Likelihood to Recommend Beneficial for creating a quarterly report of top-quality campaign data sources for the company's marketing department, integrated with networks and publications. It is a marketing solution that is being used to manage and analyze data from mobile application campaigns. You're also helping employees accomplish difficult tasks while keeping company data protected.
Read full review MoEngage is well suited for all tech-enabled businesses, as then one can integrate all the possible events or relevant metrics, push them on MoEngage, and then make meaningful insights out of that, and--most importantly--use those for improving their customer engagement. It's probably not suited for offline-only businesses, stores, etc.
Read full review Pros Kochava is a full attribution tracking system that includes the ability to track mobile apps and browser versions. It has a well-organized dashboard that provides us with useful information. Read full review Basic use cases of Push Notifcation and Email enablement Scheduling certain events with an API, as we have more APIs it's become very useful Read full review Cons Hard to pull reporting often tracking issues, and advertisers seem to have a hard time integrating lack of visibility on many events, and poor fraud detection Read full review Attribution Onboarding could be faster Read full review Likelihood to Renew Considering the inability to scale and the bad service level provided by MoEngage not sure if the organization will continue with the renew
Read full review Usability Not user friendly, poor reporting.
Read full review Support Rating They have been a bit slow in responding, that's the only reason for the low rating. Otherwise, they are smart and helpful.
Read full review It's good and mostly on-time support. But they have a lot of demand, hence at times, they take some time to get back to us. Overall, they know their game and most of the people we spoke with knew their domain very well.
Read full review Alternatives Considered It is a wonderful option with favorable virtues to be applied in the company's marketing process, it allows us to obtain information through consultation and analysis, they are attentive and friendly when offering their service and support, it also includes functions such as a fraud tool for the management of push consent, very useful for additional reports in analysis teams, is also competitive because it is providing adequate payment alternatives.
Read full review Haven't evaluated other tools because back then there is urgent need and expected that they could provide on of the best quality service but in fact when being pushed for the scale for the growth of the company, it seems that MoEngage team is not able to cope up with the speed.
Read full review Return on Investment Kochava is important because it helps us to study and track smart connections useful for evaluating the success of the marketing process. Kochava provides us with several benefits, including the ability to collect all campaign performance data, as well as the ability to measure how much money we spend on our campaigns. We can also use Kochava's app links and QR codes to boost our conversion. Kochava's BI and third-party solutions provide real-time analytics and excellent reporting. Read full review It has increased our customer retention. Improved average revenue per user through cross-sell campaigns It has helped us make faster decisions through real-time analytics. Read full review ScreenShots