What users are saying about
10 Ratings
2 Ratings
10 Ratings
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Score 6 out of 100
2 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Kochava

It's well suited if you are confused about your marketing spending and efficiency, or if you wish to scale up digital marketing spends etc.
It's not suited if you aren't doing any marketing spends on paid channels.
Anonymous | TrustRadius Reviewer

OpenMarket

OpenMarket is well suited to support enterprise SMS at scale, with a wholesale and flexible solution. Their provisioning team is great in terms of response time, and support for their products is deeply rooted in industry and technological understanding of SMS. OpenMarket would not be well suited for small companies just starting to test the waters with SMS in a low barrier way.
Anonymous | TrustRadius Reviewer

Pros

Kochava

  • Tracking of clicks, views, add to cart, order etc. Across various marketing channels.
  • Attribution of channels basis last click, first click etc.
  • Analytics, Insights, user CAC and LTV etc.
Anonymous | TrustRadius Reviewer

OpenMarket

  • OpenMarket is very responsive and provides top-tier customer support.
  • OpenMarket is able to support large scale campaigns, in a high throughput velocity.
  • OpenMarket has industry knowledge to ensure shortcode programs are approved by the carriers in a timely manner.
Anonymous | TrustRadius Reviewer

Cons

Kochava

  • The dashboard is still basic as compared to other competition, can be improved.
  • It's a bit complex to setup and manage and needs dedicated tech team bandwidth.
  • Rest all is good.
Anonymous | TrustRadius Reviewer

OpenMarket

  • OpenMarket does most things well. One thing they are missing is MMS capabilities on text enabled long numbers.
  • The portal for entering shortcode program briefs is kind of clunky, it would be nice is account managers took the Word document and imported it into the tool for clients.
Anonymous | TrustRadius Reviewer

Support Rating

Kochava

Kochava 8.0
Based on 1 answer
They have been a bit slow in responding, that's the only reason for the low rating. Otherwise, they are smart and helpful.
Anonymous | TrustRadius Reviewer

OpenMarket

No score
No answers yet
No answers on this topic

Alternatives Considered

Kochava

Kochava is good from pricing point of view when you scale up. Both are equal in terms of core features and attribution. However, UI wise AppsFlyer is better.
Anonymous | TrustRadius Reviewer

OpenMarket

As a top tier aggregator, OpenMarket requires contracts to utilize their services, whereas other SaaS providers allow users to signup and start sending within a shorter amount of time. The benefit of using OpenMarket is the relationship, and the SLAs in availability they maintain. Other aggregators offer equal levels of service, so there are other shops in town selling the same thing with the same reliability.
Anonymous | TrustRadius Reviewer

Return on Investment

Kochava

  • It's helped increase user LTV through selection of right marketing channels.
  • It's helped decrease CAC through attribution tracking.
  • It has taken a lot.of tech bandwidth for integration.
Anonymous | TrustRadius Reviewer

OpenMarket

  • OpenMarket has had a positive effect on our business in terms of providing a low-cost bulk SMS and MMS solution.
  • We are able to provide enterprise level SMS services in a reliable and cost-effective way.
  • Our business objective to have high availability, and connections with top tier aggregators is supported by our relationship with OpenMarket.
Anonymous | TrustRadius Reviewer

Pricing Details

Kochava

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

OpenMarket

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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