Crayon Intel Pro vs. Klue

I love this tool. It has been amazing for my team. We've gone from being reactionary with competitor intel to being proactive with it. We're able to go to our Sales, Marketing, and Executive Leadership teams and say, "here's what we're seeing from competitors. This is what we're going to do as a result". It's allowed us to make great strides as a Product Marketing Team and we're seeing big results in more closed deals.

Incentivized

If you're in a space with more than 1 or 2 competitors, you need Klue to help you keep track of them. Otherwise, you'll be spending too much energy doing that and you'll be likely to miss important information. It makes light work out of keeping battle cards up to date, relevant, and accessible for your sales team.

• Win/Loss Analysis
• Competitive Listening
• Battlecard Creation

Incentivized

• Battlecards
• competitive intelligence
• email updates

Incentivized

• Filtering for Crayon Impact
• Dislike option for when mentions of non-competitors get tagged
• Better editor for the share option on boards

Incentivized

• Doesn't currently capture reviews (like this one).
• Battle card templates are limited.
• Push alerts when changes occur on tracked pages.

The core features of all of these are essentially the same. Crayon Impact (the win/loss side) is what won us over compared to the other tools that we demoed

Incentivized

Owler's email updates are slightly stronger

Incentivized

• Has helped us close more deals when going up against competitors
• Identify where we're weak on messaging and rebuttals for certain competitors

Incentivized

• Helped navigate competitive sales opportunities and deflect objections while laying landmines of our own.
• Given our deal size, the payback/ROI is virtually instant.
• The entire company is more in tune with the competitive landscape.