Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Klaviyo
Score 9.2 out of 10
N/A
Klaviyo is a growth marketing platform that helps deliver more personalized experiences across owned marketing channels like email, SMS, in-app notifications, and web. The vendor states brands have made more than $3.7 billion in revenue through Klaviyo in the last year alone. Klaviyo aims to make creating deeper, higher-value customer relationships more seamless.N/A
Medallia
Score 8.9 out of 10
N/A
Medallia is an enterprise customer feedback solution that allows companies to collect customer feedback across multiple channels and touchpoints, and analyze, understand and react to it in real time.N/A
Pricing
KlaviyoMedallia
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
KlaviyoMedallia
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Features
KlaviyoMedallia
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Klaviyo
8.1
73 Ratings
8% above category average
Medallia
-
Ratings
WYSIWYG email editor8.065 Ratings00 Ratings
Dynamic content7.669 Ratings00 Ratings
Ability to test dynamic content7.265 Ratings00 Ratings
Landing pages8.02 Ratings00 Ratings
A/B testing8.566 Ratings00 Ratings
Mobile optimization8.270 Ratings00 Ratings
Email deliverability reporting8.286 Ratings00 Ratings
List management8.572 Ratings00 Ratings
Triggered drip sequences8.864 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Klaviyo
7.3
54 Ratings
2% below category average
Medallia
-
Ratings
Lead nurturing8.553 Ratings00 Ratings
Lead scoring and grading6.815 Ratings00 Ratings
Data quality management7.117 Ratings00 Ratings
Automated sales alerts and tasks6.917 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Klaviyo
7.8
70 Ratings
7% above category average
Medallia
-
Ratings
Dashboards8.170 Ratings00 Ratings
Standard reports7.967 Ratings00 Ratings
Custom reports7.331 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Klaviyo
8.2
52 Ratings
13% above category average
Medallia
-
Ratings
API8.351 Ratings00 Ratings
Role-based workflow & approvals7.519 Ratings00 Ratings
Customizability8.524 Ratings00 Ratings
Integration with Salesforce.com8.43 Ratings00 Ratings
Best Alternatives
KlaviyoMedallia
Small Businesses
SALESmanago
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Score 9.8 out of 10
Sogolytics
Sogolytics
Score 8.5 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 9.8 out of 10
CustomerSuccessBox
CustomerSuccessBox
Score 9.6 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.5 out of 10
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Quadient Inspire
Score 9.6 out of 10
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User Ratings
KlaviyoMedallia
Likelihood to Recommend
9.2
(73 ratings)
9.2
(21 ratings)
Likelihood to Renew
10.0
(2 ratings)
-
(0 ratings)
Usability
8.0
(3 ratings)
9.0
(2 ratings)
Support Rating
9.0
(1 ratings)
7.1
(2 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
KlaviyoMedallia
Likelihood to Recommend
Klaviyo
Klaviyo may not be the best fit for everyone. It can be relatively expensive compared to other email marketing platforms, so it might not be ideal for small businesses with limited budgets. Additionally, the reporting features could be more advanced for those who require more detailed analytics.
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Medallia
Medallia is best for customer experience feedback. This will allow you to analyze and understand their current experience with the service you are providing. You will not [only] understand what specific point you are lacking, but you will also know which point they are happy with. Using the data provided, you can take necessary actions on how to improve and elevate your customer's experience.
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Pros
Klaviyo
  • Email automation that nurtured new prospects with education and promotion content.
  • List segmentation. We could segment our list by behavior, purchase history and by demographics. This gave us more views into the customer segmentation.
  • Promotion emails. the high delivery rate of Flash sales, discounts, and promotions that drove sales
  • SMS messaging. We could time SMS messaging to be aligned with email promotion to give a more omni marketing approach to CRM
  • Reporting. Klavio provided excellent reporting by campaign and marketing period. It was able to track open rate, CTR, conversion and revenue.
  • Creative Management. Klavio allowed us to store graphics from previous campaigns and use them in future marketing efforts
  • Campaign Builder. the email builder mechanism is outstanding allowing for graphic, text, shapes and images all to be incorporated in HTML emails
  • Testing. The AB testing function allowed for campaign optimization
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Medallia
  • It provides a rating for customers to rank how satisfied or not satisfied they are with the service.
  • As an Account Manager, this is a helpful tool to hear customers' experiences and feedback.
  • It helps us manage our next steps because the tools also provide options to note the action taken and if the issue has been resolved or not.
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Cons
Klaviyo
  • The image quality you are able to upload can be a bit low, would love crisper GIFs and images to be allowed to upload
  • Easier way to clean up and clear out inactive users
  • Two way data sync between Klaviyo and Shopify (tags and such) as I believe it is a one way system as of now
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Medallia
  • Our service model does not provide any ownership over the platform. We have to engage our Medallia Project Team to build surveys, troubleshoot issues, make changes to surveys, reports, and dashboards, resulting in long turnaround times and inefficiency.
  • Medallia charges for both "units" and users. "Units" are defined as named individuals in surveys, but don't have log-in privileges. In our case, they are customer service agents or business consultants that engaged with the client but are not part of our closed-loop case management process or access to the platform.
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Likelihood to Renew
Klaviyo
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
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Medallia
No answers on this topic
Usability
Klaviyo
The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
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Medallia
Medallia's user interface is simple and intuitive for the end-user. Everyone in our organization from the CEO to store level team members use Medallia to see how we are delivering experiences for our customers. From an administrative side, I would rate Medallia closer to a 7.5, but this part of Medallia is not used as often post-implementation. That being said, you will need a technical/IT resource on staff or will need to pay a premium to a 3rd party to manage it for you.
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Support Rating
Klaviyo
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
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Medallia
Medallia is always there to answer questions and/or support our needs. In some cases it does require a PO if the request does not fall under normal support, but that does not change the fact that they are very responses and available to support your needs
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Implementation Rating
Klaviyo
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
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Medallia
No answers on this topic
Alternatives Considered
Klaviyo
Klaviyo is by far the most well-rounded email tool I have used. It is on par with Mailchimp is ease of email design, but far better when it comes to analytics, flows, and segmentation. We knew that as we grew, we risked alienating our audience amid we didn’t create a more sophisticated strategy for customer engagement and retention. Klaviyo was the only option that allowed us to execute our strategy without sacrifice.
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Medallia
Medallia does not only gives us convenience. It also gives us an opportunity to solve real-time feedback and create real-time solutions. The platform is easy to use, with a dashboard that could help our agents check their progress on a daily basis. I am particularly impressed with the platforms' ability to provide high attention to detail without compromising the sleek design that gives a professional vibe.
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Return on Investment
Klaviyo
  • It must reduce its cost.
  • It is a digital marketing tool with so many amazing features that have helped me connect with my audience personally because the data it provides me is always authentic which also helps me to understand what they exactly need.
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Medallia
  • It does play a big role when we are running a referral campaign. Referral greatly affects sales and retention since customers are bringing in new clients/customers.
  • It helps our organization keep track of the accounts that are most likely to churn by checking their feedback and knowing how we can improve our service.
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ScreenShots

Klaviyo Screenshots

Screenshot of Grow your contact list with engaging web formsScreenshot of Send personalized recommendations that really resonateScreenshot of Smarter targeting. Deeper personalization. Bigger payoff.Screenshot of See how your performance stacks up against peers

Medallia Screenshots

Screenshot of Employee EngagementScreenshot of Customer ProfileScreenshot of IoT FeedbackScreenshot of Medallia MobileScreenshot of Organizational HierarchyScreenshot of Suggested Actions