Klaviyo vs. ABM Essentials, powered by Marketo Engage

Klaviyo may not be the best fit for everyone. It can be relatively expensive compared to other email marketing platforms, so it might not be ideal for small businesses with limited budgets. Additionally, the reporting features could be more advanced for those who require more detailed analytics.

Incentivized

In highly concentrated markets where there are relatively few very large customers. Or, while there are many potential customers, there are a small number of large accounts that we want to reach. In those where there are many contacts or leads in key accounts that we must impact with our marketing since all those leads or contacts influence the decision. Where the opportunities are very large and the sales cycle is long and with multiple internal and external decision-makers. In this sense, it would not apply in markets where the company has a secure monopoly on customers, for example, pharmaceutical companies with an exclusive or unique product. since all potential leads would go to you anyway.

Incentivized

• Email automation that nurtured new prospects with education and promotion content.
• List segmentation. We could segment our list by behavior, purchase history and by demographics. This gave us more views into the customer segmentation.
• Promotion emails. the high delivery rate of Flash sales, discounts, and promotions that drove sales
• SMS messaging. We could time SMS messaging to be aligned with email promotion to give a more omni marketing approach to CRM
• Reporting. Klavio provided excellent reporting by campaign and marketing period. It was able to track open rate, CTR, conversion and revenue.
• Creative Management. Klavio allowed us to store graphics from previous campaigns and use them in future marketing efforts
• Campaign Builder. the email builder mechanism is outstanding allowing for graphic, text, shapes and images all to be incorporated in HTML emails
• Testing. The AB testing function allowed for campaign optimization

Incentivized

• It is essentially open source, so you can do whatever you want with it. If you have the time and designated resources, you can make it do almost anything you want as far as marketing automation.
• I like the community of users. It offers a chance to connect with Marketo experts even if you are the lone Marketo wolf in your organization.
• The ability to utilize existing templates for marketing design helps a lot when you are just getting started --- especially if you don't have an email designer on staff.

Incentivized

• The image quality you are able to upload can be a bit low, would love crisper GIFs and images to be allowed to upload
• Easier way to clean up and clear out inactive users
• Two way data sync between Klaviyo and Shopify (tags and such) as I believe it is a one way system as of now

Incentivized

• Didn't help us score accounts/ prospects any better. Scoring is relative, but it wasn't indicative of actual interest or need at the account level. When 2 people read the same email, usually means it's delegated rather than 2 people are interested.
• Didn't help uncover more 'hot' accounts for our sales team through Salesforce. It generates a very marketing-team only view of accounts.
• Segmentation doesn't enable us to target roles or personas differently. It provides department-level segmentation but not intra-departmental role segmentation

Incentivized

Klaviyo is simply a great solution for e-com email marketing & customer relationship management:

1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.

Incentivized

The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it

Incentivized

Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.

Incentivized

Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level

Incentivized

Klaviyo is by far the most well-rounded email tool I have used. It is on par with Mailchimp is ease of email design, but far better when it comes to analytics, flows, and segmentation. We knew that as we grew, we risked alienating our audience amid we didn’t create a more sophisticated strategy for customer engagement and retention. Klaviyo was the only option that allowed us to execute our strategy without sacrifice.

Incentivized

It allows you to focus on the accounts that are most important to your business and engage with them in a personalized way. Adding to a greater interaction through all possible channels, including email, Internet, advertisements, events, social and mobile; use the behaviors and interactions of our contacts to deliver highly personalized messages at the right time. The Analysis of measuring the impact (in addition to optimizing the results of your efforts) of ABM through key dimensions, such as pipeline generation and sales. Finally, we can take advantage of complementary solutions offered by ISVs and other Marketo LaunchPoint® partners with solutions such as predictive scoring and account enrichment, to expand Marketo ABM's capabilities.

Incentivized

• It must reduce its cost.
• It is a digital marketing tool with so many amazing features that have helped me connect with my audience personally because the data it provides me is always authentic which also helps me to understand what they exactly need.

Incentivized

• Marketo has helped us improve the organization of our events by utilizing the event programs for communications and tracking attendees.
• Links with SugarCRM to send MQL leads straight to our sales team, increasing our lead gen ten-fold

Incentivized