KickFire vs. RollWorks

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
KickFire
Score 9.0 out of 10
N/A
KickFire’sB2B solutions provide account-level information such as industry, revenue, employee count, and more based on an IP address. KickFire’s proprietary TWIN Caching® technology and robust firmographic database deliver business intelligence for first-party intent, content personalization, account-based marketing, predictive/intent, data enrichment, and much more. KickFire offers IP address intelligence and B2B firmographic data through its LIVE Leads platform, API, and integrations…N/A
RollWorks
Score 7.8 out of 10
N/A
RollWorks, a division of NextRoll, offers B2B companies an account-based platform to align marketing and sales efforts, and grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with established ABM programs to those just beginning. By enabling teams to identify target accounts and key buyers, reach accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks…
$975
per month
Pricing
KickFireRollWorks
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
KickFireRollWorks
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
KickFireRollWorks
Prospecting
Comparison of Prospecting features of Product A and Product B
KickFire
8.5
2 Ratings
13% above category average
RollWorks
-
Ratings
Identification of new leads9.02 Ratings00 Ratings
List quality8.02 Ratings00 Ratings
List upload/download8.02 Ratings00 Ratings
Load time/data access9.02 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
KickFire
7.3
2 Ratings
2% below category average
RollWorks
-
Ratings
Contact information6.02 Ratings00 Ratings
Company information8.02 Ratings00 Ratings
Industry information8.02 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
KickFire
8.0
2 Ratings
9% above category average
RollWorks
-
Ratings
Salesforce integration8.01 Ratings00 Ratings
Company/business profiles8.02 Ratings00 Ratings
Automatic data refresh8.02 Ratings00 Ratings
Filters and segmentation8.02 Ratings00 Ratings
Best Alternatives
KickFireRollWorks
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Leadfeeder
Leadfeeder
Score 7.4 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.4 out of 10
Enterprises
LinkedIn Sales Navigator for Gmail
LinkedIn Sales Navigator for Gmail
Score 8.5 out of 10
Folloze
Folloze
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KickFireRollWorks
Likelihood to Recommend
9.0
(3 ratings)
7.6
(24 ratings)
Likelihood to Renew
9.0
(1 ratings)
10.0
(1 ratings)
Usability
9.0
(1 ratings)
10.0
(2 ratings)
Availability
10.0
(1 ratings)
10.0
(1 ratings)
Performance
9.0
(1 ratings)
10.0
(1 ratings)
Support Rating
8.0
(1 ratings)
8.3
(22 ratings)
Online Training
9.0
(1 ratings)
10.0
(1 ratings)
Implementation Rating
10.0
(1 ratings)
10.0
(1 ratings)
Configurability
8.0
(1 ratings)
10.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
8.0
(1 ratings)
9.0
(1 ratings)
Product Scalability
10.0
(1 ratings)
10.0
(1 ratings)
Vendor post-sale
9.0
(1 ratings)
10.0
(1 ratings)
Vendor pre-sale
9.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
KickFireRollWorks
Likelihood to Recommend
KickFire
For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this
Read full review
NextRoll
I feel the RollWorks platform is a great way to dip your toes into an account-based marketing approach. The easy-to-use features and limited initial requirements as a great way to understand the pillars of a good B2B or account-based strategy. I also feel the support team is strong, especially during onboarding.
Read full review
Pros
KickFire
  • De-anonymizes website activity at the account (company) level.
  • Identifies net new target accounts.
  • Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
  • Gives great daily insight on watchlists you've set up.
  • Delivers every possible de-anonymized visit with little filtering for accuracy.
  • More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
  • Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.
Read full review
NextRoll
  • It helps you intimately target users from your targeted accounts list on multiple advertising platforms in a highly effective way.
  • Their customer success and support team are always willing to go the extra mile to ensure your success.
  • The reporting capabilities of the platform. The ability to really dig deep into the micro-interactions from accounts and contacts across your targeted accounts list.
Read full review
Cons
KickFire
  • Some outdated information and your credits will be used
  • Credit package sizes are not very customizable
  • A tad pricy comapred to simillar prospecting tools I've seen
Read full review
NextRoll
  • The price is a little high for the product provided.
  • Some features require a certain number of won opportunities or open opportunities to leverage, which could be difficult for a small/new business.
  • This product has fewer features than some competitors like it does not include attribution modeling for other pieces of the funnel or predictive models I have seen in other products.
Read full review
Likelihood to Renew
KickFire
We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.
Read full review
NextRoll
Due to the fast impact of RollWorks in a short period of time across both marketing and sales. What is unusual about the RollWorks in our annual budgeting process is that there is no need to provide a business case for RollWorks' renewal. We see the value on a daily basis. RollWorks has provided clear insight up to the C level so there is no hard sell at the executive level. All stakeholders across the organization consider RollWorks to be a long-term, integral part of our marketing stack. We always are evaluating substitutes for current tech stack providers but feel that RollWorks is unmatched in its space
Read full review
Usability
KickFire
It was designed for people who are business users, not tech users.
Read full review
NextRoll
RollWorks has the most intuitive interface of any tool in our multi-platform marketing stack. Any user who has worked with a CRM tool will find it much easier than say a HubSpot or Salesforce to set up and launch quickly. The adoption curve for maturing capabilities and usage is very short.
Read full review
Reliability and Availability
KickFire
We've never had any outages in the 7+ years using the system.
Read full review
NextRoll
We have no issues with uptime or downtime with RollWorks. The application runs consistently. I don't recall a bug or outage issue in the year that we have been users of RollWorks. The true test is complaints from our user base - there have been none at all which is unusual for our marketing stack applications.
Read full review
Performance
KickFire
The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.
Read full review
NextRoll
The RollWorks interface performs well. The load time has no noticeable friction. Reports are delivered quickly and easily. We integrate RollWorks with our Hubspot and Google Analytics platforms. There were a few tweaks to get those integrations working in sync but the RollWorks account team was there to help with anything our internal technical team couldn't solve.
Read full review
Support Rating
KickFire
They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.
Read full review
NextRoll
The RollWorks support team has been fantastic any time I've needed to contact them. About a year ago, I made a gross user error on my end and they were quick and kind, helping me rectify it. As far as implementation, the set-up of RollWorks is mostly self-guided, but it's incredibly intuitive.
Read full review
Online Training
KickFire
The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.
Read full review
NextRoll
We implemented RollWorks during the pandemic and across geographies. Therefore in-person training was not an option. We felt that we got the full impact of an in-person training experience from the RollWorks team, and that in-person training would actually have been less effective for us due to the expense and logistics. It is rare that we consider online training to be as effective as in-person so this is a credit to the RollWorks account team.
Read full review
Implementation Rating
KickFire
Don't hesitate to contact VisiStat support. They are extremely helpful.
Read full review
NextRoll
RollWorks implementation couldn't have gone more smoothly. A key success factor is inclusion and early involvement of all those who will be working with RollWorks in any way to go through the set up and launch process. We thought through and brought the right players to the table to take full advantage of the RollWorks training direct from the team - rather than having to train others one off later
Read full review
Alternatives Considered
KickFire
I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.
Read full review
NextRoll
The major difference I have seen between Rollworks and competitors is that Rollworks seems to be a much less complex platform. While other tools focus on things like personalization, sales activation, and automation, Rollworks focuses on target accounts and advertising which eliminates distractions and allows us to really focus on what the tool was made for rather than investing in a larger scale tool that we won't get our money worth from.
Read full review
Contract Terms and Pricing Model
KickFire
No answers on this topic
NextRoll
No, everything was very flexible.
Read full review
Scalability
KickFire
We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.
Read full review
NextRoll
RollWorks had various options that allowed us to choose the right one for our current situation. We felt that RollWorks gave us the flexibility to start at a certain level within our core marketing and sales teams and then easily add users as our functions are expanding. RollWorks offers upgraded levels of plans and add on features that we can foresee using in the future.
Read full review
Return on Investment
KickFire
  • Faster lead conversion
  • Less time on LinkedIn trying to figure out DM (decision maker)
  • Increased employee efficiency
Read full review
NextRoll
  • Tough to say the exact impact, although RollWorks tries to help you show that. They include an ROI measure tied to your pipeline. But it's not really possible to say that because 1 person at an account MAY have seen our ad that it influenced a buy. It's a little hocus pocus here.
  • Our target audience is not very active in LinkedIn so we need to find ways to get in front of them outside of this business channel. Our thought/hope is that RollWorks is helping us do that.
Read full review
ScreenShots

