What users are saying about
3 Ratings
4 Ratings
3 Ratings
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Score 6.9 out of 100
4 Ratings
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Score 4.2 out of 100

Likelihood to Recommend

Klue

If you're in a space with more than 1 or 2 competitors, you need Klue to help you keep track of them. Otherwise, you'll be spending too much energy doing that and you'll be likely to miss important information. It makes light work out of keeping battle cards up to date, relevant, and accessible for your sales team.
Jeff Epstein | TrustRadius Reviewer

Synthio

I think Synthio is better suited to append your existing database, versus building new lists.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Klue
Synthio
8.3
Advanced search
Klue
Synthio
9.0
Identification of new leads
Klue
Synthio
8.0
List quality
Klue
Synthio
6.0
List upload/download
Klue
Synthio
8.0
Ideal customer targeting
Klue
Synthio
9.0
Load time/data access
Klue
Synthio
10.0

Sales Intelligence Data Standards

Klue
Synthio
7.3
Contact information
Klue
Synthio
8.0
Company information
Klue
Synthio
7.0
Industry information
Klue
Synthio
7.0

Data Augmentation & Lead Qualification

Klue
Synthio
7.8
Company/business profiles
Klue
Synthio
7.0
Data hygiene
Klue
Synthio
8.0
Automatic data refresh
Klue
Synthio
7.0
Filters and segmentation
Klue
Synthio
9.0

Sales Intelligence Email Features

Klue
Synthio
8.0
Append emails to records
Klue
Synthio
8.0

Pros

Klue

  • Gathering publicly available intelligence - news, blogs, reports, etc.
  • Organizing intel into customized, meaningful buckets by the competitor.
  • Creating useful battle cards for sales.
  • Capturing news and info as you come across it online.
Jeff Epstein | TrustRadius Reviewer

Synthio

  • Extensive search filters
  • Email verification prior to download/charge
  • Helpful customer service who you can work directly with to pull lists. It's great to work with someone who can tell you exactly how many verified leads you could pull without having to use credits.
Anonymous | TrustRadius Reviewer

Cons

Klue

  • Doesn't currently capture reviews (like this one).
  • Battle card templates are limited.
  • Push alerts when changes occur on tracked pages.
Jeff Epstein | TrustRadius Reviewer

Synthio

  • Lead quality isn't always the best - as with many databases of this nature. We have to expect that we'll have a high bounce and unsubscribe rate when using these leads.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Klue

Klue seems much easier to use, and also had a better engagement experience during our trial period. They're insanely customer focused.
Jeff Epstein | TrustRadius Reviewer

Synthio

I feel similar about all of these list building/append services. There are good and bad aspects.
Anonymous | TrustRadius Reviewer

Return on Investment

Klue

  • Helped navigate competitive sales opportunities and deflect objections while laying landmines of our own.
  • Given our deal size, the payback/ROI is virtually instant.
  • The entire company is more in tune with the competitive landscape.
Jeff Epstein | TrustRadius Reviewer

Synthio

  • Positive - We've been able to append records and add them to our targeted marketing campaigns.
  • Negative - We've added some junk to our database, as a result, which has affected our deliverability rates.
  • Negative - We did get a complaint and inquiry from one particular record about sending them an unsolicited email.
Anonymous | TrustRadius Reviewer

Pricing Details

Klue

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Synthio

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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