KickFire vs. MixRank

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
KickFire
Score 9.0 out of 10
N/A
KickFire’sB2B solutions provide account-level information such as industry, revenue, employee count, and more based on an IP address. KickFire’s proprietary TWIN Caching® technology and robust firmographic database deliver business intelligence for first-party intent, content personalization, account-based marketing, predictive/intent, data enrichment, and much more. KickFire offers IP address intelligence and B2B firmographic data through its LIVE Leads platform, API, and integrations…N/A
MixRank
Score 6.5 out of 10
N/A
MixRank is a sales intelligence software solution offered by MixRank.N/A
Pricing
KickFireMixRank
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
KickFireMixRank
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
KickFireMixRank
Prospecting
Comparison of Prospecting features of Product A and Product B
KickFire
8.5
2 Ratings
11% above category average
MixRank
6.9
2 Ratings
10% below category average
Identification of new leads9.02 Ratings5.52 Ratings
List quality8.02 Ratings6.52 Ratings
List upload/download8.02 Ratings7.52 Ratings
Load time/data access9.02 Ratings7.52 Ratings
Advanced search00 Ratings7.52 Ratings
Ideal customer targeting00 Ratings7.02 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
KickFire
7.3
2 Ratings
3% below category average
MixRank
5.8
2 Ratings
26% below category average
Contact information6.02 Ratings6.02 Ratings
Company information8.02 Ratings5.02 Ratings
Industry information8.02 Ratings6.52 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
KickFire
8.0
2 Ratings
8% above category average
MixRank
6.3
2 Ratings
16% below category average
Salesforce integration8.01 Ratings5.02 Ratings
Company/business profiles8.02 Ratings5.52 Ratings
Automatic data refresh8.02 Ratings6.52 Ratings
Filters and segmentation8.02 Ratings6.52 Ratings
Lead qualification process00 Ratings6.02 Ratings
Smart lists and recommendations00 Ratings6.52 Ratings
Alerts and reminders00 Ratings8.52 Ratings
Data hygiene00 Ratings5.52 Ratings
Tags00 Ratings6.52 Ratings
Best Alternatives
KickFireMixRank
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
SAP Sales Cloud
SAP Sales Cloud
Score 8.6 out of 10
SAP Sales Cloud
SAP Sales Cloud
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KickFireMixRank
Likelihood to Recommend
9.0
(3 ratings)
6.5
(2 ratings)
Likelihood to Renew
9.0
(1 ratings)
-
(0 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
Configurability
8.0
(1 ratings)
-
(0 ratings)
Ease of integration
8.0
(1 ratings)
-
(0 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
KickFireMixRank
Likelihood to Recommend
KickFire
For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this
Read full review
MixRank
If your organization is looking to find insights on the mobile app space and you are interested in seeing the technologies that are installed in apps, Mixrank is right for you. They have the ability to target by category, downloads, SDKs. and much more. Mixrank seems to be 100% mobile focused, so if your organization is looking for web analytics, Mixrank wont suffice
Read full review
Pros
KickFire
  • De-anonymizes website activity at the account (company) level.
  • Identifies net new target accounts.
  • Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
  • Gives great daily insight on watchlists you've set up.
  • Delivers every possible de-anonymized visit with little filtering for accuracy.
  • More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
  • Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.
Read full review
MixRank
  • Easy to use UI
  • Has a pretty good range of support for iOS, Android and mobile web.
  • Lists are easy to pull
  • Good customer support.
Read full review
Cons
KickFire
  • Some outdated information and your credits will be used
  • Credit package sizes are not very customizable
  • A tad pricy comapred to simillar prospecting tools I've seen
Read full review
MixRank
  • The interface is not as user friendly as other platforms.
  • Contact information can be off with regards to smaller indie publishers/developers.
  • I would like to edit the information that is provided in CSV reports.
Read full review
Likelihood to Renew
KickFire
We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.
Read full review
MixRank
No answers on this topic
Usability
KickFire
It was designed for people who are business users, not tech users.
Read full review
MixRank
No answers on this topic
Reliability and Availability
KickFire
We've never had any outages in the 7+ years using the system.
Read full review
MixRank
No answers on this topic
Performance
KickFire
The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.
Read full review
MixRank
No answers on this topic
Support Rating
KickFire
They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.
Read full review
MixRank
No answers on this topic
Online Training
KickFire
The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.
Read full review
MixRank
No answers on this topic
Implementation Rating
KickFire
Don't hesitate to contact VisiStat support. They are extremely helpful.
Read full review
MixRank
No answers on this topic
Alternatives Considered
KickFire
I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.
Read full review
MixRank
Overall it is a decent product, each platform has their own strengths and weaknesses. Mixrank is good at pulling reports, easy to use UI, pretty good coverage in terms of prospecting. Additionally, they are based in SF which is not too far from our office so it makes it easy to contact them and meet with them
Read full review
Scalability
KickFire
We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.
Read full review
MixRank
No answers on this topic
Return on Investment
KickFire
  • Faster lead conversion
  • Less time on LinkedIn trying to figure out DM (decision maker)
  • Increased employee efficiency
Read full review
MixRank
  • It gave us the ability to target the right organizations for our business
  • Gave clear insights on competitors in the mobile Ad Tech Space
  • Gave us lists of potential customers at scale.
Read full review
ScreenShots

KickFire Screenshots

Screenshot of KickFire features a RESTful API builder and JSON schema that makes it simple to query by IP, domain, or company.