What users are saying about
89 Ratings
49 Ratings
89 Ratings
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Score 8.2 out of 100
49 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

Kissmetrics

Kissmetric is well suited for people that feel that they are not seeing the right kind of data from Google Analytics. If you have ever looked a Google Analytics report and said "I wish I knew what the 10 people that read this case study did before, after and even a week from now on my website", then Kissmetrics is for you and will help you answer those questions.On the other hand--if you have no technical expertise or knowledge of viewing data, then Kissmetrics may prove a bit difficult for you to set up and manage.
Aaron Treguboff | TrustRadius Reviewer

Klaviyo

Klaviyo is great for eCommerce sites, and ideal for Shopify. Klaviyo does integrate with other platforms - like BigCommerce. It's best utilized for businesses who already have their mission, vision, customer base, a well-designed site, are paying for traffic (via FB/Google, or some other source), and are willing to implement best practice designs to their emails and flows. For these stores, they might see 30-50% revenue increase. It's a bit expensive for beginners, but it can be used by beginners - because it's so easy to use. You'll see greater efficiency and effectiveness if you understand where email fits in your business. It's not a great CRM for other industries, like coaching. It can work - but not recommended.
page V | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Kissmetrics
Klaviyo
8.5
WYSIWYG email editor
Kissmetrics
Klaviyo
8.5
Dynamic content
Kissmetrics
Klaviyo
8.2
Ability to test dynamic content
Kissmetrics
Klaviyo
8.5
Landing pages
Kissmetrics
Klaviyo
8.0
A/B testing
Kissmetrics
Klaviyo
9.0
Mobile optimization
Kissmetrics
Klaviyo
9.1
Email deliverability reporting
Kissmetrics
Klaviyo
8.5
List management
Kissmetrics
Klaviyo
8.1
Triggered drip sequences
Kissmetrics
Klaviyo
8.6

Lead Management

Kissmetrics
Klaviyo
6.4
Lead nurturing
Kissmetrics
Klaviyo
6.4

Reporting & Analytics

Kissmetrics
Klaviyo
8.7
Dashboards
Kissmetrics
Klaviyo
8.4
Standard reports
Kissmetrics
Klaviyo
8.3
Custom reports
Kissmetrics
Klaviyo
9.5

Platform & Infrastructure

Kissmetrics
Klaviyo
8.2
API
Kissmetrics
Klaviyo
8.2

Pros

Kissmetrics

  • The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
  • Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
  • Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
  • Customer support!
Joris Brabants | TrustRadius Reviewer

Klaviyo

  • Easy UX: The entire platform is very visual. It's easy to navigate, understand, and use. It's really well designed, and it helps business owners understand the set up / steps in the email marketing automation.
  • Visual flow-building: This allows us to automate pieces of our client's business. For example, create a map of a series of emails that automatically follow-up with people who abandon carts in our client's store, indicating how many emails, when they go out, who sees them, and split test emails against one another in this format.
  • Individual email building: Klaviyo makes it easy for us to design client emails with an easy builder or with HTML code. Klaviyo allows you to set up saved blocks to make your building experience more efficient as well.
  • Measurement: Klaviyo makes it easy for users to see campaigns and which ones create greater click-through, open rate, conversion $ and more. You can also watch where people open the emails around the world with a map, or see which users opened particular emails.
  • Individual user tracking: It's so helpful to see customer journeys throughout the entire process. You can see individual profiles and how often they visited a site, opened an email, made a purchase, how much that purchase was worth, etc.
  • Integrations - pretty easy to use with multiple commerce sites, but ideal for Shopify. Easily integrates with other software.
  • Automation - There are built-in templates and flows created inside of the platform. Even a novice could implement something basic and see results in their business. (better if they are customized)
page V | TrustRadius Reviewer

Cons

Kissmetrics

  • Live usage UI can be improved a lot. although this was definitely a very cool feature, it was somewhat marred by a poor and confusing UI. It shows a stream of actions events being triggered, but it's a bit difficult to figure out how to actually use this stream of data. For example, it;s very difficult to follow a single user. This feature needs a much more intuitive visual design for it to be truly useful as well as just cool.
Anonymous | TrustRadius Reviewer

Klaviyo

  • This is our first holiday season using Klaviyo. It seems like their system does get overwhelmed at times with pages that don't load or even images in emails that have been sent not loading.
  • Klaviyo does allow you to insert custom HTML however we have not found it useful. The code we enter in the custom HTML box sometimes doesn't render correctly in the final send.
  • One HUGE thing about Klaviyo is the fact that is clips your message when viewed in gmail if it has too many links. Klaviyo adds a TON of extra tracking info to the ends of links inserted into emails so it causes the file size to go up. Once the file size limit is met, gmail starts clipping the bottom of your messages causing consumers to miss much of your message unless they click the link at the bottom of their email to view more. This is a major flaw in my opinion.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Kissmetrics

