Groove, a Clari company vs. KickFire

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Groove, a Clari company
Score 8.7 out of 10
N/A
Groove is a sales engagement platform that enables sales leaders to execute their strategy in a smarter and more adaptive way. With Groove, revenue leaders can use automation to do more with less, with the goal of driving greater efficiency and effectiveness across the customer lifecycle. Groove states they enable more than 75,000 users at ADP, Google, Uber, iHeartMedia, Capital One, and other large enterprises.N/A
KickFire
Score 9.0 out of 10
N/A
KickFire’sB2B solutions provide account-level information such as industry, revenue, employee count, and more based on an IP address. KickFire’s proprietary TWIN Caching® technology and robust firmographic database deliver business intelligence for first-party intent, content personalization, account-based marketing, predictive/intent, data enrichment, and much more. KickFire offers IP address intelligence and B2B firmographic data through its LIVE Leads platform, API, and integrations…N/A
Pricing
Groove, a Clari companyKickFire
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Groove, a Clari companyKickFire
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Features
Groove, a Clari companyKickFire
Prospecting
Comparison of Prospecting features of Product A and Product B
Groove, a Clari company
-
Ratings
KickFire
8.5
2 Ratings
11% above category average
Identification of new leads00 Ratings9.02 Ratings
List quality00 Ratings8.02 Ratings
List upload/download00 Ratings8.02 Ratings
Load time/data access00 Ratings9.02 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Groove, a Clari company
-
Ratings
KickFire
7.3
2 Ratings
3% below category average
Contact information00 Ratings6.02 Ratings
Company information00 Ratings8.02 Ratings
Industry information00 Ratings8.02 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Groove, a Clari company
-
Ratings
KickFire
8.0
2 Ratings
8% above category average
Salesforce integration00 Ratings8.01 Ratings
Company/business profiles00 Ratings8.02 Ratings
Automatic data refresh00 Ratings8.02 Ratings
Filters and segmentation00 Ratings8.02 Ratings
Best Alternatives
Groove, a Clari companyKickFire
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Score 9.8 out of 10
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Score 9.1 out of 10
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Mixmax
Mixmax
Score 8.7 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
Salesloft
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Score 8.3 out of 10
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Score 8.6 out of 10
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User Ratings
Groove, a Clari companyKickFire
Likelihood to Recommend
9.0
(706 ratings)
9.0
(3 ratings)
Likelihood to Renew
8.9
(33 ratings)
9.0
(1 ratings)
Usability
8.7
(542 ratings)
9.0
(1 ratings)
Availability
9.1
(5 ratings)
10.0
(1 ratings)
Performance
9.1
(5 ratings)
9.0
(1 ratings)
Support Rating
5.4
(145 ratings)
8.0
(1 ratings)
In-Person Training
5.0
(2 ratings)
-
(0 ratings)
Online Training
9.1
(4 ratings)
9.0
(1 ratings)
Implementation Rating
8.6
(13 ratings)
10.0
(1 ratings)
Configurability
7.5
(6 ratings)
8.0
(1 ratings)
Ease of integration
9.1
(2 ratings)
8.0
(1 ratings)
Product Scalability
9.1
(5 ratings)
10.0
(1 ratings)
Vendor post-sale
9.0
(2 ratings)
9.0
(1 ratings)
Vendor pre-sale
9.1
(3 ratings)
9.0
(1 ratings)
User Testimonials
Groove, a Clari companyKickFire
Likelihood to Recommend
Groove.co
  • Groove is excellent for the use case of improving sales representative and customer success representative productivity and data quality when used alongside Salesforce. It is a Salesforce focused tool. You should definitely consider Groove if you are a current Salesloft / Outreach user and you also use Salesforce.
  • Groove would not be a good fit for an organization not using Salesforce.
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KickFire
For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this
Read full review
Pros
Groove.co
  • Groove lets us know real-time when a client has checked an email we sent them.
  • Groove helps us streamline our day-to-day events, meetings, and tasks with the help of the Calendar Booking feature.
  • Groove helps us save a lot of time on typing long letters when we explain our products to our customers with the help of their Templates feature.
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KickFire
  • De-anonymizes website activity at the account (company) level.
  • Identifies net new target accounts.
  • Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
  • Gives great daily insight on watchlists you've set up.
  • Delivers every possible de-anonymized visit with little filtering for accuracy.
  • More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
  • Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.
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Cons
Groove.co
  • The footprint of the person who lasts touches the information.
  • The footprint of the person who edited the information.
  • Date and time of the modification of the account owner.
  • Date and time of the modification of the last person touching the account.
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KickFire
  • Some outdated information and your credits will be used
  • Credit package sizes are not very customizable
  • A tad pricy comapred to simillar prospecting tools I've seen
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Likelihood to Renew
Groove.co
I actually don't have any complaint regarding groove. It's just that I will give 9 since I confidently believe that there'd be updates in the future which would be more optimal not just for us users but for the business as well. The only regret I have with groove is I was not able to use it before the current company that I'm employed
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KickFire
We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.
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Usability
Groove.co
Groove has been an awesome platform to use for sales pipeline management. I really enjoy how it integrates with my Salesforce, Gmail, and Google Calendar. It makes my job easier by helping me keep track of the progress of each sales contact that I have. Leads are able to reply and notify us using Groove.
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KickFire
It was designed for people who are business users, not tech users.
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Reliability and Availability
Groove.co
Our organization has not experienced any availability issues with Groove
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KickFire
We've never had any outages in the 7+ years using the system.
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Performance
Groove.co
Everything is good
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KickFire
The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.
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Support Rating
Groove.co
My company has a team dedicated to supporting our implementation of operative tools and business systems such as Groove. For this reason, I feel that we have ample support for Groove, although I have not personally contacted Groove for any support issues.
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KickFire
They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.
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In-Person Training
Groove.co
It was okay. But, just the once. I had to figure it out with help of others on my team.
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KickFire
No answers on this topic
Online Training
Groove.co
Easy to use
Read full review
KickFire
The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.
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Implementation Rating
Groove.co
At Nearpod, I have been impressed with the internal expertise and support around Groove as a key tool for the Sales and Customer Success business systems and operations.
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KickFire
Don't hesitate to contact VisiStat support. They are extremely helpful.
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Alternatives Considered
Groove.co
I have used Dialpad. Dialpad is great, and Groove in my opinion does everything Dialpad does. Dialpad lacks the automation, which makes me feel that Groove is much better. I have not used any other CRMS besides these two, but I do believe Groove is light years ahead of Dialpad.
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KickFire
I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.
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Scalability
Groove.co
Our organization was able to quickly scale Groove from a pilot group of a few users to a department-wide solution
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KickFire
We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.
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Return on Investment
Groove.co
  • Reduced several hours a week of logging time in Salesforce that either wouldn't get done or would have been done to the detriment of more value add activities.
  • Saves hours per week by delivering actionable/useful info from Salesforce into Gmail
  • Gives me valuable insight on what emails are being opened and read. This helps plan targeting.
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KickFire
  • Faster lead conversion
  • Less time on LinkedIn trying to figure out DM (decision maker)
  • Increased employee efficiency
Read full review
ScreenShots

Groove, a Clari company Screenshots

Screenshot of Sales Engagement Platform for Revenue TeamsScreenshot of Screenshot of Screenshot of Screenshot of Screenshot of

KickFire Screenshots

Screenshot of KickFire features a RESTful API builder and JSON schema that makes it simple to query by IP, domain, or company.