KickFire vs. LeadIQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
KickFire
Score 9.0 out of 10
N/A
KickFire’sB2B solutions provide account-level information such as industry, revenue, employee count, and more based on an IP address. KickFire’s proprietary TWIN Caching® technology and robust firmographic database deliver business intelligence for first-party intent, content personalization, account-based marketing, predictive/intent, data enrichment, and much more. KickFire offers IP address intelligence and B2B firmographic data through its LIVE Leads platform, API, and integrations…N/A
LeadIQ
Score 6.9 out of 10
N/A
LeadIQ is a prospecting platform that helps outbound sales teams build pipeline through contact data, a AI cold email writing assistant, contact and account tracking for job changes, and CRM enrichment, all integrated into sales tools used daily.
$0
per month per user
Pricing
KickFireLeadIQ
Editions & Modules
No answers on this topic
Free
$0
per month per user
Essential
$39
per month per user
Pro
$79
per month per user
Enterprise
Ask Sales
Offerings
Pricing Offerings
KickFireLeadIQ
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
KickFireLeadIQ
Prospecting
Comparison of Prospecting features of Product A and Product B
KickFire
8.5
2 Ratings
10% above category average
LeadIQ
6.5
9 Ratings
17% below category average
Identification of new leads9.02 Ratings6.39 Ratings
List quality8.02 Ratings5.39 Ratings
List upload/download8.02 Ratings8.28 Ratings
Load time/data access9.02 Ratings6.69 Ratings
Advanced search00 Ratings5.48 Ratings
Ideal customer targeting00 Ratings7.07 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
KickFire
7.3
2 Ratings
5% below category average
LeadIQ
5.9
9 Ratings
26% below category average
Contact information6.02 Ratings5.59 Ratings
Company information8.02 Ratings6.99 Ratings
Industry information8.02 Ratings5.58 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
KickFire
8.0
2 Ratings
7% above category average
LeadIQ
6.3
9 Ratings
17% below category average
Salesforce integration8.01 Ratings7.86 Ratings
Company/business profiles8.02 Ratings6.66 Ratings
Automatic data refresh8.02 Ratings6.66 Ratings
Filters and segmentation8.02 Ratings5.54 Ratings
Lead qualification process00 Ratings6.35 Ratings
Smart lists and recommendations00 Ratings5.05 Ratings
Alerts and reminders00 Ratings7.64 Ratings
Data hygiene00 Ratings4.48 Ratings
Tags00 Ratings6.75 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
KickFire
-
Ratings
LeadIQ
6.3
2 Ratings
20% below category average
Sales email templates00 Ratings6.02 Ratings
Append emails to records00 Ratings6.52 Ratings
Best Alternatives
KickFireLeadIQ
Small Businesses
Lead411
Lead411
Score 9.2 out of 10
Lead411
Lead411
Score 9.2 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.2 out of 10
Lead411
Lead411
Score 9.2 out of 10
Enterprises
SAP Sales Cloud
SAP Sales Cloud
Score 8.5 out of 10
SAP Sales Cloud
SAP Sales Cloud
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KickFireLeadIQ
Likelihood to Recommend
9.0
(3 ratings)
5.9
(19 ratings)
Likelihood to Renew
9.0
(1 ratings)
9.0
(1 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Availability
10.0
(2 ratings)
-
(0 ratings)
Performance
9.0
(2 ratings)
-
(0 ratings)
Support Rating
8.0
(2 ratings)
7.7
(20 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(2 ratings)
-
(0 ratings)
Configurability
8.0
(1 ratings)
-
(0 ratings)
Ease of integration
8.0
(1 ratings)
-
(0 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
KickFireLeadIQ
Likelihood to Recommend
KickFire
For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this
Read full review
LeadIQ
  1. Outbound Demand Generation: Self Sourcing leads for prospecting can be a challenge for any outbound team. It was even for us, and when we were doing it manually through LinkedIn and finding emails through email hunter extension. The task was cumbersome and time-taking, and painful. Having something like LeadIQ was magical for the Outbound team when it came to self-sourcing our own contacts and accounts, from our TAM.
  2. TAT for Prospecting decreases: Since sourcing of leads and accounts becomes much more efficient. Reps spend more time on the ground and phone and less time on the CRM. This was again a challenge for us in the past, but we have capitalized on LeadIQ and made our "spending time on the ground" metric much better.
Read full review
Pros
KickFire
  • De-anonymizes website activity at the account (company) level.
  • Identifies net new target accounts.
  • Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
  • Gives great daily insight on watchlists you've set up.
  • Delivers every possible de-anonymized visit with little filtering for accuracy.
  • More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
  • Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.
Read full review
LeadIQ
