What users are saying about
89 Ratings
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Score 8.2 out of 100
35 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

Kissmetrics

Kissmetric is well suited for people that feel that they are not seeing the right kind of data from Google Analytics. If you have ever looked a Google Analytics report and said "I wish I knew what the 10 people that read this case study did before, after and even a week from now on my website", then Kissmetrics is for you and will help you answer those questions.On the other hand--if you have no technical expertise or knowledge of viewing data, then Kissmetrics may prove a bit difficult for you to set up and manage.
Aaron Treguboff | TrustRadius Reviewer

Everest (Return Path + 250ok)

Return Path definitely helps provide directional guidance on where/how emails are being delivered, and it certainly provides some feedback and insights when there are delivery issues. I would not say that it is 100% accurate, though, on Inbox/Spam/Missing placement details for all ISPs. It certainly helps identify issues, though I would not use it as proof that we were fully put into the inbox (or spam folder).The inbox preview and rendering features are good, and I love the integration with Marketing Cloud. There are other rendering preview options available in the market, and this offering is solid. Just not the strongest. The direct integration with Marketing Cloud certainly makes it easy to use. Budgets permitting, using Return Path as part of a larger portfolio of tools for inbox placement monitoring, blacklist checking, email rendering, etc. would be advised. But it certainly works well as a starting point.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Kissmetrics
Everest (Return Path + 250ok)
6.8
WYSIWYG email editor
Kissmetrics
Everest (Return Path + 250ok)
5.3
Dynamic content
Kissmetrics
Everest (Return Path + 250ok)
7.0
Ability to test dynamic content
Kissmetrics
Everest (Return Path + 250ok)
7.0
Landing pages
Kissmetrics
Everest (Return Path + 250ok)
5.0
A/B testing
Kissmetrics
Everest (Return Path + 250ok)
6.5
Mobile optimization
Kissmetrics
Everest (Return Path + 250ok)
6.7
Email deliverability reporting
Kissmetrics
Everest (Return Path + 250ok)
9.1
List management
Kissmetrics
Everest (Return Path + 250ok)
6.7
Triggered drip sequences
Kissmetrics
Everest (Return Path + 250ok)
8.0

Reporting & Analytics

Kissmetrics
Everest (Return Path + 250ok)
5.9
Dashboards
Kissmetrics
Everest (Return Path + 250ok)
8.1
Standard reports
Kissmetrics
Everest (Return Path + 250ok)
5.3
Custom reports
Kissmetrics
Everest (Return Path + 250ok)
4.4

Pros

Kissmetrics

  • The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
  • Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
  • Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
  • Customer support!
Joris Brabants | TrustRadius Reviewer

Everest (Return Path + 250ok)

  • Individualized attention. They really dug in to understand our products and services.
  • Easy-to-understand training and actionable items that you can sustain over a long period of time.
  • They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.
Joni Kalstrup | TrustRadius Reviewer

Cons

Kissmetrics

  • Live usage UI can be improved a lot. although this was definitely a very cool feature, it was somewhat marred by a poor and confusing UI. It shows a stream of actions events being triggered, but it's a bit difficult to figure out how to actually use this stream of data. For example, it;s very difficult to follow a single user. This feature needs a much more intuitive visual design for it to be truly useful as well as just cool.
Anonymous | TrustRadius Reviewer

Everest (Return Path + 250ok)

  • Device Previews use old Litmus API and therefore slow, would be nice to have a quicker interface
  • No content builder integration, system relies on emails to be sent to platform often increasing development times
  • Old user interface, interface has been the same and clunky for many years
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Kissmetrics

Kissmetrics 7.4
Based on 27 answers
Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be
Anonymous | TrustRadius Reviewer

Everest (Return Path + 250ok)

Everest (Return Path + 250ok) 8.2
Based on 5 answers
We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.
Dan Sixbury, PMP, MBA | TrustRadius Reviewer

Usability

Kissmetrics

Kissmetrics 7.1
Based on 6 answers
Funnel analytics reporting is generally quite good. The drag-and-drop functionality is great and it's easy to use. I would rate this a 7 or so. The problem is the home page or dashboard. This consists of a bunch of boxes with numbers in them and is very weak on visual design. It's quite confusing to look at and doesn't give an instant visual picture as to what is happening. It seems as though this was not given very much thought by the team. The Google Analytics dashboard is very much stronger in terms of visual design.
Anonymous | TrustRadius Reviewer

