What users are saying about
6 Ratings
5 Ratings
6 Ratings
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Score 8.8 out of 100
5 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Knak.

If you have Marketo or Pardot and have emails that might be somewhat simple to slightly complex, without the budget for a developer, Knak is the right solution for you. If you have complex emails that require a lot of code or customization and have the in-house resources, Knak might not be the perfect solution
Akande Davis | TrustRadius Reviewer

WebEngage

When the business is expected to scale and expand, tools such as this proves very handy where it helps to target the correct segments or correct audiences with the right offerings, thereby increasing the chances of transaction or desired action from the user while saving pennies which could have been burnt if a blanket approach would have been used. Automation saves a lot of time and effort for the marketers and businesses boosted due to its operation.
Rohit Asesh | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Knak.
9.4
WebEngage
9.3
WYSIWYG email editor
Knak.
10.0
WebEngage
Dynamic content
Knak.
10.0
WebEngage
10.0
Ability to test dynamic content
Knak.
10.0
WebEngage
9.0
Landing pages
Knak.
10.0
WebEngage
A/B testing
Knak.
10.0
WebEngage
Mobile optimization
Knak.
10.0
WebEngage
9.0
Email deliverability reporting
Knak.
5.0
WebEngage
8.0
List management
Knak.
10.0
WebEngage
10.0
Triggered drip sequences
Knak.
10.0
WebEngage
10.0

Lead Management

Knak.
WebEngage
9.5
Lead nurturing
Knak.
WebEngage
10.0
Automated sales alerts and tasks
Knak.
WebEngage
9.0

Campaign Management

Knak.
WebEngage
9.0
Event/webinar marketing
Knak.
WebEngage
9.0

Reporting & Analytics

Knak.
WebEngage
8.7
Dashboards
Knak.
WebEngage
9.0
Standard reports
Knak.
WebEngage
9.0
Custom reports
Knak.
WebEngage
8.0

Platform & Infrastructure

Knak.
WebEngage
9.5
API
Knak.
WebEngage
9.0
Role-based workflow & approvals
Knak.
WebEngage
10.0
Customizability
Knak.
WebEngage
10.0
Integration with Salesforce.com
Knak.
WebEngage
9.0

Pros

Knak.

  • Well designed templates
  • Easy integration with Marketo
  • New templates all the time and a big library to choose from
  • Mobile-optimized templates
Lisa Heay | TrustRadius Reviewer

WebEngage

  • Ease in creating user journeys.
  • Easy implementation of APIs.
  • Good reporting dashboard and scheduling features.
  • Segmentation of the users is easy.
Rohit Asesh | TrustRadius Reviewer

Cons

Knak.

  • Sometimes there are issues with buggy code
  • Updates sometimes will break emails
Akande Davis | TrustRadius Reviewer

WebEngage

  • Relays
  • Onsite should have more options of templates.
  • Backend support for better reachability of the channels.
  • Cohort studies should be more customizable.
Rohit Asesh | TrustRadius Reviewer

Alternatives Considered

Knak.

Marketo has email templates and you can, of course, create your own - but Knak makes it so much easier to create templates that are nice looking and mobile-optimized.
Lisa Heay | TrustRadius Reviewer

WebEngage

Both WebEngage & CleverTap are equally good with some weighed advantages at both their ends. When it comes to an easy interface for user journey creation, CleverTap wins the race. When it comes to proper granularized segmentation skills, WebEngage takes a lead. I'd recommend WebEngage because of its extensive implementation capability and better use cases for segmentation and customizability.
Rohit Asesh | TrustRadius Reviewer

Return on Investment

Knak.

  • Great return on time investment
  • Great return on our strategy to get new communications out the door
Akande Davis | TrustRadius Reviewer

WebEngage

  • Helped improves quality of acquisition by defining the journey of new users.
  • Business operations made easy because of automation which helped in scaling.
  • Improved retention of the users resulted into higher ROI.
Rohit Asesh | TrustRadius Reviewer

Screenshots

Pricing Details

Knak.

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

WebEngage

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

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