What users are saying about
89 Ratings
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Score 8.2 out of 100
12 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Kissmetrics

Kissmetric is well suited for people that feel that they are not seeing the right kind of data from Google Analytics. If you have ever looked a Google Analytics report and said "I wish I knew what the 10 people that read this case study did before, after and even a week from now on my website", then Kissmetrics is for you and will help you answer those questions.On the other hand--if you have no technical expertise or knowledge of viewing data, then Kissmetrics may prove a bit difficult for you to set up and manage.
Aaron Treguboff | TrustRadius Reviewer

Mautic Marketing Automation

Mautic is well suited for companies that are ready to scale their email marketing to the next level. We were using Mailchimp but found that it did not meet all of our needs. While it was okay at email marketing, the features for landing pages, tagging and dynamic interactions were limited. I would not recommend Mautic for someone who is just starting out though. It can be very intimidating. Unless you have someone who is well versed in email marketing automation, I would not recommend using it
Shawngela Pierce | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Kissmetrics
Mautic Marketing Automation
8.5
WYSIWYG email editor
Kissmetrics
Mautic Marketing Automation
7.5
Dynamic content
Kissmetrics
Mautic Marketing Automation
9.0
Ability to test dynamic content
Kissmetrics
Mautic Marketing Automation
8.7
Landing pages
Kissmetrics
Mautic Marketing Automation
9.1
A/B testing
Kissmetrics
Mautic Marketing Automation
7.5
Mobile optimization
Kissmetrics
Mautic Marketing Automation
7.5
Email deliverability reporting
Kissmetrics
Mautic Marketing Automation
8.9
List management
Kissmetrics
Mautic Marketing Automation
9.0
Triggered drip sequences
Kissmetrics
Mautic Marketing Automation
9.0

Lead Management

Kissmetrics
Mautic Marketing Automation
8.8
Lead nurturing
Kissmetrics
Mautic Marketing Automation
8.9
Lead scoring and grading
Kissmetrics
Mautic Marketing Automation
8.9
Data quality management
Kissmetrics
Mautic Marketing Automation
7.9
Automated sales alerts and tasks
Kissmetrics
Mautic Marketing Automation
9.5

Campaign Management

Kissmetrics
Mautic Marketing Automation
8.3
Calendaring
Kissmetrics
Mautic Marketing Automation
8.5
Event/webinar marketing
Kissmetrics
Mautic Marketing Automation
8.0

Social Media Marketing

Kissmetrics
Mautic Marketing Automation
9.4
Social sharing and campaigns
Kissmetrics
Mautic Marketing Automation
10.0
Social profile integration
Kissmetrics
Mautic Marketing Automation
8.8

Reporting & Analytics

Kissmetrics
Mautic Marketing Automation
8.4
Dashboards
Kissmetrics
Mautic Marketing Automation
8.1
Standard reports
Kissmetrics
Mautic Marketing Automation
8.3
Custom reports
Kissmetrics
Mautic Marketing Automation
8.8

Platform & Infrastructure

Kissmetrics
Mautic Marketing Automation
8.0
API
Kissmetrics
Mautic Marketing Automation
8.1
Role-based workflow & approvals
Kissmetrics
Mautic Marketing Automation
9.0
Customizability
Kissmetrics
Mautic Marketing Automation
7.1
Integration with Salesforce.com
Kissmetrics
Mautic Marketing Automation
8.2
Integration with Microsoft Dynamics CRM
Kissmetrics
Mautic Marketing Automation
8.0
Integration with SugarCRM
Kissmetrics
Mautic Marketing Automation
8.0

Pros

Kissmetrics

  • The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
  • Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
  • Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
  • Customer support!
Joris Brabants | TrustRadius Reviewer

Mautic Marketing Automation

  • Forms are very intuitive, you don't need to be a geek, anyone can use Mautic.
  • Campaign Builder is very reliable, fast, and easy to use—you have so many features to choose from.
  • Emailing with just a single touch, you can set your campaigns to lunch whenever you want, A/B testing is really easy, a few customizable templates.
Jimmy Guillermo | TrustRadius Reviewer

Cons

Kissmetrics

  • Live usage UI can be improved a lot. although this was definitely a very cool feature, it was somewhat marred by a poor and confusing UI. It shows a stream of actions events being triggered, but it's a bit difficult to figure out how to actually use this stream of data. For example, it;s very difficult to follow a single user. This feature needs a much more intuitive visual design for it to be truly useful as well as just cool.
Anonymous | TrustRadius Reviewer

Mautic Marketing Automation

  • Both the email and landing WYSIWYG was flawed, ran into errors and glitches.
  • Form actions were lacking, and simple automation from forms was problematic.
  • Focus items were buggy on Mautic landing pages... had to add through Javascript, and caused issues on the page.
Ian Nate | TrustRadius Reviewer

