What users are saying about
4 Ratings
15 Ratings
4 Ratings
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Score 9.1 out of 100
15 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

Kwanzoo

Well Suited:
  • ABM Targeting
  • ABM Reach
  • Engagement with Targeted Accounts
  • Improved efficiency of retargeting spend
  • Full service is available if staff is limited
  • Reporting and Analytics
  • Connectivity to other engagement platforms
  • S3, Eloqua CDO or Salesforce feed for purposes of analysis or AI
Gregory Kotovos | TrustRadius Reviewer

Triblio

Triblio is well suited for ABM programs that are nascent or growing, and want to make some quick wins. I always caution people that are developing an ABM practice to not start with technology, but when you have the data and go-to-market strategy Triblio can produce some quick, visible wins.You should not invest in Triblio until you have a high level of data integrity in your CRM, a clear go-to-market strategy, and a defined list of target accounts selected to and agreed to be management. With those things done, Triblio will quickly enable you to ramp up targeted messaging to the account prospects that matter.
Eric Martin | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Kwanzoo
9.1
Triblio
Data Transfer
Kwanzoo
9.1
Triblio
DSP integration
Kwanzoo
9.1
Triblio

Ad Campaigns

Kwanzoo
9.1
Triblio
Ad campaign creation
Kwanzoo
9.1
Triblio
Ad deployment
Kwanzoo
9.1
Triblio
Display advertising
Kwanzoo
9.1
Triblio
Ad display and retargeting segmentation
Kwanzoo
9.1
Triblio
Sequence targeting
Kwanzoo
9.1
Triblio

Ad Reporting & Analytics

Kwanzoo
8.6
Triblio
Ad dashboards
Kwanzoo
9.1
Triblio
Ad performance reports
Kwanzoo
9.1
Triblio
Ad conversion tracking
Kwanzoo
9.1
Triblio
Ad attribution reporting
Kwanzoo
9.0
Triblio
Cross-channel ad management
Kwanzoo
6.0
Triblio
Ad forecasting and optimization
Kwanzoo
9.0
Triblio

Pros

Kwanzoo

  • Helps to increase leads
  • Tracking engagement
  • Ad assistance
Anonymous | TrustRadius Reviewer

Triblio

  • Integrates with Salesforce - as we take an ABM approach, leveraging the data in salesforce to target key accounts is key to success.
  • Provides many personalization options - Triblio makes it easy to personalize your webpage so that you can offer a tailored experience based upon what you know of key accounts
  • ABM Ads - it offers a platform to upload and deploy targeted ads to key accounts and buyers
Anonymous | TrustRadius Reviewer

Cons

Kwanzoo

  • The UI is not as intuitive as I would like.
  • I left before they rolled out the automated ABM targeting analysis but the data from the Beta was incredible.
Gregory Kotovos | TrustRadius Reviewer

Triblio

  • The platform is maturing. We've encountered a few small hiccups with the technology and there are certain features that are more than just nice-to-have, that are missing from the platform. That being said, the roadmap is robust and it seems to be evolving quickly with customer demands.
Scott Barker | TrustRadius Reviewer

Likelihood to Renew

Kwanzoo

Kwanzoo 9.1
Based on 1 answer
No longer at this company but will absolutely invest with Kwanzoo in my next roll.
Gregory Kotovos | TrustRadius Reviewer

Triblio

Triblio 8.2
Based on 1 answer
We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.
Erik Kielisch | TrustRadius Reviewer

Usability

Kwanzoo

No score
No answers yet
No answers on this topic

Triblio

Triblio 9.0
Based on 1 answer
We have a cheaper version of Triblio, so we don't have all the bells and whistles. But, this works great for us. It's easy to use and the platform only includes things that we use instead of a handful of features that just slow it down. It looks like a simple version of Google Ads
Anonymous | TrustRadius Reviewer

Support Rating

Kwanzoo

No score
No answers yet
No answers on this topic

Triblio

Triblio 8.3
Based on 4 answers
I have a scheduled check-in every week with an account rep. In the first several months of using Triblio, our meetings often ran the full 30 minutes. Now, they’re usually 5-10 minutes long because I’m more comfortable with the platform. If I ever have an issue or question outside of that weekly check-in, they usually respond with a resolution within 24 hours.
Erik Kielisch | TrustRadius Reviewer

Alternatives Considered

Kwanzoo

Proprietary targeting pool, didn't have the breadth of reach at my target accounts outside of tech.Don't have the reporting detail to make adequate decisions on spend and creative
Gregory Kotovos | TrustRadius Reviewer

Triblio

We were sold on Triblio for the web personalization elements on the home page but found that demand for them wasn't strong amongst the Sales Team. However, we found an upside in the content hubs. We are taking the content experience to the next level and looking to replace it with Uberflip. Triblio's were similar to what we get from Engagio, and they didn't match well, so we didn't use it.
Brad Zomick | TrustRadius Reviewer

Return on Investment

Kwanzoo

  • Positively it improves communication between customers and sales reps
  • Tracks accounts to assure customers are not forgotten.
Anonymous | TrustRadius Reviewer

Triblio

  • Positive impact on our current client accounts for ABM in retaining clients.
  • Extremely helpful with 1-1 ABM campaigns and increasing our conversion rates.
  • The website personalization has helped heavily promote key activities and assets that has driven a large amount of conversion rates leading to closed deals.
Tesia Ray | TrustRadius Reviewer

Screenshots

Kwanzoo

Triblio

Pricing Details

Kwanzoo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Triblio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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