Flurry Analytics vs. Kochava

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Flurry Analytics
Score 9.0 out of 10
N/A
Flurry Analytics, now from Yahoo / Verizon Media is a mobile app analytics provider, boasting over 1 million active apps on the platform -- from start-ups to the Fortune 500. They present their solution as comprehensive, completely free, takes five minutes to integrate, and features an easy-to-use dashboard that anyone in the company can use. Flurry provides insights out-of-the-box including real-time metrics. Users explore usage, engagement, retention, geographic, demographic,…N/A
Kochava
Score 8.1 out of 10
N/A
Kochava is a mobile attribution and analytics platform for enterprises.N/A
Pricing
Flurry AnalyticsKochava
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Flurry AnalyticsKochava
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsFlurry is completely free with no hidden fees. Flurry also offers support for integration, set-up and analysis.—
More Pricing Information
Best Alternatives
Flurry AnalyticsKochava
Small Businesses
Smartlook
Smartlook
Score 8.3 out of 10
Smartlook
Smartlook
Score 8.3 out of 10
Medium-sized Companies
Quantum Metric
Quantum Metric
Score 8.6 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Enterprises
Glassbox
Glassbox
Score 9.0 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Flurry AnalyticsKochava
Likelihood to Recommend
9.0
(6 ratings)
8.5
(4 ratings)
Likelihood to Renew
3.7
(5 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
3.0
(1 ratings)
Performance
10.0
(1 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
5.0
(2 ratings)
User Testimonials
Flurry AnalyticsKochava
Likelihood to Recommend
Yahoo (Verizon Media)
I would encourage a colleague to use Flurry Analytics. Incorporating Flurry Analytics in an app is a simple and straightforward task, and will take the average app developer less than 15 minutes to understand and apply. This amount of time is nothing in the grand scheme of the development of the app, and the return on time invested to incorporate it is great. New tracking features can be added at any time.
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Kochava
Beneficial
for creating a quarterly report of top-quality campaign data sources for the
company's marketing department, integrated with networks and publications.



It
is a marketing solution that is being used to manage and analyze data from
mobile application campaigns.



You're
also helping employees accomplish difficult tasks while keeping company data
protected.
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Pros
Yahoo (Verizon Media)
  • Flurry can track in-depth metrics across your app. This allows us to see every type of interaction our app users are performing.
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Kochava
  • Kochava is a full attribution tracking system that includes the ability to track mobile apps and browser versions. It has a well-organized dashboard that provides us with useful information.
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Cons
Yahoo (Verizon Media)
  • There is no option to choose a timezone which will allow me to compare their data over other systems in other time zones.
  • Could be nice to have more reporting screening options.
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Kochava
  • Hard to pull reporting
  • often tracking issues, and advertisers seem to have a hard time integrating
  • lack of visibility on many events, and poor fraud detection
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Likelihood to Renew
Yahoo (Verizon Media)
Good user acquisition tracking
Sdk integration is super easy for both iOS and Android
Need it
Need to support more customized dashboards / reporting (example - set up a dashboard specifically to see users engaging with a new feature recently launched)
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Kochava
No answers on this topic
Usability
Yahoo (Verizon Media)
No answers on this topic
Kochava
Not user friendly, poor reporting.
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Support Rating
Yahoo (Verizon Media)
No answers on this topic
Kochava
They have been a bit slow in responding, that's the only reason for the low rating. Otherwise, they are smart and helpful.
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Alternatives Considered
Yahoo (Verizon Media)
For my uses, Flurry is free which makes it way more attractive than the other platforms even on a very big number of monthly events. It also have set reports which are exactly the reports that a marketing person needs without any need of spending a developer time to create them for you, or holding an in-house BI person that works on creating reports.
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Kochava
It is a wonderful option
with favorable virtues to be applied in the company's marketing process, it
allows us to obtain information through consultation and analysis, they are attentive
and friendly when offering their service and support, it also includes
functions such as a fraud tool for the management of push consent, very useful
for additional reports in analysis teams, is also competitive because it is
providing adequate payment alternatives.
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Return on Investment
Yahoo (Verizon Media)
  • Tracking the number of times a user taps a help button can help to improve the app design. Perhaps the app is not as intuitive as first thought, and improvements based upon where in the help feature a user taps will lead to improvements in the app design to make it more intuitive.
  • Tracking the number of times certain app features are used, or the amount of time spent within a given activity in the app can help to streamline an app - improve upon features that are used more frequently while eliminating less popular activities.
  • Tracking time spent within an app can give an idea as to how popular the app is.
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Kochava
  • Kochava is important because it helps us to study and track smart connections useful for evaluating the success of the marketing process.
  • Kochava provides us with several benefits, including the ability to collect all campaign performance data, as well as the ability to measure how much money we spend on our campaigns.
  • We can also use Kochava's app links and QR codes to boost our conversion.
  • Kochava's BI and third-party solutions provide real-time analytics and excellent reporting.
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