89 Ratings
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Score 8.2 out of 100
Top Rated
605 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Kissmetrics

Kissmetric is well suited for people that feel that they are not seeing the right kind of data from Google Analytics. If you have ever looked a Google Analytics report and said "I wish I knew what the 10 people that read this case study did before, after and even a week from now on my website", then Kissmetrics is for you and will help you answer those questions.On the other hand--if you have no technical expertise or knowledge of viewing data, then Kissmetrics may prove a bit difficult for you to set up and manage.
Aaron Treguboff | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Kissmetrics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
WYSIWYG email editor
Kissmetrics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Dynamic content
Kissmetrics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Ability to test dynamic content
Kissmetrics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Landing pages
Kissmetrics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
A/B testing
Kissmetrics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Mobile optimization
Kissmetrics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Email deliverability reporting
Kissmetrics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
List management
Kissmetrics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Triggered drip sequences
Kissmetrics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Lead Management

Kissmetrics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Lead nurturing
Kissmetrics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Lead scoring and grading
Kissmetrics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Data quality management
Kissmetrics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Automated sales alerts and tasks
Kissmetrics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Campaign Management

Kissmetrics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Calendaring
Kissmetrics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Event/webinar marketing
Kissmetrics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Social Media Marketing

Kissmetrics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Social sharing and campaigns
Kissmetrics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Social profile integration
Kissmetrics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5

Reporting & Analytics

Kissmetrics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Dashboards
Kissmetrics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Standard reports
Kissmetrics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Custom reports
Kissmetrics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2

Platform & Infrastructure

Kissmetrics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
API
Kissmetrics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Role-based workflow & approvals
Kissmetrics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Customizability
Kissmetrics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Integration with Salesforce.com
Kissmetrics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Integration with Microsoft Dynamics CRM
Kissmetrics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Integration with SugarCRM
Kissmetrics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9

Pros

Kissmetrics

  • The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
  • Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
  • Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
  • Customer support!
Joris Brabants | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Cons

Kissmetrics

  • Live usage UI can be improved a lot. although this was definitely a very cool feature, it was somewhat marred by a poor and confusing UI. It shows a stream of actions events being triggered, but it's a bit difficult to figure out how to actually use this stream of data. For example, it;s very difficult to follow a single user. This feature needs a much more intuitive visual design for it to be truly useful as well as just cool.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Likelihood to Renew

Kissmetrics

Kissmetrics 7.4
Based on 27 answers
Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

Kissmetrics

Kissmetrics 7.1
Based on 6 answers
Funnel analytics reporting is generally quite good. The drag-and-drop functionality is great and it's easy to use. I would rate this a 7 or so. The problem is the home page or dashboard. This consists of a bunch of boxes with numbers in them and is very weak on visual design. It's quite confusing to look at and doesn't give an instant visual picture as to what is happening. It seems as though this was not given very much thought by the team. The Google Analytics dashboard is very much stronger in terms of visual design.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.7
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Reliability and Availability

Kissmetrics

Kissmetrics 8.3
Based on 6 answers
The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably, at no time was the the performance of our own site compromised as a result.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2
Based on 18 answers
No answer on this topic is available.

Performance

Kissmetrics

Kissmetrics 8.5
Based on 6 answers
Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.0
Based on 10 answers
No answer on this topic is available.

Support Rating

Kissmetrics

Kissmetrics 9.0
Based on 10 answers
Everytime that I've needed or contacted support, I've received a quick response and timely help! There was even a major issue we had with connecting Unbounce into Kissmetrics. They brought in multiple people and worked with us for hours to make sure we could figure out the issue and get everything running! I have no complaints about the support team!
Aaron Treguboff | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

In-Person Training

Kissmetrics

Kissmetrics 9.1
Based on 1 answer
Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.3
Based on 3 answers
No answer on this topic is available.

Online Training

Kissmetrics

Kissmetrics 8.6
Based on 3 answers
I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc.This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Implementation Rating

Kissmetrics

Kissmetrics 7.3
Based on 7 answers
In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

Kissmetrics

It has some unique features when compared to Squarespace and Hotjar.1. Multiple Site Management 2. Keyword Tracking, and 3. Campaign Management. User video tracking is not possible in Kissmetrics, but Hotjar provides it for free and paid subscribers.
Balaji Perumal | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

Scalability

Kissmetrics

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 109 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

Return on Investment

Kissmetrics

  • Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
  • The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Screenshots

Pricing Details

Kissmetrics

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
$1,500*

* per installation

Kissmetrics Editions & Modules

Edition
Growth$5001
Power$8501
EnterpriseCustom1
  1. Monthly Tracked People
Additional Pricing Details
What are Monthly Tracked People? Monthly Tracked People are unique visitors that engage in an Event on your website or with your product, that gets tracked by you in Kissmetrics. Monthly Tracked People can be anonymous or identified.

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Oracle CX Marketing (formerly Oracle Marketing Cloud) Editions & Modules

Additional Pricing Details
CX Marketing pricing is a function of usage.

Rating Summary

Likelihood to Recommend

Kissmetrics
8.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9

Likelihood to Renew

Kissmetrics
7.4
Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3

Usability

Kissmetrics
7.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.7

Reliability and Availability

Kissmetrics
8.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Performance

Kissmetrics
8.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0

Support Rating

Kissmetrics
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9

In-Person Training

Kissmetrics
9.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Online Training

Kissmetrics
8.6
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Implementation Rating

Kissmetrics
7.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8

Scalability

Kissmetrics
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

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