What users are saying about
7 Ratings
3 Ratings
7 Ratings
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Score 9 out of 100
3 Ratings
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Score 9.8 out of 100

Likelihood to Recommend

KickFire

For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this
Nick Ezzo | TrustRadius Reviewer

RollWorks

You can take a look at this platform if you are looking to reach specific companies through advertising, generate sales and improve your marketing.
Stella Olsson | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

KickFire
8.5
RollWorks
Identification of new leads
KickFire
9.0
RollWorks
List quality
KickFire
8.0
RollWorks
List upload/download
KickFire
8.0
RollWorks
Load time/data access
KickFire
9.0
RollWorks

Sales Intelligence Data Standards

KickFire
7.3
RollWorks
Contact information
KickFire
6.0
RollWorks
Company information
KickFire
8.0
RollWorks
Industry information
KickFire
8.0
RollWorks

Data Augmentation & Lead Qualification

KickFire
8.0
RollWorks
Salesforce integration
KickFire
8.0
RollWorks
Company/business profiles
KickFire
8.0
RollWorks
Automatic data refresh
KickFire
8.0
RollWorks
Filters and segmentation
KickFire
8.0
RollWorks

Pros

KickFire

  • De-anonymizes website activity at the account (company) level.
  • Identifies net new target accounts.
  • Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
  • Gives great daily insight on watchlists you've set up.
  • Delivers every possible de-anonymized visit with little filtering for accuracy.
  • More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
  • Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.
Parker O'Very | TrustRadius Reviewer

RollWorks

  • Reports & dashboards are very robust
  • Straightforward & easy to use interface
  • Responsive & flexible customer support
Megan Kratzman | TrustRadius Reviewer

Cons

KickFire

  • Some outdated information and your credits will be used
  • Credit package sizes are not very customizable
  • A tad pricy comapred to simillar prospecting tools I've seen
Alison Blakley | TrustRadius Reviewer

RollWorks

  • It was a bit difficult to be able to implement it with other software, we were barely able to connect it to Salesforce.
  • They should be able to dig deeper into Salesforce reports within this platform.
Stella Olsson | TrustRadius Reviewer

Likelihood to Renew

KickFire

KickFire 9.0
Based on 1 answer
We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.
Nick Ezzo | TrustRadius Reviewer

RollWorks

No score
No answers yet
No answers on this topic

Usability

KickFire

KickFire 9.0
Based on 1 answer
It was designed for people who are business users, not tech users.
Nick Ezzo | TrustRadius Reviewer

RollWorks

RollWorks 10.0
Based on 1 answer
Its system is very modern and simple, thus being able to be understood by both clients, qualified personnel and also for new users.
Stella Olsson | TrustRadius Reviewer

Reliability and Availability

KickFire

KickFire 10.0
Based on 1 answer
We've never had any outages in the 7+ years using the system.
Nick Ezzo | TrustRadius Reviewer

RollWorks

No score
No answers yet
No answers on this topic

Performance

KickFire

KickFire 9.0
Based on 1 answer
The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.
Nick Ezzo | TrustRadius Reviewer

RollWorks

No score
No answers yet
No answers on this topic

Support Rating

KickFire

KickFire 8.0
Based on 1 answer
They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.
Nick Ezzo | TrustRadius Reviewer

RollWorks

RollWorks 10.0
Based on 1 answer
The support has always been willing to help from the get-go, they also helped us understand the reports in a way that we can streamline our sales process. All the doubts that we have consulted with the support team have been resolved.
Stella Olsson | TrustRadius Reviewer

Online Training

KickFire

KickFire 9.0
Based on 1 answer
The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.
Nick Ezzo | TrustRadius Reviewer

RollWorks

No score
No answers yet
No answers on this topic

Implementation Rating

KickFire

KickFire 10.0
Based on 1 answer
Don't hesitate to contact VisiStat support. They are extremely helpful.
Nick Ezzo | TrustRadius Reviewer

RollWorks

No score
No answers yet
No answers on this topic

Alternatives Considered

KickFire

I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.
Parker O'Very | TrustRadius Reviewer

RollWorks

We've used Google Ads in the past for remarketing and still do, but the ability to target key accounts in RollWorks is unmatched.
Megan Kratzman | TrustRadius Reviewer

Scalability

KickFire

KickFire 10.0
Based on 1 answer
We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.
Nick Ezzo | TrustRadius Reviewer

RollWorks

No score
No answers yet
No answers on this topic

Return on Investment

KickFire

  • Faster lead conversion
  • Less time on LinkedIn trying to figure out DM (decision maker)
  • Increased employee efficiency
Alison Blakley | TrustRadius Reviewer

RollWorks

  • We're able to closely target key accounts, saving from wasted spend
  • RollWorks has been key for getting in front of key contacts
Megan Kratzman | TrustRadius Reviewer

Screenshots

Pricing Details

KickFire

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

RollWorks

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

KickFire
9.0
RollWorks
9.8

Likelihood to Renew

KickFire
9.0
RollWorks

Usability

KickFire
9.0
RollWorks
10.0

Reliability and Availability

KickFire
10.0
RollWorks

Performance

KickFire
9.0
RollWorks

Support Rating

KickFire
8.0
RollWorks
10.0

Online Training

KickFire
9.0
RollWorks

Implementation Rating

KickFire
10.0
RollWorks

Scalability

KickFire
10.0
RollWorks

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