KickFire Screenshots

Screenshot of KickFire features a RESTful API builder and JSON schema that makes it simple to query by IP, domain, or company.

RollWorks Screenshots

Screenshot of Build a Target Account List from our database of over 20 million companies or upload one from your CRM or Marketing Automation system. Prioritizing that list is easy, use our fit-based predictive scoring model or layer on intent data signals as well as engagement signals to identify in-market accounts.Screenshot of Notify your sales teams on accounts engaging with your company, via email alerts and Salesforce dashboards with our Sales Insights-productScreenshot of With the RollWorks Engagement Solution, you can advertise to your target account list with digital ads across more than 2 million websites that reach over 90% of internet users.Screenshot of Expand engagement channels beyond advertising with RollWorks’ Partner ecosystem. Personalize websites, use direct mail, leverage email signature ads for multi-channel ABM programsScreenshot of Beyond ads, our Sales automation product will keep prospects engaged through scheduled email outreach from your sales team.Screenshot of No Account-Based program would be complete without the ability to track its effectiveness. Measure the impact of your account-based programs with metrics that matter in our dashboard or sync with your CRM and/or Marketing Automation Platform. View spend, impressions, clicks, conversions and more at a campaign level, or visualize impact across your Target accounts with reach, engagement, influenced opportunity and review metrics.