  • Once set up, it's super easy. Just click a button and capture the lead.
  • Love that you can capture as a contact instead of a lead and that it will attach to an existing account in Salesforce based on a fuzzy match with Company Name.
  • Love that you can capture data from a lead search list in Sales Navigator, not just from the person's profile page. So you can capture multiple people at a time.
  • I really like that I can see all the related objects that a given contact might have in SFDC. Lead and/or contact records (even with a company mismatch if it's an old record), accounts, and opportunities.
Read full review
Cons
KickFire
  • Some outdated information and your credits will be used
  • Credit package sizes are not very customizable
  • A tad pricy comapred to simillar prospecting tools I've seen
Read full review
LeadIQ
  • Rocky start to using it - but good follow up with customer service.
  • It can create duplicates in salesforce sometimes which is a headache for some departments who require salesforce to be our pure data source.
  • Sometimes the numbers aren't correct for the right individual - it gets numbers from wrong people with the same name - this has only happened a couple of times, very rare.
Read full review
Likelihood to Renew
KickFire
We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.
Read full review
LeadIQ
We have been very happy with LeadIQ for the past several years. They have quality data at a fair price and that is the most important thing for us. Their product continues to grow and expand and they are great to work with from a customer experience point of view.
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Usability
KickFire
It was designed for people who are business users, not tech users.
Read full review
LeadIQ
No answers on this topic
Reliability and Availability
KickFire
We've never had any outages in the 7+ years using the system.
Read full review
LeadIQ
No answers on this topic
Performance
KickFire
The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.
Read full review
LeadIQ
No answers on this topic
Support Rating
KickFire
They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.
Read full review
LeadIQ
I have yet to contact LeadIQ regarding support for the tool. Usability is pretty straight forward, and I was trained well to use the tool properly. I am giving the rating of a five since I can not say I have had contact with the support team.
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Online Training
KickFire
The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.
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LeadIQ
No answers on this topic
Implementation Rating
KickFire
Don't hesitate to contact VisiStat support. They are extremely helpful.
Read full review
LeadIQ
No answers on this topic
Alternatives Considered
KickFire
I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.
Read full review
LeadIQ
The user experience and design of the platform + the data health were far superior to UpLead and the other tools I demoed. I was also impressed by the pricing structure and the ability for me to pick and choose my plan or customize based on the sales team numbers and team capacity.
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Scalability
KickFire
We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.
Read full review
LeadIQ
No answers on this topic
Return on Investment
KickFire
  • Faster lead conversion
  • Less time on LinkedIn trying to figure out DM (decision maker)
  • Increased employee efficiency
Read full review
LeadIQ
  • So far not a happy customer. We have had a few positive results but for the most part, all phone numbers are relatively inaccurate or they are personal numbers scraped from LinkedIn. When calling a personal number, people are surprised and find it intrusive.
  • We would not recommend this service until it invests more into correct corporate switchboard numbers at the bare minimum. Currently, these are often incorrect.
Read full review
ScreenShots

KickFire Screenshots

Screenshot of KickFire features a RESTful API builder and JSON schema that makes it simple to query by IP, domain, or company.

LeadIQ Screenshots

Screenshot of Teams can send the right message, to the right person, at the right time to break through the noise and build more sales pipeline.Screenshot of Patented AI technology that can generate tailored cold emails with just a few clicks. Supports personalized cold outreach at scale to improve reply rates and meetings booked.Screenshot of Locates emails and mobile phones for ideal buyers, and sends them to systems of record.Screenshot of Keeps tabs on key accounts by sending notifications when job changes occur in a daily feed.Screenshot of Salesforce enrichment tool that helps to keep the user's system of record accurate, while improving speed to lead on inbound leads.