What users are saying about
2 Ratings
20 Ratings
2 Ratings
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Score 1.2 out of 100
20 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

KUKU.io

If you would like a reliable scheduling tool, KUKU.io is not the one to use. If you like to share lots of industry news, secondary content, or content from your website/blog, be aware that KUKU.io will corrupt the preview headline. You would be far better off using another scheduling tool. I have now changed to a free tool and it has all the same capabilities without this corruption issue. I also used paid ones which are equally good.
Anonymous | TrustRadius Reviewer

Tailwind

Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Publishing

KUKU.io
4.2
Tailwind
9.4
Content planning and scheduling
KUKU.io
1.2
Tailwind
9.9
Workflow management
KUKU.io
7.3
Tailwind
9.2
Audience targeting
KUKU.io
Tailwind
9.1
Content optimization
KUKU.io
Tailwind
9.4

Channel coverage/integration

KUKU.io
2.4
Tailwind
8.5
Twitter
KUKU.io
1.2
Tailwind
Facebook
KUKU.io
1.0
Tailwind
LinkedIn
KUKU.io
1.2
Tailwind
Google+
KUKU.io
9.1
Tailwind
Instagram
KUKU.io
1.2
Tailwind
7.1
Pinterest
KUKU.io
1.0
Tailwind
9.8

Reporting/analytics

KUKU.io
1.0
Tailwind
9.4
Campaign success analytics
KUKU.io
1.0
Tailwind
9.9
Real-time tracking
KUKU.io
Tailwind
9.4
Competitor analysis
KUKU.io
Tailwind
8.9

Account management

KUKU.io
1.0
Tailwind
9.7
Mobile access
KUKU.io
1.0
Tailwind
9.4
Role-based user permissions & privileges
KUKU.io
Tailwind
9.9

Listening/monitoring

KUKU.io
Tailwind
8.7
Boolean keyword searches
KUKU.io
Tailwind
9.5
Filtering out noise/spam
KUKU.io
Tailwind
8.0
Sentiment analysis
KUKU.io
Tailwind
8.2
Broad channel coverage
KUKU.io
Tailwind
8.9

Engagement

KUKU.io
Tailwind
9.3
Automated routing and prioritization
KUKU.io
Tailwind
9.8
Customer interaction histories
KUKU.io
Tailwind
9.3
Bulk actions
KUKU.io
Tailwind
8.7

Marketing

KUKU.io
Tailwind
9.7
Lead generation
KUKU.io
Tailwind
9.6
Content marketing
KUKU.io
Tailwind
9.6
Paid media management
KUKU.io
Tailwind
9.7
Campaigns and promotions
KUKU.io
Tailwind
9.7

Pros

KUKU.io

  • It is easy to use and setup.
  • Nice and clean UI
  • Great support if you need help or if you have any kind of feedback.
Tom Schlander | TrustRadius Reviewer

Tailwind

  • The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
  • The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
  • Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.
Xavier Knight | TrustRadius Reviewer

Cons

KUKU.io

  • io corrupts headlines of articles you reshare. When you schedule a post with a URL in it, the Title of the blog post that is displayed below the picture/preview gets corrupted. So if you add any text in with the URL, that will replace the headline. I have noticed this on both LinkedIn and Twitter.
  • Very poor support team. I have found that the support team at KUKU.io are extremely rude, unwilling to help you and take a long time to reply. On some occasions I have had to message them three times in the chatbot for them to even reply. None of these times has the issue been resolved. When I reported to them that KUKU.io was corrupting headlines, at first they refused to take responsibility. Finally, they admitted it was the platforms fault but said they were not doing anything at that time to fix it.
  • Analytics are poor. The analytics suite in KUKU.io does not give you anything analytics for LinkedIn. The ones it provides for Twitter you can get directly from Twitter. So no value is added there.
  • You cannot tag LinkedIn accounts. I use HubSpot to schedule social media posts which allows you to tag companies at least. KUKU.io cannot.
Anonymous | TrustRadius Reviewer

Tailwind

  • The main menu could be a little more basic, then offering options to navigate away from the main screen. I feel the main screen jumps right into the product, which can be a bit overwhelming.
  • The community features are nice, but it does take a bit of time to build your tribe. Perhaps there could be an algorithm that creates a tribe you can look through based on your content.
Kate Knight | TrustRadius Reviewer

Support Rating

KUKU.io

KUKU.io 1.0
Based on 1 answer
The support team are extremely rude and often unresponsive. All of the issues I have reported to Kuku has been responded to with "we are not looking to resolve this issue at this time."On a few occasions, they have tried to deny the issue lies with them, before evidence has been provided. Then, they have refused to fix the issue.
Anonymous | TrustRadius Reviewer

Tailwind

No score
No answers yet
No answers on this topic

Alternatives Considered

KUKU.io

I think Buffer is a great service, but I like the simplicity of KUKU.io and the engagement of the people working at KUKU.io
Tom Schlander | TrustRadius Reviewer

Tailwind

At this time our marketing team does have and uses both Hootsuite and Tailwinds, but for Pinterest and blog management/analytics, Tailwind is superior. We chose tailwinds based on the excellent reviews and also the need we had to manage our creative outlets better.
Joanna Knight | TrustRadius Reviewer

Return on Investment

KUKU.io

  • Since I am using KUKU.io it saved me a ton of time I am able to spend on other things.
Tom Schlander | TrustRadius Reviewer

Tailwind

  • Tailwind has saved us tons of time. We can plan out an entire month of posting in just a few hours.
  • Growing our Pinterest views and followers was one of our goals. Since using Tailwind, our monthly views on Pinterest have grown over 2.8 million on a steady/regular basis and we've gained over 1500 new followers.
  • Our content has had more engagement and we've had more clicks FROM Pinterest and Instagram to our website since using Tailwind. This has resulted in more sales... and therefore more revenue. Tailwind has paid for itself over and over.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

KUKU.io

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$7*

* per 5 accounts and 500 posts

KUKU.io Editions & Modules

Edition
White label solutions$4001
  1. per 200+ user accounts
Additional Pricing Details

Tailwind

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Tailwind Editions & Modules

Additional Pricing Details

Rating Summary

Add comparison