What users are saying about
3 Ratings
5 Ratings
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.9 out of 100
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.3 out of 100

Likelihood to Recommend

Klue

If you're in a space with more than 1 or 2 competitors, you need Klue to help you keep track of them. Otherwise, you'll be spending too much energy doing that and you'll be likely to miss important information. It makes light work out of keeping battle cards up to date, relevant, and accessible for your sales team.
Jeff Epstein | TrustRadius Reviewer

MediaRadar

It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Klue
MediaRadar
8.8
Advanced search
Klue
MediaRadar
8.1
Identification of new leads
Klue
MediaRadar
8.1
List quality
Klue
MediaRadar
9.0
List upload/download
Klue
MediaRadar
9.3
Ideal customer targeting
Klue
MediaRadar
9.0
Load time/data access
Klue
MediaRadar
9.4

Sales Intelligence Data Standards

Klue
MediaRadar
8.6
Contact information
Klue
MediaRadar
8.7
Company information
Klue
MediaRadar
8.4
Industry information
Klue
MediaRadar
8.8

Data Augmentation & Lead Qualification

Klue
MediaRadar
7.3
Lead qualification process
Klue
MediaRadar
9.0
Smart lists and recommendations
Klue
MediaRadar
7.4
Salesforce integration
Klue
MediaRadar
7.0
Company/business profiles
Klue
MediaRadar
7.1
Alerts and reminders
Klue
MediaRadar
7.4
Data hygiene
Klue
MediaRadar
5.9
Automatic data refresh
Klue
MediaRadar
7.4
Tags
Klue
MediaRadar
6.9
Filters and segmentation
Klue
MediaRadar
7.7

Sales Intelligence Email Features

Klue
MediaRadar
8.0
Sales email templates
Klue
MediaRadar
8.0
Append emails to records
Klue
MediaRadar
8.0

Pros

Klue

  • Gathering publicly available intelligence - news, blogs, reports, etc.
  • Organizing intel into customized, meaningful buckets by the competitor.
  • Creating useful battle cards for sales.
  • Capturing news and info as you come across it online.
Jeff Epstein | TrustRadius Reviewer

MediaRadar

  • Very simple to use.
  • Lots of data on media agencies and media spend.
  • Very good customer service.
David Willette | TrustRadius Reviewer

Cons

Klue

  • Doesn't currently capture reviews (like this one).
  • Battle card templates are limited.
  • Push alerts when changes occur on tracked pages.
Jeff Epstein | TrustRadius Reviewer

MediaRadar

  • Could be more user-friendly
  • Could be less costly
Cassidy Ebert | TrustRadius Reviewer

Alternatives Considered

Klue

Klue seems much easier to use, and also had a better engagement experience during our trial period. They're insanely customer focused.
Jeff Epstein | TrustRadius Reviewer

MediaRadar

The two products are fairly similar, and I use both to supplement one another. Personally, Winmo is more useful to me as a tool to view industry trends, brand changes, etc. I do also use Winmo for contacts, however Media Radar is what I find most effective when doing brand outreach. They have the most contacts in terms of volume and tend to be very accurate.
Anonymous | TrustRadius Reviewer

Return on Investment

Klue

  • Helped navigate competitive sales opportunities and deflect objections while laying landmines of our own.
  • Given our deal size, the payback/ROI is virtually instant.
  • The entire company is more in tune with the competitive landscape.
Jeff Epstein | TrustRadius Reviewer

MediaRadar

  • It has allowed us to create compelling pitches that result in business for our company.
Anonymous | TrustRadius Reviewer

Pricing Details

Klue

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

MediaRadar

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Add comparison