What users are saying about
51 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.9 out of 100
397 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.5 out of 100

Likelihood to Recommend

Klaviyo

Klaviyo is great for eCommerce sites, and ideal for Shopify. Klaviyo does integrate with other platforms - like BigCommerce. It's best utilized for businesses who already have their mission, vision, customer base, a well-designed site, are paying for traffic (via FB/Google, or some other source), and are willing to implement best practice designs to their emails and flows. For these stores, they might see 30-50% revenue increase. It's a bit expensive for beginners, but it can be used by beginners - because it's so easy to use. You'll see greater efficiency and effectiveness if you understand where email fits in your business. It's not a great CRM for other industries, like coaching. It can work - but not recommended.
page V | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Klaviyo
8.5
Salesforce Marketing Cloud Email Studio
6.6
WYSIWYG email editor
Klaviyo
8.5
Salesforce Marketing Cloud Email Studio
7.0
Dynamic content
Klaviyo
8.2
Salesforce Marketing Cloud Email Studio
6.5
Ability to test dynamic content
Klaviyo
8.5
Salesforce Marketing Cloud Email Studio
5.3
Landing pages
Klaviyo
8.0
Salesforce Marketing Cloud Email Studio
4.1
A/B testing
Klaviyo
9.0
Salesforce Marketing Cloud Email Studio
6.6
Mobile optimization
Klaviyo
9.1
Salesforce Marketing Cloud Email Studio
7.3
Email deliverability reporting
Klaviyo
8.5
Salesforce Marketing Cloud Email Studio
8.2
List management
Klaviyo
8.1
Salesforce Marketing Cloud Email Studio
7.5
Triggered drip sequences
Klaviyo
8.6
Salesforce Marketing Cloud Email Studio
6.7

Lead Management

Klaviyo
6.4
Salesforce Marketing Cloud Email Studio
Lead nurturing
Klaviyo
6.4
Salesforce Marketing Cloud Email Studio

Reporting & Analytics

Klaviyo
8.7
Salesforce Marketing Cloud Email Studio
4.3
Dashboards
Klaviyo
8.4
Salesforce Marketing Cloud Email Studio
5.3
Standard reports
Klaviyo
8.3
Salesforce Marketing Cloud Email Studio
4.9
Custom reports
Klaviyo
9.5
Salesforce Marketing Cloud Email Studio
2.7

Platform & Infrastructure

Klaviyo
8.2
Salesforce Marketing Cloud Email Studio
API
Klaviyo
8.2
Salesforce Marketing Cloud Email Studio

Pros

Klaviyo

  • Easy UX: The entire platform is very visual. It's easy to navigate, understand, and use. It's really well designed, and it helps business owners understand the set up / steps in the email marketing automation.
  • Visual flow-building: This allows us to automate pieces of our client's business. For example, create a map of a series of emails that automatically follow-up with people who abandon carts in our client's store, indicating how many emails, when they go out, who sees them, and split test emails against one another in this format.
  • Individual email building: Klaviyo makes it easy for us to design client emails with an easy builder or with HTML code. Klaviyo allows you to set up saved blocks to make your building experience more efficient as well.
  • Measurement: Klaviyo makes it easy for users to see campaigns and which ones create greater click-through, open rate, conversion $ and more. You can also watch where people open the emails around the world with a map, or see which users opened particular emails.
  • Individual user tracking: It's so helpful to see customer journeys throughout the entire process. You can see individual profiles and how often they visited a site, opened an email, made a purchase, how much that purchase was worth, etc.
  • Integrations - pretty easy to use with multiple commerce sites, but ideal for Shopify. Easily integrates with other software.
  • Automation - There are built-in templates and flows created inside of the platform. Even a novice could implement something basic and see results in their business. (better if they are customized)
page V | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
  • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
  • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
Cassidy Ebert | TrustRadius Reviewer

Cons

Klaviyo

  • This is our first holiday season using Klaviyo. It seems like their system does get overwhelmed at times with pages that don't load or even images in emails that have been sent not loading.
  • Klaviyo does allow you to insert custom HTML however we have not found it useful. The code we enter in the custom HTML box sometimes doesn't render correctly in the final send.
  • One HUGE thing about Klaviyo is the fact that is clips your message when viewed in gmail if it has too many links. Klaviyo adds a TON of extra tracking info to the ends of links inserted into emails so it causes the file size to go up. Once the file size limit is met, gmail starts clipping the bottom of your messages causing consumers to miss much of your message unless they click the link at the bottom of their email to view more. This is a major flaw in my opinion.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
  • SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go
Gareth Beer | TrustRadius Reviewer

Likelihood to Renew

Klaviyo

Klaviyo 9.0
Based on 1 answer
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
page V | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.9
Based on 18 answers
Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
Brittany Dunn | TrustRadius Reviewer

Usability

Klaviyo

Klaviyo 4.0
Based on 1 answer
It's a decent platform with a user friendly interface, however it massively misses trust due to unsecured systems and support from customer service; support is a massive problem if you run a company and have a problem with the service that you can't fix. On the other side of the line, in our experience, there is no support or understanding which we haven't encountered with any other company we have done business online in the last decade.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.0
Based on 3 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks | TrustRadius Reviewer

Reliability and Availability

Klaviyo

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks | TrustRadius Reviewer

Performance

Klaviyo

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 2.0
Based on 2 answers
Exact Target performs well and is relatively easy to learn. It handles subscriber management well, and is easy to organize lists and segregation of those subscribers. Emails are easy to classify and group together for re-use or resending to different demographics of the recipients. The product is reliable, and metrics of the campaign results are easy to obtain and interpret.
Lisa Franks | TrustRadius Reviewer

Support Rating

Klaviyo

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 1.0
Based on 5 answers
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
Bogdan Enache | TrustRadius Reviewer

Implementation Rating

Klaviyo

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.9
Based on 2 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks | TrustRadius Reviewer

Alternatives Considered

Klaviyo

Klaviyo is the perfect mid-market option. It has more features, especially around automation than Mailchimp and AWeber (plus a Shopify and Shopify Plus integration), and holds its own upstream against larger enterprise options like Emarsys, Listrak, and others at that level. I can't think of a better option for eCommerce brands doing between $1MM-$50MM in online revenue.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.
Danny (Danny Blaq) Tran | TrustRadius Reviewer

Scalability

Klaviyo

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks | TrustRadius Reviewer

Return on Investment

Klaviyo

  • Klaviyo fills the role of the email marketing platform, which brings in revenue easily on it's own, but with the level of automation and customization, the ROI very high.
  • Because of the segmentation available in Klaviyo, we typically target our most profitable customers and often bring in $10k+ per email send for a medium sized company.
Lee L Kennedy | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
  • Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
  • Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.
Andrew Windle | TrustRadius Reviewer

Screenshots

Pricing Details

Klaviyo

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Marketing Cloud Email Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Klaviyo
8.3
Salesforce Marketing Cloud Email Studio
7.3

Likelihood to Renew

Klaviyo
9.0
Salesforce Marketing Cloud Email Studio
8.9

Usability

Klaviyo
4.0
Salesforce Marketing Cloud Email Studio
8.0

Reliability and Availability

Klaviyo
Salesforce Marketing Cloud Email Studio
9.0

Performance

Klaviyo
Salesforce Marketing Cloud Email Studio
2.0

Support Rating

Klaviyo
Salesforce Marketing Cloud Email Studio
1.0

Implementation Rating

Klaviyo
Salesforce Marketing Cloud Email Studio
7.9

Scalability

Klaviyo
Salesforce Marketing Cloud Email Studio
9.0

Add comparison