Quantive Results vs. StoriesOnBoard

Gtmhub is great for aligning cross-functional marketing team members on centralized goals. In general, different positions have different tactics to support the same goal and Gtmhub provides really easy visibility into how each person is contributing. OKRs are a relatively straightforward framework but Gtmhub helps make the planning process much more straightforward than a makeshift or manual solution.

Incentivized

As mentioned earlier, we also use StoriesOnBoard to create other processes (customer and employee journey). We use the swim lanes to differentiate between measures, tools and processes and working with them is very easy and understandable for this purpose.

Less easy is the use of context, i.e. when one part of a story map depends on another story map. This cannot be avoided (at least for us) to avoid creating redundancy (and the risk of creating different stages). At appropriate places, we refer to the other map in the title.

• Aligning to overarching goals
• Relatively simple to use UI with a great recommendation engine as you are building OKRs
• A lot of support resources for the product as well as for orgs implementing OKRs for the first time

Incentivized

• User role management
• Jira integration
• Keyboard shortcuts
• Filtering by personas

• Sometimes can lag a bit - not a deal breaker but an opportunity to be a bit more zippy

Incentivized

• Switching the view to a vertical mode (easier to scroll).
• Better availability of information on user story mapping.
• Possibility to link to activities and steps from other maps (Context).

StoriesOnBoard works really well; all features are well thought through. It could look a bit fresher, although the new updated dashboard is already much better than it was.

Ease of use, Cost Effective, Continuos evolution of the software

Incentivized

The only other competitor we looked at was cardboardit.com. Both had solid functionality, but StoriesOnBoard was more user-friendly and quick to learn and use in our opinion.

• Better visibility and support across the team
• Much easier to maintain than a spreadsheet
• High completion rate of tactics to support goals

Incentivized

• StoriesOnBoard (and story mapping in general) creates a low-cost visual method of aligning on high-level business and technical requirements early in a project and provides an ongoing reference as the project progresses. Having this alignment is critical for the later stages of the project.