Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data reports on changes in consumption of specific product related topics from within businesses. The source of this data is a co-operative of premium B2B media companies in the world. Members contribute content consumption and behavioral data about…
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KickFire
Score 9.0 out of 10
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KickFire’sB2B solutions provide account-level information such as industry, revenue, employee count, and more based on an IP address. KickFire’s proprietary TWIN Caching® technology and robust firmographic database deliver business intelligence for first-party intent, content personalization, account-based marketing, predictive/intent, data enrichment, and much more. KickFire offers IP address intelligence and B2B firmographic data through its LIVE Leads platform, API, and integrations…
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Pricing
Bombora
KickFire
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Bombora
KickFire
Free Trial
Yes
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
The best Intent data solution isn't one-size-fits-all. To build a package that works best, we need to know a few things, like:
- The volume of Intent data needed
- Preferred integrations or partner platforms
- The level of support you need to get started
Bombora is still the best intent data provider but ZoomInfo is catching up very quick. ZoomInfo has a leg up on Bombora as they now have steaming intent data which updates daily, vs Bombora that only updates weekly. ZoomInfo is a one stop shop for B2B GTM data where Bombora is …
6sense is not as large a player as these other alternatives, in my opinion. But it is still a great platform. It all comes down to how much you are willing and able to spend. Bombora will give you great and actionable data for account prospecting and can be a great starting …
I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any …