What users are saying about
10 Ratings
4 Ratings
10 Ratings
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Score 5.6 out of 100
4 Ratings
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Score 6.9 out of 100

Likelihood to Recommend

Kochava

It's well suited if you are confused about your marketing spending and efficiency, or if you wish to scale up digital marketing spends etc.
It's not suited if you aren't doing any marketing spends on paid channels.
Anonymous | TrustRadius Reviewer

MailUp

Great for marketing teams looking to quickly deploy emails without the need for HTML coding.
Tory Reiff | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Kochava
MailUp
9.5
WYSIWYG email editor
Kochava
MailUp
10.0
Dynamic content
Kochava
MailUp
10.0
Ability to test dynamic content
Kochava
MailUp
8.0
Mobile optimization
Kochava
MailUp
10.0

Pros

Kochava

  • Tracking of clicks, views, add to cart, order etc. Across various marketing channels.
  • Attribution of channels basis last click, first click etc.
  • Analytics, Insights, user CAC and LTV etc.
Anonymous | TrustRadius Reviewer

MailUp

  • Email marketing creation
  • Email design
  • HTML template creation
Tory Reiff | TrustRadius Reviewer

Cons

Kochava

  • The dashboard is still basic as compared to other competition, can be improved.
  • It's a bit complex to setup and manage and needs dedicated tech team bandwidth.
  • Rest all is good.
Anonymous | TrustRadius Reviewer

MailUp

  • Alt tag styling within the editor
Tory Reiff | TrustRadius Reviewer

Support Rating

Kochava

Kochava 8.0
Based on 1 answer
They have been a bit slow in responding, that's the only reason for the low rating. Otherwise, they are smart and helpful.
Anonymous | TrustRadius Reviewer

MailUp

No score
No answers yet
No answers on this topic

Alternatives Considered

Kochava

Kochava is good from pricing point of view when you scale up. Both are equal in terms of core features and attribution. However, UI wise AppsFlyer is better.
Anonymous | TrustRadius Reviewer

MailUp

Mailup has hands down the best editor for creating responsive emails, I've tried almost everything out there and this is the best, I recommend this to colleagues all the time!
Tory Reiff | TrustRadius Reviewer

Return on Investment

Kochava

  • It's helped increase user LTV through selection of right marketing channels.
  • It's helped decrease CAC through attribution tracking.
  • It has taken a lot.of tech bandwidth for integration.
Anonymous | TrustRadius Reviewer

MailUp

  • Faster email development
  • More team members able to contribute to the email development process
  • Better templates
Tory Reiff | TrustRadius Reviewer

Screenshots

Pricing Details

Kochava

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

MailUp

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Add comparison