Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Klaviyo
Score 8.9 out of 10
N/A
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 110,000 other paying users leverage their platform…
$20
per month
Listrak
Score 8.8 out of 10
N/A
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…N/A
Pricing
KlaviyoListrak
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
KlaviyoListrak
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
More Pricing Information
Community Pulse
KlaviyoListrak
Considered Both Products
Klaviyo
Chose Klaviyo
Klaviyo is the perfect mid-market option. It has more features, especially around automation than Mailchimp and AWeber (plus a Shopify and Shopify Plus integration), and holds its own upstream against larger enterprise options like Emarsys, Listrak, and others at that level. I …
Listrak
Chose Listrak
Klaviyo and MailChimp have better integrations with Shopify and seem to be targeted more to the small business. Listrak is definitely better suited for a mid-tier business, but they will help you get there.
Chose Listrak
The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. …
Top Pros
Top Cons
Features
KlaviyoListrak
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Klaviyo
8.3
84 Ratings
6% above category average
Listrak
-
Ratings
WYSIWYG email editor8.174 Ratings00 Ratings
Dynamic content8.279 Ratings00 Ratings
Ability to test dynamic content7.974 Ratings00 Ratings
Landing pages8.02 Ratings00 Ratings
A/B testing8.775 Ratings00 Ratings
Mobile optimization8.780 Ratings00 Ratings
Email deliverability reporting8.083 Ratings00 Ratings
List management8.383 Ratings00 Ratings
Triggered drip sequences8.874 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Klaviyo
8.3
64 Ratings
7% above category average
Listrak
-
Ratings
Lead nurturing automation8.962 Ratings00 Ratings
Lead scoring and grading8.220 Ratings00 Ratings
Data quality management8.327 Ratings00 Ratings
Automated sales alerts and tasks7.825 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Klaviyo
8.3
6 Ratings
9% above category average
Listrak
-
Ratings
Calendaring8.36 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Klaviyo
8.3
81 Ratings
10% above category average
Listrak
-
Ratings
Dashboards8.481 Ratings00 Ratings
Standard reports8.378 Ratings00 Ratings
Custom reports8.142 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Klaviyo
8.9
62 Ratings
16% above category average
Listrak
-
Ratings
API8.858 Ratings00 Ratings
Role-based workflow & approvals8.625 Ratings00 Ratings
Customizability8.833 Ratings00 Ratings
Integration with Salesforce.com9.45 Ratings00 Ratings
Third-party software integrations8.86 Ratings00 Ratings
Best Alternatives
KlaviyoListrak
Small Businesses
Vbout
Vbout
Score 9.4 out of 10
Mautic
Mautic
Score 9.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
The Trade Desk
The Trade Desk
Score 8.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Iterable
Iterable
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KlaviyoListrak
Likelihood to Recommend
9.2
(84 ratings)
7.1
(10 ratings)
Likelihood to Renew
10.0
(2 ratings)
-
(0 ratings)
Usability
8.0
(3 ratings)
-
(0 ratings)
Support Rating
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
KlaviyoListrak
Likelihood to Recommend
Klaviyo
Well suited for businesses with email and SMS lists who are advertising. Less suited for businesses that don't rely on heavy touchpoints with customers. We find most businesses would benefit from having this type of product but not sure for businesses that don't rely on marketing. We love it so far!
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Listrak
It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends. If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.
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Pros
Klaviyo
  • I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
  • Klaviyo helps me to measure the success of email campaigns.
  • Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.
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Listrak
  • Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
  • Importing and exporting lists is very self explanatory and easy to manage.
  • The main dash has a great overview of your most recent messages and metrics.
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Cons
Klaviyo
  • At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
  • Can be pricey depending on company and email list.
  • Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.
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Listrak
  • It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER
  • Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)
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Likelihood to Renew
Klaviyo
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
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Listrak
No answers on this topic
Usability
Klaviyo
The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
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Listrak
No answers on this topic
Support Rating
Klaviyo
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
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Listrak
No answers on this topic
Implementation Rating
Klaviyo
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
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Listrak
No answers on this topic
Alternatives Considered
Klaviyo
Mailchimp was used early in the business when we didn't have as many customers and weren't segmenting. We've used Yotpo for loyalty, reviews, and, most recently, SMS. We have yet to try Klaviyo reviews or SMS, but it would be nice to have all of these items in one suite
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Listrak
The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.
Read full review
Return on Investment
Klaviyo
  • ROI was over 300%
  • Increased repeat sales by 33%
  • Increase AOV on orders by targeting persons with historically high purchases
  • Increase customer acquisition volume by converting email prospects into customers
  • Increase customer retention by integrating test (SMS) messaging to many customers. The result was a higher response rate.
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Listrak
  • Increasing our awareness of effective marketing email campaigns
  • Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.
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ScreenShots

Klaviyo Screenshots

Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers