtrends Optimize
8.2

Pros

Kibo Personalization (Monetate + Certona)

  • You can test virtually ANYTHING on your website. Once you know what you're doing, it is really easy to upload assets and really customize the details of your test.
  • If you have multiple websites, you can keep all of your website tests separate - for example, we manage two separate brands, both which have 3 environments we can set up tests in: development, staging, and production environments. So, we can easily manage 6 separate test groups and store the various content in the proper section, very easily.
  • The design is really clean and easy to navigate. It is easy to organize and filter your experiments, you can tag them to make filtering a lot easier (especially when you have a bunch of experiments running at the same time), and the simple function of duplicating an experiment makes minor changes to a grand experiment SO much quicker.
  • The Monetate Inspector tool (I could be using the wrong word, sorry!) also allows you to far more easily identify the unique ID of an experiment so you can find it in Monetate and make any desired changes rather than sifting one by one through your various experiments trying to figure out which one you mean to edit.
Steffany Winkelmann | TrustRadius Reviewer

Webtrends Optimize

  • Intuitive test set-up makes for a low learning curve.
  • Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
  • Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.
Michael O'Connor | TrustRadius Reviewer

Cons

Kibo Personalization (Monetate + Certona)

  • Monetate can be difficult to learn at first. I think having a clear way to access how-to guides or videos would help employees learn the tool faster.
  • A small criticism but Monetate doesn't allow you to delete any experiences. It can make the platform a bit messy because there are times where we practice creating experiences and now they can't be deleted.
Anonymous | TrustRadius Reviewer

Webtrends Optimize

  • The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
  • There's a bit of a steep learning curve, you can't just dive into the program.
  • It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Kibo Personalization (Monetate + Certona)

Kibo Personalization (Monetate + Certona) 8.2
Based on 24 answers
I had never worked within a company that had a tool like this. It made my life as a designer and a creative manager much easier with it's easy to use interface and limitless possibilities in terms of creative. I would highly recommend taking Monetate for a test drive, you will not be disappointed.
Anonymous | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 5.3
Based on 5 answers
Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.
David Reynolds-Gooch | TrustRadius Reviewer

Usability

Kibo Personalization (Monetate + Certona)

Kibo Personalization (Monetate + Certona) 7.5
Based on 15 answers
Part of what I love about Monetate is how intuitive the tool is. Very very easy to use - based on the basics - Who/What/When/Where concept. Anyone can jump right in and start using the tool. And very easy to copy campaigns and tweak to continue to build experiences. We recently added Monetate on mobile and similar experience - easy to jump back and forth between platforms. Also love the analytics dashboard...easily quantifiable and easy to get tidbits that are digestible for others not as familiar with tool.
Anonymous | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 7.0
Based on 2 answers
Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.
Michael O'Connor | TrustRadius Reviewer

Reliability and Availability

Kibo Personalization (Monetate + Certona)

Kibo Personalization (Monetate + Certona) 10.0
Based on 2 answers
No answer on this topic is available.

Webtrends Optimize

Webtrends Optimize 10.0
Based on 1 answer
zero complaints. I'm not aware of it ever failing.
Anonymous | TrustRadius Reviewer

Performance

Kibo Personalization (Monetate + Certona)

Kibo Personalization (Monetate + Certona) 10.0
Based on 2 answers
No answer on this topic is available.

Webtrends Optimize

Webtrends Optimize 10.0
Based on 1 answer
Zero complaints. It seemed to do its job quickly and accurately.
Anonymous | TrustRadius Reviewer

Support Rating

Kibo Personalization (Monetate + Certona)

Kibo Personalization (Monetate + Certona) 8.2
Based on 30 answers
Monetate support team meets with use weekly, answers emails daily and promptly. They are proactive about getting answers for us when we need it and offering suggestions based on observations they have or learnings they want to share from other partners. Monetate's support is top notch.
Laura Santoki | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 9.1
Based on 2 answers
The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.
Freddie Wilkinson | TrustRadius Reviewer

Online Training

Kibo Personalization (Monetate + Certona)

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 6.0
Based on 1 answer
Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.
Anonymous | TrustRadius Reviewer

Implementation Rating

Kibo Personalization (Monetate + Certona)

Kibo Personalization (Monetate + Certona) 8.5
Based on 6 answers
Make sure that your feeds into Monetate are thoroughly QA'd
Parker Block | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 7.0
Based on 1 answer
Implementation was pretty straightforward
Anonymous | TrustRadius Reviewer

Alternatives Considered

Kibo Personalization (Monetate + Certona)

Certona offered better pricing, a stronger data-based experience and algorithm-derived solution, and a better account management experience (based on customer feedback). Although the interface/portal for some of the other competitors was a little more user-friendly, we ultimately decided that it was worth compromising slightly on that aspect to get a product that was more robust overall.
Anonymous | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources
Magdalena Petrova | TrustRadius Reviewer

Return on Investment

Kibo Personalization (Monetate + Certona)

  • In many cases we have seen high lift in test scenarios very quickly, which helped us to move these better improvements to product faster.
  • Monetate has also helped us to asses changes that won't work. There is less risk with Monetate when you can test a hypothesis out first.
Anonymous | TrustRadius Reviewer

Webtrends Optimize

  • So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.
Chris Sharman | TrustRadius Reviewer

Screenshots

Kibo Personalization (Monetate + Certona)

Pricing Details

Kibo Personalization (Monetate + Certona)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Webtrends Optimize

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Kibo Personalization (Monetate + Certona)
9.5
Webtrends Optimize
7.3

Likelihood to Renew

Kibo Personalization (Monetate + Certona)
8.2
Webtrends Optimize
5.3

Usability

Kibo Personalization (Monetate + Certona)
7.5
Webtrends Optimize
7.0

Reliability and Availability

Kibo Personalization (Monetate + Certona)
10.0
Webtrends Optimize
10.0

Performance

Kibo Personalization (Monetate + Certona)
10.0
Webtrends Optimize
10.0

Support Rating

Kibo Personalization (Monetate + Certona)
8.2
Webtrends Optimize
9.1

In-Person Training

Kibo Personalization (Monetate + Certona)
10.0
Webtrends Optimize

Online Training

Kibo Personalization (Monetate + Certona)
Webtrends Optimize
6.0

Implementation Rating

Kibo Personalization (Monetate + Certona)
8.5
Webtrends Optimize
7.0

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