What users are saying about
44 Ratings
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Score 8.8 out of 100
9 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Klaviyo

Klaviyo is great for eCommerce sites, and ideal for Shopify. Klaviyo does integrate with other platforms - like BigCommerce. It's best utilized for businesses who already have their mission, vision, customer base, a well-designed site, are paying for traffic (via FB/Google, or some other source), and are willing to implement best practice designs to their emails and flows. For these stores, they might see 30-50% revenue increase. It's a bit expensive for beginners, but it can be used by beginners - because it's so easy to use. You'll see greater efficiency and effectiveness if you understand where email fits in your business. It's not a great CRM for other industries, like coaching. It can work - but not recommended.
page V | TrustRadius Reviewer

Mautic Marketing Automation

Mautic is well suited for companies that are ready to scale their email marketing to the next level. We were using Mailchimp but found that it did not meet all of our needs. While it was okay at email marketing, the features for landing pages, tagging and dynamic interactions were limited. I would not recommend Mautic for someone who is just starting out though. It can be very intimidating. Unless you have someone who is well versed in email marketing automation, I would not recommend using it
Shawngela Pierce | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Klaviyo
8.5
Mautic Marketing Automation
8.4
WYSIWYG email editor
Klaviyo
8.5
Mautic Marketing Automation
7.3
Dynamic content
Klaviyo
8.2
Mautic Marketing Automation
9.0
Ability to test dynamic content
Klaviyo
8.5
Mautic Marketing Automation
8.5
Landing pages
Klaviyo
8.0
Mautic Marketing Automation
9.1
A/B testing
Klaviyo
9.0
Mautic Marketing Automation
7.7
Mobile optimization
Klaviyo
9.1
Mautic Marketing Automation
7.7
Email deliverability reporting
Klaviyo
8.4
Mautic Marketing Automation
8.8
List management
Klaviyo
8.2
Mautic Marketing Automation
9.0
Triggered drip sequences
Klaviyo
8.6
Mautic Marketing Automation
9.0

Lead Management

Klaviyo
6.4
Mautic Marketing Automation
8.7
Lead nurturing
Klaviyo
6.4
Mautic Marketing Automation
8.8
Lead scoring and grading
Klaviyo
Mautic Marketing Automation
8.8
Data quality management
Klaviyo
Mautic Marketing Automation
7.8
Automated sales alerts and tasks
Klaviyo
Mautic Marketing Automation
9.4

Reporting & Analytics

Klaviyo
8.7
Mautic Marketing Automation
8.4
Dashboards
Klaviyo
8.5
Mautic Marketing Automation
8.1
Standard reports
Klaviyo
8.3
Mautic Marketing Automation
8.3
Custom reports
Klaviyo
9.4
Mautic Marketing Automation
8.7

Platform & Infrastructure

Klaviyo
8.2
Mautic Marketing Automation
8.0
API
Klaviyo
8.2
Mautic Marketing Automation
8.1
Role-based workflow & approvals
Klaviyo
Mautic Marketing Automation
9.0
Customizability
Klaviyo
Mautic Marketing Automation
7.1
Integration with Salesforce.com
Klaviyo
Mautic Marketing Automation
8.1
Integration with Microsoft Dynamics CRM
Klaviyo
Mautic Marketing Automation
8.0
Integration with SugarCRM
Klaviyo
Mautic Marketing Automation
8.0

Campaign Management

Klaviyo
Mautic Marketing Automation
8.4
Calendaring
Klaviyo
Mautic Marketing Automation
8.8
Event/webinar marketing
Klaviyo
Mautic Marketing Automation
8.0

Social Media Marketing

Klaviyo
Mautic Marketing Automation
9.4
Social sharing and campaigns
Klaviyo
Mautic Marketing Automation
10.0
Social profile integration
Klaviyo
Mautic Marketing Automation
8.7

Pros

Klaviyo

  • Easy UX: The entire platform is very visual. It's easy to navigate, understand, and use. It's really well designed, and it helps business owners understand the set up / steps in the email marketing automation.
  • Visual flow-building: This allows us to automate pieces of our client's business. For example, create a map of a series of emails that automatically follow-up with people who abandon carts in our client's store, indicating how many emails, when they go out, who sees them, and split test emails against one another in this format.
  • Individual email building: Klaviyo makes it easy for us to design client emails with an easy builder or with HTML code. Klaviyo allows you to set up saved blocks to make your building experience more efficient as well.
  • Measurement: Klaviyo makes it easy for users to see campaigns and which ones create greater click-through, open rate, conversion $ and more. You can also watch where people open the emails around the world with a map, or see which users opened particular emails.
  • Individual user tracking: It's so helpful to see customer journeys throughout the entire process. You can see individual profiles and how often they visited a site, opened an email, made a purchase, how much that purchase was worth, etc.
  • Integrations - pretty easy to use with multiple commerce sites, but ideal for Shopify. Easily integrates with other software.
  • Automation - There are built-in templates and flows created inside of the platform. Even a novice could implement something basic and see results in their business. (better if they are customized)
page V | TrustRadius Reviewer

