What users are saying about
4 Ratings
3 Ratings
4 Ratings
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Score 9.1 out of 100
3 Ratings
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Score 9.8 out of 100

Likelihood to Recommend

Kwanzoo

Well Suited:
  • ABM Targeting
  • ABM Reach
  • Engagement with Targeted Accounts
  • Improved efficiency of retargeting spend
  • Full service is available if staff is limited
  • Reporting and Analytics
  • Connectivity to other engagement platforms
  • S3, Eloqua CDO or Salesforce feed for purposes of analysis or AI
Gregory Kotovos | TrustRadius Reviewer

RollWorks

You can take a look at this platform if you are looking to reach specific companies through advertising, generate sales and improve your marketing.
Stella Olsson | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Kwanzoo
9.1
RollWorks
Data Transfer
Kwanzoo
9.1
RollWorks
DSP integration
Kwanzoo
9.1
RollWorks

Ad Campaigns

Kwanzoo
9.1
RollWorks
Ad campaign creation
Kwanzoo
9.1
RollWorks
Ad deployment
Kwanzoo
9.1
RollWorks
Display advertising
Kwanzoo
9.1
RollWorks
Ad display and retargeting segmentation
Kwanzoo
9.1
RollWorks
Sequence targeting
Kwanzoo
9.1
RollWorks

Ad Reporting & Analytics

Kwanzoo
8.6
RollWorks
Ad dashboards
Kwanzoo
9.1
RollWorks
Ad performance reports
Kwanzoo
9.1
RollWorks
Ad conversion tracking
Kwanzoo
9.1
RollWorks
Ad attribution reporting
Kwanzoo
9.0
RollWorks
Cross-channel ad management
Kwanzoo
6.0
RollWorks
Ad forecasting and optimization
Kwanzoo
9.0
RollWorks

Pros

Kwanzoo

  • Helps to increase leads
  • Tracking engagement
  • Ad assistance
Anonymous | TrustRadius Reviewer

RollWorks

  • Reports & dashboards are very robust
  • Straightforward & easy to use interface
  • Responsive & flexible customer support
Megan Kratzman | TrustRadius Reviewer

Cons

Kwanzoo

  • The UI is not as intuitive as I would like.
  • I left before they rolled out the automated ABM targeting analysis but the data from the Beta was incredible.
Gregory Kotovos | TrustRadius Reviewer

RollWorks

  • It was a bit difficult to be able to implement it with other software, we were barely able to connect it to Salesforce.
  • They should be able to dig deeper into Salesforce reports within this platform.
Stella Olsson | TrustRadius Reviewer

Likelihood to Renew

Kwanzoo

Kwanzoo 9.1
Based on 1 answer
No longer at this company but will absolutely invest with Kwanzoo in my next roll.
Gregory Kotovos | TrustRadius Reviewer

RollWorks

No score
No answers yet
No answers on this topic

Usability

Kwanzoo

No score
No answers yet
No answers on this topic

RollWorks

RollWorks 10.0
Based on 1 answer
Its system is very modern and simple, thus being able to be understood by both clients, qualified personnel and also for new users.
Stella Olsson | TrustRadius Reviewer

Support Rating

Kwanzoo

No score
No answers yet
No answers on this topic

RollWorks

RollWorks 10.0
Based on 1 answer
The support has always been willing to help from the get-go, they also helped us understand the reports in a way that we can streamline our sales process. All the doubts that we have consulted with the support team have been resolved.
Stella Olsson | TrustRadius Reviewer

Alternatives Considered

Kwanzoo

Proprietary targeting pool, didn't have the breadth of reach at my target accounts outside of tech.Don't have the reporting detail to make adequate decisions on spend and creative
Gregory Kotovos | TrustRadius Reviewer

RollWorks

We've used Google Ads in the past for remarketing and still do, but the ability to target key accounts in RollWorks is unmatched.
Megan Kratzman | TrustRadius Reviewer

Return on Investment

Kwanzoo

  • Positively it improves communication between customers and sales reps
  • Tracks accounts to assure customers are not forgotten.
Anonymous | TrustRadius Reviewer

RollWorks

  • We're able to closely target key accounts, saving from wasted spend
  • RollWorks has been key for getting in front of key contacts
Megan Kratzman | TrustRadius Reviewer

Pricing Details

Kwanzoo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

RollWorks

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Kwanzoo
9.1
RollWorks
9.8

Likelihood to Renew

Kwanzoo
9.1
RollWorks

Usability

Kwanzoo
RollWorks
10.0

Support Rating

Kwanzoo
RollWorks
10.0

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