KickFire vs. SalesRabbit

For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this

Incentivized

SalesRabbit is generally a good sales tool for field sales reps, the UI is simplistic enough and the actions needed to log activity are straightforward. Creating new dispositions or custom fields is simple. We as an organization have moved away from SalesRabbit as of May 2022 to one of their competitors mainly for two reasons. The first being it took them a few years to get an analytics/dashboard platform integrated into Sales Rabbit, they have one now that is in beta that appears promising. The second reason was too many inconsistencies with reps' data not syncing timely back to SalesRabbit or not at all. Reps are always looking for immediate satisfaction meaning if they mark a home as a sale they want to see it show up on the leaderboard within minutes not hours.

Incentivized

• De-anonymizes website activity at the account (company) level.
• Identifies net new target accounts.
• Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
• Gives great daily insight on watchlists you've set up.
• Delivers every possible de-anonymized visit with little filtering for accuracy.
• More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
• Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.

Incentivized

• Follow-up Notification
• User Friendly Interface
• Sales Automation
• Reporting

Incentivized

• Some outdated information and your credits will be used
• Credit package sizes are not very customizable
• A tad pricy comapred to simillar prospecting tools I've seen

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• Multi language / region support

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We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.

Incentivized

It was designed for people who are business users, not tech users.

Incentivized

We've never had any outages in the 7+ years using the system.

Incentivized

The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.

Incentivized

They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.

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The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.

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Don't hesitate to contact VisiStat support. They are extremely helpful.

Incentivized

I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.

Incentivized

We considered HubSpot CRM but since we are already using HubSpot Marketing Hub and the cost is too high for this so we purchased SalesRabbit. Got more features in the same cost.

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We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.

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• Faster lead conversion
• Less time on LinkedIn trying to figure out DM (decision maker)
• Increased employee efficiency

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• Data sync issues.

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