Mautic Marketing Automation

  • Forms are very intuitive, you don't need to be a geek, anyone can use Mautic.
  • Campaign Builder is very reliable, fast, and easy to use—you have so many features to choose from.
  • Emailing with just a single touch, you can set your campaigns to lunch whenever you want, A/B testing is really easy, a few customizable templates.
Jimmy Guillermo | TrustRadius Reviewer

Cons

Klaviyo

  • This is our first holiday season using Klaviyo. It seems like their system does get overwhelmed at times with pages that don't load or even images in emails that have been sent not loading.
  • Klaviyo does allow you to insert custom HTML however we have not found it useful. The code we enter in the custom HTML box sometimes doesn't render correctly in the final send.
  • One HUGE thing about Klaviyo is the fact that is clips your message when viewed in gmail if it has too many links. Klaviyo adds a TON of extra tracking info to the ends of links inserted into emails so it causes the file size to go up. Once the file size limit is met, gmail starts clipping the bottom of your messages causing consumers to miss much of your message unless they click the link at the bottom of their email to view more. This is a major flaw in my opinion.
Anonymous | TrustRadius Reviewer

Mautic Marketing Automation

  • Both the email and landing WYSIWYG was flawed, ran into errors and glitches.
  • Form actions were lacking, and simple automation from forms was problematic.
  • Focus items were buggy on Mautic landing pages... had to add through Javascript, and caused issues on the page.
Ian Nate | TrustRadius Reviewer

Likelihood to Renew

Klaviyo

Klaviyo 9.0
Based on 1 answer
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
page V | TrustRadius Reviewer

Mautic Marketing Automation

No score
No answers yet
No answers on this topic

Usability

Klaviyo

Klaviyo 4.0
Based on 1 answer
It's a decent platform with a user friendly interface, however it massively misses trust due to unsecured systems and support from customer service; support is a massive problem if you run a company and have a problem with the service that you can't fix. On the other side of the line, in our experience, there is no support or understanding which we haven't encountered with any other company we have done business online in the last decade.
Anonymous | TrustRadius Reviewer

Mautic Marketing Automation

No score
No answers yet
No answers on this topic

Alternatives Considered

Klaviyo

Klaviyo is the perfect mid-market option. It has more features, especially around automation than Mailchimp and AWeber (plus a Shopify and Shopify Plus integration), and holds its own upstream against larger enterprise options like Emarsys, Listrak, and others at that level. I can't think of a better option for eCommerce brands doing between $1MM-$50MM in online revenue.
Anonymous | TrustRadius Reviewer

Mautic Marketing Automation

Mautic's competitive advantage is cost. Other solutions can be prohibitively expensive, and some other marketing automation solutions I had used required costly up-front investment for onboarding. I chose Mautic because I had grown weary of the aggressive sales tactics and unreasonable pricing of competitors' offerings for small businesses and agencies.
Anonymous | TrustRadius Reviewer

Return on Investment

Klaviyo

  • Klaviyo fills the role of the email marketing platform, which brings in revenue easily on it's own, but with the level of automation and customization, the ROI very high.
  • Because of the segmentation available in Klaviyo, we typically target our most profitable customers and often bring in $10k+ per email send for a medium sized company.
Lee L Kennedy | TrustRadius Reviewer

Mautic Marketing Automation

  • Mautic Marketing has helped me to capture more leads.
  • Mautic Marketing has helped me to increase my newsletter subscribers.
Shawngela Pierce | TrustRadius Reviewer

Screenshots

Pricing Details

Klaviyo

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Klaviyo Editions & Modules

Additional Pricing Details

Mautic Marketing Automation

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mautic Marketing Automation Editions & Modules

Edition
Mautic Marketing Automation$0
    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    Klaviyo
    8.3
    Mautic Marketing Automation
    8.8

    Likelihood to Renew

    Klaviyo
    9.0
    Mautic Marketing Automation

    Usability

    Klaviyo
    4.0
    Mautic Marketing Automation

    Add comparison