Kochava vs. MailUp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kochava
Score 9.4 out of 10
N/A
Kochava is a mobile attribution and analytics platform for enterprises.N/A
MailUp
Score 6.0 out of 10
N/A
MailUp is the eponymous email & SMS platform from the Italian company that was founded in 2002 that now has a modest but respectable presence across the western world with a diverse customer base (Yamaha, Amnesty International, Korean Air, etc.). Mailup's platform combines email marketing, with transactional email and SMS features, and offers SMTP relay and plugins for ecommerce, CRM and CMS systems. Their unusual pricing scheme is tiered just on subscribers but on volume of sends and that…N/A
Pricing
KochavaMailUp
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
KochavaMailUp
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Features
KochavaMailUp
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Kochava
-
Ratings
MailUp
9.5
1 Ratings
16% above category average
WYSIWYG email editor00 Ratings10.01 Ratings
Dynamic content00 Ratings10.01 Ratings
Ability to test dynamic content00 Ratings8.01 Ratings
Mobile optimization00 Ratings10.01 Ratings
Best Alternatives
KochavaMailUp
Small Businesses
Smartlook
Smartlook
Score 8.5 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KochavaMailUp
Likelihood to Recommend
8.5
(4 ratings)
10.0
(1 ratings)
Usability
3.0
(1 ratings)
-
(0 ratings)
Support Rating
5.0
(2 ratings)
-
(0 ratings)
User Testimonials
KochavaMailUp
Likelihood to Recommend
Kochava
Beneficial
for creating a quarterly report of top-quality campaign data sources for the
company's marketing department, integrated with networks and publications.



It
is a marketing solution that is being used to manage and analyze data from
mobile application campaigns.



You're
also helping employees accomplish difficult tasks while keeping company data
protected.
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MailUp
Great for marketing teams looking to quickly deploy emails without the need for HTML coding.
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Pros
Kochava
  • Kochava is a full attribution tracking system that includes the ability to track mobile apps and browser versions. It has a well-organized dashboard that provides us with useful information.
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MailUp
  • Email marketing creation
  • Email design
  • HTML template creation
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Cons
Kochava
  • Hard to pull reporting
  • often tracking issues, and advertisers seem to have a hard time integrating
  • lack of visibility on many events, and poor fraud detection
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MailUp
  • Alt tag styling within the editor
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Usability
Kochava
Not user friendly, poor reporting.
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MailUp
No answers on this topic
Support Rating
Kochava
They have been a bit slow in responding, that's the only reason for the low rating. Otherwise, they are smart and helpful.
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MailUp
No answers on this topic
Alternatives Considered
Kochava
It is a wonderful option
with favorable virtues to be applied in the company's marketing process, it
allows us to obtain information through consultation and analysis, they are attentive
and friendly when offering their service and support, it also includes
functions such as a fraud tool for the management of push consent, very useful
for additional reports in analysis teams, is also competitive because it is
providing adequate payment alternatives.
Read full review
MailUp
Mailup has hands down the best editor for creating responsive emails, I've tried almost everything out there and this is the best, I recommend this to colleagues all the time!
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Return on Investment
Kochava
  • Kochava is important because it helps us to study and track smart connections useful for evaluating the success of the marketing process.
  • Kochava provides us with several benefits, including the ability to collect all campaign performance data, as well as the ability to measure how much money we spend on our campaigns.
  • We can also use Kochava's app links and QR codes to boost our conversion.
  • Kochava's BI and third-party solutions provide real-time analytics and excellent reporting.
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MailUp
  • Faster email development
  • More team members able to contribute to the email development process
  • Better templates
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ScreenShots

MailUp Screenshots

Screenshot of Manage lists. With MailUp, you can manage mailing lists, groups and sending profiles, automatically eliminating duplicate addresses and handling users who cancel their subscription. The procedure is guided, quick and safe. The utmost simplicity, with no need to install additional software. Not bad, right?Screenshot of he winning variable, with mathematical certainty
With A/B testing, discover, prior to mailing, what your recipients prefer to read, by automatically testing several versions of the same text, measuring its effectiveness on a select group. Opening results improve by up to 30% and, for each version, you have more statistical information. Mailing after mailing, you can only do better!Screenshot of Creating emails for mobile devices is easy
Free your creativity and create emails and newsletters that have great visual impact, optimised for mobile devices. While you concentrate on the content of your campaign, MailUp takes care of the rest with the aid of an intelligent editor and plenty of cutting-edge functions. Not bad, right?Screenshot of Countless ways to create your messages.

There's not only BEE with which create messages. You can start with HTML documents, RSS/Atom, URL or choose from hundreds of graphic models. Starting with an empty email? The convenient WYSIWYG editor helps you put your messages together with just a few clicks. It's all up to you!Screenshot of .and you can do the same with unsubscribe lists.

Automatic management of unsubscribe lists allows you to activate the UNSUBSCRIBE button directly in the email client interface. The unsubscribers list also shows a list of users who performed this action, which may be edited and exported. This function also allows you to make up random groups of users, specifying the number of subscribers. This makes it easier to manage random sampling and A/B testing.Screenshot of