Everest (Return Path + 250ok)

Everest (Return Path + 250ok) 7.3
Based on 1 answer
I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Kissmetrics

Kissmetrics 8.3
Based on 6 answers
The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably, at no time was the the performance of our own site compromised as a result.
Anonymous | TrustRadius Reviewer

Everest (Return Path + 250ok)

No score
No answers yet
No answers on this topic

Performance

Kissmetrics

Kissmetrics 8.5
Based on 6 answers
Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.
Anonymous | TrustRadius Reviewer

Everest (Return Path + 250ok)

No score
No answers yet
No answers on this topic

Support Rating

Kissmetrics

Kissmetrics 9.0
Based on 10 answers
Everytime that I've needed or contacted support, I've received a quick response and timely help! There was even a major issue we had with connecting Unbounce into Kissmetrics. They brought in multiple people and worked with us for hours to make sure we could figure out the issue and get everything running! I have no complaints about the support team!
Aaron Treguboff | TrustRadius Reviewer

Everest (Return Path + 250ok)

Everest (Return Path + 250ok) 9.1
Based on 1 answer
Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
Brett Schenker | TrustRadius Reviewer

In-Person Training

Kissmetrics

Kissmetrics 9.1
Based on 1 answer
Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.
Anonymous | TrustRadius Reviewer

Everest (Return Path + 250ok)

No score
No answers yet
No answers on this topic

Online Training

Kissmetrics

Kissmetrics 8.6
Based on 3 answers
I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc.This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.
Anonymous | TrustRadius Reviewer

Everest (Return Path + 250ok)

No score
No answers yet
No answers on this topic

Implementation Rating

Kissmetrics

Kissmetrics 7.3
Based on 7 answers
In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that
Anonymous | TrustRadius Reviewer

Everest (Return Path + 250ok)

Everest (Return Path + 250ok) 8.2
Based on 1 answer
I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Kissmetrics

It has some unique features when compared to Squarespace and Hotjar.1. Multiple Site Management 2. Keyword Tracking, and 3. Campaign Management. User video tracking is not possible in Kissmetrics, but Hotjar provides it for free and paid subscribers.
Balaji Perumal | TrustRadius Reviewer

Everest (Return Path + 250ok)

Return Path was the first solution that we looked into based on the native integration with Salesforce Marketing Cloud. That was the biggest selling point for us. We didn't do a lot of research on other products but 250ok was one we did look at but ultimately liked Return Path that much more
Anonymous | TrustRadius Reviewer

Return on Investment

Kissmetrics

  • Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
  • The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.
Anonymous | TrustRadius Reviewer

Everest (Return Path + 250ok)

  • It has helped identify inbox issues and thus helping our clients reach more inboxes.
  • They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them.
  • They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Kissmetrics

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
$1,500*

* per installation

Kissmetrics Editions & Modules

Edition
Growth$5001
Power$8501
EnterpriseCustom1
  1. Monthly Tracked People
Additional Pricing Details
What are Monthly Tracked People? Monthly Tracked People are unique visitors that engage in an Event on your website or with your product, that gets tracked by you in Kissmetrics. Monthly Tracked People can be anonymous or identified.

Everest (Return Path + 250ok)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Everest (Return Path + 250ok) Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Kissmetrics
8.1
Everest (Return Path + 250ok)
7.4

Likelihood to Renew

Kissmetrics
7.4
Everest (Return Path + 250ok)
8.2

Usability

Kissmetrics
7.1
Everest (Return Path + 250ok)
7.3

Reliability and Availability

Kissmetrics
8.3
Everest (Return Path + 250ok)

Performance

Kissmetrics
8.5
Everest (Return Path + 250ok)

Support Rating

Kissmetrics
9.0
Everest (Return Path + 250ok)
9.1

In-Person Training

Kissmetrics
9.1
Everest (Return Path + 250ok)

Online Training

Kissmetrics
8.6
Everest (Return Path + 250ok)

Implementation Rating

Kissmetrics
7.3
Everest (Return Path + 250ok)
8.2

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