Kochava is a mobile attribution and analytics platform for enterprises.
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Kumulos
Score 10.0 out of 10
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Kumulos offers their mobile app development platform supporting mobile app marketing automation, mobile app performance, push notifications, and other features.
Beneficial for creating a quarterly report of top-quality campaign data sources for the company's marketing department, integrated with networks and publications.
It is a marketing solution that is being used to manage and analyze data from mobile application campaigns.
You're also helping employees accomplish difficult tasks while keeping company data protected.
We have promotions that we want to tell our members or a specific subset of them like they have a chance of winning a raffle. We use Kumulos to fire off the message and notification. Our members get it in their app and we can tell how many of them received it. We can also use the messages to direct them to specific web pages if we want to give them more information. We also use Kumulos to send announcements about things that are happening around the resort. Since we are located near the airport, when heads of state arrive, there are times that the roads are closed to allow them to pass. We use Kumulos to fire off notifications early enough that they know to avoid the area at a particular time. Where it doesn't do as well is when you need the notifications to be received immediately. Since the notifications pass through the Google/Apple network, it may take time to arrive. Sometimes you get it quick, sometimes you don't. So if timeliness is critical, it won't work as well. Also if you're sending to a lot of people, the rollout of the messages may take longer.
Kochava is a full attribution tracking system that includes the ability to track mobile apps and browser versions. It has a well-organized dashboard that provides us with useful information.
Kumulos is doing everything we need and more. The cost is also very reasonable. It has cut down our need for SMS and has lowered our OPEX because of this. We also love the analytics that it provides and it gives us insight into the usage and engagement of our app.
It is a wonderful option with favorable virtues to be applied in the company's marketing process, it allows us to obtain information through consultation and analysis, they are attentive and friendly when offering their service and support, it also includes functions such as a fraud tool for the management of push consent, very useful for additional reports in analysis teams, is also competitive because it is providing adequate payment alternatives.
Kumulos is just much easier to install, configure, and set up. Ongoing running costs are much much lower, especially because we don't need the constant support of a developer to complete day-to-day tasks. Other systems required a lot of technical support, not just in the setup but also in the ongoing operation.
Kochava is important because it helps us to study and track smart connections useful for evaluating the success of the marketing process.
Kochava provides us with several benefits, including the ability to collect all campaign performance data, as well as the ability to measure how much money we spend on our campaigns.
We can also use Kochava's app links and QR codes to boost our conversion.
Kochava's BI and third-party solutions provide real-time analytics and excellent reporting.
