Klipfolio vs. Nielsen Marketing Mix Modeling

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Klipfolio
Score 8.4 out of 10
Small Businesses (1-50 employees)
Klipfolio PowerMetrics is a metric-centric business intelligence platform. Data teams are able to bring all of their data together and create a catalog of verified metrics that end users are able to explore and visualize using self-serve dashboards and reports.
$125
per month
Nielsen Marketing Mix Modeling
Score 1.0 out of 10
N/A
Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite.N/A
Pricing
KlipfolioNielsen Marketing Mix Modeling
Editions & Modules
Free
$0
Go
$125
per month
Pro
$300
per month
No answers on this topic
Offerings
Pricing Offerings
KlipfolioNielsen Marketing Mix Modeling
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
KlipfolioNielsen Marketing Mix Modeling
Top Pros

No answers on this topic

Top Cons
Features
KlipfolioNielsen Marketing Mix Modeling
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Klipfolio
9.0
33 Ratings
9% above category average
Nielsen Marketing Mix Modeling
-
Ratings
Pixel Perfect reports9.13 Ratings00 Ratings
Customizable dashboards8.933 Ratings00 Ratings
Report Formatting Templates9.13 Ratings00 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Klipfolio
8.6
33 Ratings
6% above category average
Nielsen Marketing Mix Modeling
-
Ratings
Drill-down analysis8.35 Ratings00 Ratings
Formatting capabilities7.85 Ratings00 Ratings
Integration with R or other statistical packages9.12 Ratings00 Ratings
Report sharing and collaboration9.133 Ratings00 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Klipfolio
9.4
33 Ratings
12% above category average
Nielsen Marketing Mix Modeling
-
Ratings
Publish to Web8.931 Ratings00 Ratings
Publish to PDF9.228 Ratings00 Ratings
Report Delivery Scheduling10.017 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Klipfolio
9.3
33 Ratings
14% above category average
Nielsen Marketing Mix Modeling
-
Ratings
Pre-built visualization formats (heatmaps, scatter plots etc.)8.932 Ratings00 Ratings
Location Analytics / Geographic Visualization9.133 Ratings00 Ratings
Predictive Analytics10.01 Ratings00 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Klipfolio
8.9
34 Ratings
3% above category average
Nielsen Marketing Mix Modeling
-
Ratings
Multi-User Support (named login)8.733 Ratings00 Ratings
Role-Based Security Model9.129 Ratings00 Ratings
Multiple Access Permission Levels (Create, Read, Delete)8.831 Ratings00 Ratings
Single Sign-On (SSO)9.213 Ratings00 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Klipfolio
8.6
30 Ratings
8% above category average
Nielsen Marketing Mix Modeling
-
Ratings
Responsive Design for Web Access8.730 Ratings00 Ratings
Mobile Application7.516 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile8.827 Ratings00 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Klipfolio
8.6
14 Ratings
8% above category average
Nielsen Marketing Mix Modeling
-
Ratings
REST API8.914 Ratings00 Ratings
Themeable User Interface (UI)8.413 Ratings00 Ratings
Best Alternatives
KlipfolioNielsen Marketing Mix Modeling
Small Businesses
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Score 8.9 out of 10
Firebase
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Score 8.4 out of 10
Medium-sized Companies
Reveal
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Score 9.9 out of 10
Firebase
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Score 8.4 out of 10
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TIBCO Jaspersoft Community Edition
TIBCO Jaspersoft Community Edition
Score 9.7 out of 10
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User Ratings
KlipfolioNielsen Marketing Mix Modeling
Likelihood to Recommend
8.8
(35 ratings)
1.0
(1 ratings)
Usability
9.5
(13 ratings)
-
(0 ratings)
Support Rating
9.1
(12 ratings)
-
(0 ratings)
Implementation Rating
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
KlipfolioNielsen Marketing Mix Modeling
Likelihood to Recommend
Klipfolio
Using Klipfolio is one of the finest ways we can expand our business because it is so simple to use and always has new features that make it better. We also appreciate the excellent customer service they offer. There are several benefits to making this investment in your company's efficiency and profitability. We think it's worth the money.
Read full review
Nielsen
Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.
Read full review
Pros
Klipfolio
  • All my reporting requirements have been met.
  • Salesforce, HubSpot, Mailchimp, Google Drive, and other business applications are quite easy to integrate with.
  • The information you need is at your fingertips in a matter of seconds.
  • Whenever I have a question, the customer service is always there to answer it.
Read full review
Nielsen
  • Access to FB impressions.
  • TapAd device graph for stitching device ids to web cookies.
Read full review
Cons
Klipfolio
  • While Klipfolio covers so many of the bases, one area where I would like to see expansion would be offering additional design and graphics themes for even more customization.
  • Klipfolio has an extensive offering but might be even better if there were a way that we could integrate with some small to mid-sized CRM solutions for audience list segmentation and marketing integrations.
  • It would be interesting if Klipfolio could enable us to overlay the data learnings for cross-referencing of multiple client campaigns for comparative insights.
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Nielsen
  • Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
  • Inflated clicks.
  • No connectors to import cost from media partners.
Read full review
Usability
Klipfolio
My initial impressions of the software have been extremely positive. There are YouTube tutorials that explain how to make klips. The intuitive design of the UI It appears that everything in this software has been thoroughly tested to create all the visualizations that can be imagined as well as the user input controls that allow users to have exactly the data they want to be displayed in seconds, considering the various functions and formulas available in the Excel integrations and the extensive list of other services that can be integrated.
Read full review
Nielsen
No answers on this topic
Support Rating
Klipfolio
It provides all the necessary information to be able to carry out the analysis of any type of business, to know how money is managed virtually, what to do to have greater visibility, in addition to being a platform that is always accessible and allows continuous and efficient work.
Read full review
Nielsen
No answers on this topic
Implementation Rating
Klipfolio
None at all; just be sure of what information you will need for working.
Read full review
Nielsen
No answers on this topic
Alternatives Considered
Klipfolio
These and many other BI tools are the most direct competitors. I only have experience with Klipfolio and Tableau. Tableau is definitely more capable, but much more difficult to learn and use. Klipfolio is simple and really packs a punch for its simplicity. I have yet to run into a major problem with it lacking a needed functionality.
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Nielsen
VisualIQ is 1 of 2 partners only that have access to FB impressions.
Read full review
Return on Investment
Klipfolio
  • It made reporting a breeze as we didn't have to spend time creating the reports
  • The reporting forum really helped give our team more metrics to add to reporting
  • Always ready to view Dashboard meant stakeholders could view reports at any given time
Read full review
Nielsen
  • We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.
Read full review
ScreenShots

Klipfolio Screenshots

Screenshot of Dashboards, made with Klipfolio PowerMetrics.Screenshot of Metrics that store history and present descriptions, lineage, and ownership details.Screenshot of Metrics with adjustable chart type, segmentation, and filters for any metric.Screenshot of A downloadable PDF report. These can be shared, and views of any dashboard can be published.Screenshot of PowerMetrics, as it appears on a mobile browser.Screenshot of Online services, such as spreadsheets, or database or data warehouse, can be connected to using the query builder, SQL, or REST.