Likelihood to Renew

Kissmetrics

Kissmetrics 7.4
Based on 27 answers
Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be
Anonymous | TrustRadius Reviewer

Mautic Marketing Automation

No score
No answers yet
No answers on this topic

Usability

Kissmetrics

Kissmetrics 7.1
Based on 6 answers
Funnel analytics reporting is generally quite good. The drag-and-drop functionality is great and it's easy to use. I would rate this a 7 or so. The problem is the home page or dashboard. This consists of a bunch of boxes with numbers in them and is very weak on visual design. It's quite confusing to look at and doesn't give an instant visual picture as to what is happening. It seems as though this was not given very much thought by the team. The Google Analytics dashboard is very much stronger in terms of visual design.
Anonymous | TrustRadius Reviewer

Mautic Marketing Automation

No score
No answers yet
No answers on this topic

Reliability and Availability

Kissmetrics

Kissmetrics 8.3
Based on 6 answers
The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably, at no time was the the performance of our own site compromised as a result.
Anonymous | TrustRadius Reviewer

Mautic Marketing Automation

No score
No answers yet
No answers on this topic

Performance

Kissmetrics

Kissmetrics 8.5
Based on 6 answers
Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.
Anonymous | TrustRadius Reviewer

Mautic Marketing Automation

No score
No answers yet
No answers on this topic

Support Rating

Kissmetrics

Kissmetrics 9.0
Based on 10 answers
Everytime that I've needed or contacted support, I've received a quick response and timely help! There was even a major issue we had with connecting Unbounce into Kissmetrics. They brought in multiple people and worked with us for hours to make sure we could figure out the issue and get everything running! I have no complaints about the support team!
Aaron Treguboff | TrustRadius Reviewer

Mautic Marketing Automation

No score
No answers yet
No answers on this topic

In-Person Training

Kissmetrics

Kissmetrics 9.1
Based on 1 answer
Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.
Anonymous | TrustRadius Reviewer

Mautic Marketing Automation

No score
No answers yet
No answers on this topic

Online Training

Kissmetrics

Kissmetrics 8.6
Based on 3 answers
I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc.This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.
Anonymous | TrustRadius Reviewer

Mautic Marketing Automation

No score
No answers yet
No answers on this topic

Implementation Rating

Kissmetrics

Kissmetrics 7.3
Based on 7 answers
In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that
Anonymous | TrustRadius Reviewer

Mautic Marketing Automation

No score
No answers yet
No answers on this topic

Alternatives Considered

Kissmetrics

It has some unique features when compared to Squarespace and Hotjar.1. Multiple Site Management 2. Keyword Tracking, and 3. Campaign Management. User video tracking is not possible in Kissmetrics, but Hotjar provides it for free and paid subscribers.
Balaji Perumal | TrustRadius Reviewer

Mautic Marketing Automation

Mautic's competitive advantage is cost. Other solutions can be prohibitively expensive, and some other marketing automation solutions I had used required costly up-front investment for onboarding. I chose Mautic because I had grown weary of the aggressive sales tactics and unreasonable pricing of competitors' offerings for small businesses and agencies.
Anonymous | TrustRadius Reviewer

Return on Investment

Kissmetrics

  • Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
  • The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.
Anonymous | TrustRadius Reviewer

Mautic Marketing Automation

  • Mautic Marketing has helped me to capture more leads.
  • Mautic Marketing has helped me to increase my newsletter subscribers.
Shawngela Pierce | TrustRadius Reviewer

Screenshots

Pricing Details

Kissmetrics

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
$1,500*

* per installation

Kissmetrics Editions & Modules

Edition
Growth$5001
Power$8501
EnterpriseCustom1
  1. Monthly Tracked People
Additional Pricing Details
What are Monthly Tracked People? Monthly Tracked People are unique visitors that engage in an Event on your website or with your product, that gets tracked by you in Kissmetrics. Monthly Tracked People can be anonymous or identified.

Mautic Marketing Automation

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mautic Marketing Automation Editions & Modules

Edition
Mautic Marketing Automation$0
    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    Kissmetrics
    8.1
    Mautic Marketing Automation
    8.9

    Likelihood to Renew

    Kissmetrics
    7.4
    Mautic Marketing Automation

    Usability

    Kissmetrics
    7.1
    Mautic Marketing Automation

    Reliability and Availability

    Kissmetrics
    8.3
    Mautic Marketing Automation

    Performance

    Kissmetrics
    8.5
    Mautic Marketing Automation

    Support Rating

    Kissmetrics
    9.0
    Mautic Marketing Automation

    In-Person Training

    Kissmetrics
    9.1
    Mautic Marketing Automation

    Online Training

    Kissmetrics
    8.6
    Mautic Marketing Automation

    Implementation Rating

    Kissmetrics
    7.3
    Mautic Marketing Automation

    Add comparison