Likelihood to Recommend For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this
Read full review Matomo is a full-fledged website tracking and analytics tool. It offers everything and then a bit more that GA has to offer. I cannot conceive of any situation where this programme would be "less appropriate". You can use it for each and every website and do well with it. The data it provides includes everything you could wish for (country, IP, new user or not, actions taken, goals achieved etc.)
Read full review Pros De-anonymizes website activity at the account (company) level. Identifies net new target accounts. Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit. Gives great daily insight on watchlists you've set up. Delivers every possible de-anonymized visit with little filtering for accuracy. More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site. Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in. Read full review One of Piwik's strengths is the provision of customizable widgets for different bits of analytics data. The ability to add and remove them, change dates and more makes this a flexible way to visualize data. The visitor log section is also rich, providing date, keywords, actions and more in a single table, which makes it easy to identify your most effective content. And the visitor actions table includes both bounce rate and time on site, so you can quickly tell which pages have the most engagement. Data display is a strength for Piwik, as you have access to overview charts while simultaneously being able to drill deeper. Read full review Cons Some outdated information and your credits will be used Credit package sizes are not very customizable A tad pricy comapred to simillar prospecting tools I've seen Read full review From a user security standpoint it would be useful to provide users the ability to have two-factor authentication. While stats data is not necessarily sensitive in aggregate, some users may feel that certain portions need to be more secure. It would be nice if there was a tighter integration with the Google search/referrer API so that "keyword not defined" would be replaced more often with the actual keyword that is being used to send a visitor to a site. An easier branding method, maybe in the form of an API function set, that pulled branding URLs from a set of database fields would be great as well. Read full review Likelihood to Renew We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.
Read full review At this point, there is not a single conceivable reason as to why we would not renew and continue to use Piwik Analytics. Especially since it is a free program and open source. The product will only get better over time as more people look into it and donate to cause so that development can continue.
Read full review Usability It was designed for people who are business users, not tech users.
Read full review Piwik succeeds in presenting me (and my associates and my clients...) large amounts of data in a user friendly way. The interface and functionality can easily be customized. While some enhancements do need technical background (API calls by programming language from the webserver or javascript), others are easy to use (goal / event tracking)
Read full review Reliability and Availability We've never had any outages in the 7+ years using the system.
Read full review Performance The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.
Read full review Support Rating They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.
Read full review The best thing about the Matomo support is that they have a forum which basically you can find the answer to almost all of your questions and most of the time you don't need to contact them regarding your questions and problems but if you need help they will answer in a reasonable time slots.
Read full review Online Training The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.
Read full review Implementation Rating Don't hesitate to contact VisiStat support. They are extremely helpful.
Read full review Only one hiccup when we were using a beta installation. Other than that, smooth sailing.
Read full review Alternatives Considered I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with
Clearbit comes from other tools that are built on it (
Bombora , Drift, etc.), and it has not been great. We've seen many more inaccuracies with
Clearbit .
Read full review We have used
Google Analytics before for one of our online tools and we switched to Matomo for the other web applications we have. We did that because Matomo is free but mostly since we wanted us to own the data on these sensitive apps and not share it with third parties. Since we have the data locally, we can now apply machine learning techniques to improve the systems even more.
Read full review Scalability We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.
Read full review Return on Investment Faster lead conversion Less time on LinkedIn trying to figure out DM (decision maker) Increased employee efficiency Read full review By using Piwik, we can better identify keywords used to search for the website and by targeting those keywords on search engine advertising (Google, Bing, Yahoo), it helps with conversion and also saves us money by cutting down guess work. By using Piwik graphs, it helps to save our employees time in creating pie charts and bar charts to present to upper management. Since Piwik is free to use, there is no reason not to implement it. Most likely, with your website, you will already have access to SQL and hosting package. There is minimal cost to implementing Piwik. M. Tan Assistant Manager of Communications
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