What users are saying about
2 Ratings
2 Ratings
2 Ratings
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Score 9.7 out of 100
2 Ratings
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Score 6.8 out of 100

Likelihood to Recommend

Lasso CRM

Lasso is a simple and easy-to-use CRM, above and beyond the daily tasks that the sales team or sales assistant complete, it allows our accounting department to generate reports and prepare invoices accordingly for commissions generated based on sales of condos.
Nathalie Harput | TrustRadius Reviewer

TargetX

TargetX is very well suited for smaller colleges who do not have all of the resources to manage a pure Salesforce environment for their CRM. They provide great support and direction for different business use cases. They have a product that has been around longer than any other higher ed CRM solution out there in regards to Salesforce. It is likely less appropriate for a school that has a lot of resources and could handle using Salesforce and their HEDA approach to higher ed CRM solutions.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Lasso CRM
9.1
TargetX
Customer data management / contact management
Lasso CRM
8.6
TargetX
Workflow management
Lasso CRM
7.1
TargetX
Opportunity management
Lasso CRM
10.0
TargetX
Integration with email client (e.g., Outlook or Gmail)
Lasso CRM
10.0
TargetX
Interaction tracking
Lasso CRM
10.0
TargetX

Customer Service & Support

Lasso CRM
5.0
TargetX
Help desk management
Lasso CRM
5.0
TargetX

Marketing Automation

Lasso CRM
9.7
TargetX
Lead management
Lasso CRM
10.0
TargetX
Email marketing
Lasso CRM
9.4
TargetX

CRM Project Management

Lasso CRM
8.6
TargetX
Task management
Lasso CRM
8.6
TargetX
Reporting
Lasso CRM
8.6
TargetX

CRM Reporting & Analytics

Lasso CRM
6.9
TargetX
Pipeline visualization
Lasso CRM
8.0
TargetX
Customizable reports
Lasso CRM
5.8
TargetX

Customization

Lasso CRM
5.0
TargetX
Custom fields
Lasso CRM
5.0
TargetX
Custom objects
Lasso CRM
5.0
TargetX

Security

Lasso CRM
8.3
TargetX
Single sign-on capability
Lasso CRM
8.0
TargetX
Role-based user permissions
Lasso CRM
8.6
TargetX

Integrations with 3rd-party Software

Lasso CRM
8.0
TargetX
Marketing automation
Lasso CRM
8.0
TargetX

Platform

Lasso CRM
5.0
TargetX
Mobile access
Lasso CRM
5.0
TargetX

Pros

Lasso CRM

  • Easy capture of eleads from multiple sources. Lasso automatically captures potential buyers who submit for more information across multiple sources, including on social media, BDX, our website, and others.
  • Lasso helps keep everything organized, from dividing the sales efforts of multiple sales people across multiple neighborhoods, to allowing us to track which floorplans and lots our potential buyers are interested in.
  • Setting up a robust prospect nurturing plan is easy, allowing our sales team to effortlessly follow pre-determined templates for follow up.
Anonymous | TrustRadius Reviewer

TargetX

  • Addresses the higher education infrastructure to integrate Salesforce
  • Email marketing is done at huge cost savings over other marketing platforms in Salesforce
  • Helps facilitate events on an off-campus
  • Helps our admissions counselors keep up on tasks and contacts
Anonymous | TrustRadius Reviewer

Cons

Lasso CRM

  • Connection between inventory and sales modules.
  • Calculation of commissions of representatives using the tool (not outside realtors).
  • Price revisions.
Nathalie Harput | TrustRadius Reviewer

TargetX

  • When sending large volumes of email the campaigns can be slow to send
  • The events functions are not as robust as some of the competition
  • Their telemarketing component has not been updated in a while and leaves a bit for current call centers.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Lasso CRM

No answers on this topic

TargetX

We transitioned from Hobsons older CRM, Connect, as it was an aging CRM that was not going to be supported much longer. TargetX was right for us at the time as Salesforce did not have a pure data structure for higher education. TargetX provided all of the support and infrastructure to get a Salesforce CRM suited for higher ed. Hobsons Radius is their newer CRM but it is not based on Salesforce and thus is not the leading industry standard.
Anonymous | TrustRadius Reviewer

Return on Investment

Lasso CRM

  • Lasso has given us a cost-effective way to manage and nurture our clients, with extra homebuilding-related features to make our efforts more successful.
  • We have an easy way to track the client prospecting and nurturing efforts of sales staff, even those located across the country from the corporate office.
  • Lasso has lead to more effective sales efforts, as client nurturing processes are built right in to the platform for them to follow.
Anonymous | TrustRadius Reviewer

TargetX

  • We have saved a great deal of money on email campaigns with over half a million contacts
  • Managing of on-campus event registration has been very successful for us.
  • By creating a call center using their Telemarketing component we have been able to increase our enrollment for a number of programs
Anonymous | TrustRadius Reviewer

Pricing Details

Lasso CRM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

TargetX

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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