Kissmetrics 7.4
Based on 27 answers
Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be
Anonymous | TrustRadius Reviewer

Klaviyo

Klaviyo 9.0
Based on 1 answer
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
page V | TrustRadius Reviewer

Usability

Kissmetrics

Kissmetrics 7.1
Based on 6 answers
Funnel analytics reporting is generally quite good. The drag-and-drop functionality is great and it's easy to use. I would rate this a 7 or so. The problem is the home page or dashboard. This consists of a bunch of boxes with numbers in them and is very weak on visual design. It's quite confusing to look at and doesn't give an instant visual picture as to what is happening. It seems as though this was not given very much thought by the team. The Google Analytics dashboard is very much stronger in terms of visual design.
Anonymous | TrustRadius Reviewer

Klaviyo

Klaviyo 4.0
Based on 1 answer
It's a decent platform with a user friendly interface, however it massively misses trust due to unsecured systems and support from customer service; support is a massive problem if you run a company and have a problem with the service that you can't fix. On the other side of the line, in our experience, there is no support or understanding which we haven't encountered with any other company we have done business online in the last decade.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Kissmetrics

Kissmetrics 8.3
Based on 6 answers
The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably, at no time was the the performance of our own site compromised as a result.
Anonymous | TrustRadius Reviewer

Klaviyo

No score
No answers yet
No answers on this topic

Performance

Kissmetrics

Kissmetrics 8.5
Based on 6 answers
Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.
Anonymous | TrustRadius Reviewer

Klaviyo

No score
No answers yet
No answers on this topic

Support Rating

Kissmetrics

Kissmetrics 9.0
Based on 10 answers
Everytime that I've needed or contacted support, I've received a quick response and timely help! There was even a major issue we had with connecting Unbounce into Kissmetrics. They brought in multiple people and worked with us for hours to make sure we could figure out the issue and get everything running! I have no complaints about the support team!
Aaron Treguboff | TrustRadius Reviewer

Klaviyo

No score
No answers yet
No answers on this topic

In-Person Training

Kissmetrics

Kissmetrics 9.1
Based on 1 answer
Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.
Anonymous | TrustRadius Reviewer

Klaviyo

No score
No answers yet
No answers on this topic

Online Training

Kissmetrics

Kissmetrics 8.6
Based on 3 answers
I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc.This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.
Anonymous | TrustRadius Reviewer

Klaviyo

No score
No answers yet
No answers on this topic

Implementation Rating

Kissmetrics

Kissmetrics 7.3
Based on 7 answers
In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that
Anonymous | TrustRadius Reviewer

Klaviyo

No score
No answers yet
No answers on this topic

Alternatives Considered

Kissmetrics

It has some unique features when compared to Squarespace and Hotjar.1. Multiple Site Management 2. Keyword Tracking, and 3. Campaign Management. User video tracking is not possible in Kissmetrics, but Hotjar provides it for free and paid subscribers.
Balaji Perumal | TrustRadius Reviewer

Klaviyo

Klaviyo is the perfect mid-market option. It has more features, especially around automation than Mailchimp and AWeber (plus a Shopify and Shopify Plus integration), and holds its own upstream against larger enterprise options like Emarsys, Listrak, and others at that level. I can't think of a better option for eCommerce brands doing between $1MM-$50MM in online revenue.
Anonymous | TrustRadius Reviewer

Return on Investment

Kissmetrics

  • Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
  • The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.
Anonymous | TrustRadius Reviewer

Klaviyo

  • Klaviyo fills the role of the email marketing platform, which brings in revenue easily on it's own, but with the level of automation and customization, the ROI very high.
  • Because of the segmentation available in Klaviyo, we typically target our most profitable customers and often bring in $10k+ per email send for a medium sized company.
Lee L Kennedy | TrustRadius Reviewer

Screenshots

Pricing Details

Kissmetrics

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
$1,500*

* per installation

Kissmetrics Editions & Modules

Edition
Growth$5001
Power$8501
EnterpriseCustom1
  1. Monthly Tracked People
Additional Pricing Details
What are Monthly Tracked People? Monthly Tracked People are unique visitors that engage in an Event on your website or with your product, that gets tracked by you in Kissmetrics. Monthly Tracked People can be anonymous or identified.

Klaviyo

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Klaviyo Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Kissmetrics
8.1
Klaviyo
8.3

Likelihood to Renew

Kissmetrics
7.4
Klaviyo
9.0

Usability

Kissmetrics
7.1
Klaviyo
4.0

Reliability and Availability

Kissmetrics
8.3
Klaviyo

Performance

Kissmetrics
8.5
Klaviyo

Support Rating

Kissmetrics
9.0
Klaviyo

In-Person Training

Kissmetrics
9.1
Klaviyo

Online Training

Kissmetrics
8.6
Klaviyo

Implementation Rating

Kissmetrics
7.3
Klaviyo

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