Agorapulse vs. Later Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Agorapulse
Score 7.5 out of 10
Mid-Size Companies (51-1,000 employees)
Agorapulse is a social media management tool that aims to help mid-sized businesses and agencies better manage their Facebook, Twitter, TikTok, Instagram, LinkedIn, and YouTube activity. This social media management tool allows users to post content, engage with their community, and download reports from a single dashboard that is designed to be intuitive. Conversations are captured with the inbox -- depending on the social network, it captures comments, mentions, direct/private…
$49
per user
Later Social
Score 8.4 out of 10
N/A
Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
Pricing
AgorapulseLater Social
Editions & Modules
Custom
$0
Standard
$49
per user
Professional
$79
per user
Advanced
$119
per user
Starter
$25
per month
Growth
$45
per month
Advanced
$80
per month
Offerings
Pricing Offerings
AgorapulseLater Social
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAll plans are free for 30 days. **Standard plan: 10 social profiles, per user pricing **Professional plan: 15 social profiles, per user pricing **Advanced plan: 20 social profiles, per user pricing33% discount available for annual subscription.
More Pricing Information
Community Pulse
AgorapulseLater Social
Considered Both Products
Agorapulse
Chose Agorapulse
They have pros and cons. It's generally better than Hootsuite but more expensive. We use Later too for social planning. Perhaps it'd be useful to better understand everything we can do in Agora.
Chose Agorapulse
Agorapulse has a better overall package. It offers conversation management, posting/scheduling, analyses for (almost) all platforms in one. Although not all features are there yet in my opinion and Agorapulse can still be improved, it is the most complete on the market at this …
Chose Agorapulse
Agorapulse comes at a reasonable cost, provides all the tools that I need, and it also has amazing customer service. Anytime I have had an issue or question, they respond immediately and help me solve my issue ASAP!
Chose Agorapulse
Agorapulse had the most responsive team, the most responsive tool and the best reporting functions I came across.
Chose Agorapulse
I tried Buffer, but the user interface was not at all optimal and fun. Which is not the case with AgoraPulse!
Chose Agorapulse
AgoraPulse offers me more options for different platforms. I do wish AgoraPulse had a way to view Instagram images better as Later does.
Chose Agorapulse
AgoraPulse is the absolute best out there with customer service. We were rewarded for reviews, and have been contacted about issues (that were later solved) instantaneously. Not to mention the easy to use app, packaged statistics, and comparison to competitors.
Chose Agorapulse
All three of the competitors I looked at offer MORE than just Facebook for about the same price. These are huge advantages for Social teams that are diversified. Also, the posting, scheduling features are much stronger with the other solutions. OfferPop has by far the best and …
Later Social

No answer on this topic

Top Pros
Top Cons
Features
AgorapulseLater Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Agorapulse
8.9
181 Ratings
15% above category average
Later Social
-
Ratings
Boolean keyword searches9.8151 Ratings00 Ratings
Filtering out noise/spam8.7153 Ratings00 Ratings
Broad channel coverage8.22 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Agorapulse
8.9
250 Ratings
12% above category average
Later Social
-
Ratings
Content planning and scheduling9.8247 Ratings00 Ratings
Audience targeting9.7160 Ratings00 Ratings
Content optimization7.31 Ratings00 Ratings
Workflow management8.9210 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Agorapulse
8.5
245 Ratings
5% above category average
Later Social
-
Ratings
Automated routing and prioritization7.842 Ratings00 Ratings
Customer interaction histories8.9222 Ratings00 Ratings
Bulk actions8.9203 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Agorapulse
7.5
142 Ratings
2% below category average
Later Social
-
Ratings
Lead generation7.2110 Ratings00 Ratings
Content marketing7.98 Ratings00 Ratings
Paid media management8.21 Ratings00 Ratings
Campaigns and promotions6.7119 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Agorapulse
9.1
255 Ratings
7% above category average
Later Social
-
Ratings
Twitter9.5228 Ratings00 Ratings
Facebook9.8255 Ratings00 Ratings
LinkedIn9.8104 Ratings00 Ratings
Google+7.85 Ratings00 Ratings
Instagram9.8241 Ratings00 Ratings
Pinterest9.11 Ratings00 Ratings
YouTube8.127 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Agorapulse
9.5
229 Ratings
19% above category average
Later Social
-
Ratings
Campaign success analytics9.8198 Ratings00 Ratings
Real-time tracking9.9195 Ratings00 Ratings
Competitor analysis8.8161 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Agorapulse
9.3
244 Ratings
13% above category average
Later Social
-
Ratings
Role-based user permissions & privileges9.8228 Ratings00 Ratings
Mobile access8.9215 Ratings00 Ratings
Best Alternatives
AgorapulseLater Social
Small Businesses
Publer
Publer
Score 9.8 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AgorapulseLater Social
Likelihood to Recommend
9.8
(342 ratings)
9.7
(15 ratings)
Likelihood to Renew
9.1
(87 ratings)
-
(0 ratings)
Usability
8.5
(66 ratings)
9.4
(3 ratings)
Availability
9.1
(3 ratings)
-
(0 ratings)
Performance
8.2
(2 ratings)
-
(0 ratings)
Support Rating
8.7
(69 ratings)
9.0
(9 ratings)
Online Training
9.1
(2 ratings)
-
(0 ratings)
Implementation Rating
8.3
(6 ratings)
-
(0 ratings)
Configurability
7.3
(2 ratings)
-
(0 ratings)
Product Scalability
4.6
(2 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
AgorapulseLater Social
Likelihood to Recommend
Agorapulse
Agorapulse has been a huge benefit to us as a business and is the most comprehensive platform we've used, having previously been with Hootsuite and ContentCal. It is likely to be better for companies that are managing multiple social profiles and want to consolidate these into one manageable platform. Given the amount of features it provides, it might not be suitable for individuals. The reporting is a fantastic part of the platform, which includes brand awareness for certain profiles, the best time to post for engagement, and details that all help with strategising. The inbuilt link shortening and tracking is useful, we've set this up and need to explore its capabilities further. Overall, we would recommend Agorapulse and it's a great asset to our business.
Read full review
Later
The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
Read full review
Pros
Agorapulse
  • Calendar sharing - great for internal and external approval
  • Community management - it means we can keep on top of engagement for all of our clients in one place
  • Report - it's really useful for us to be able to create such in depth reports that we can use internally but also share with clients so they can see the results of what we are doing
Read full review
Later
  • Later's easy upload feature (drag and drop) is incredibly helpful, especially for multiple images and videos.
  • The drag and drop option for scheduling content is easy, and images and videos load rather quickly depending on size.
  • Captions can be saved if there are posts or common phrases that repeated and shared out from the content.
Read full review
Cons
Agorapulse
  • Would love to have a draft feature. We often don't schedule things until the assets are ready, or use a placeholder image and swap them afterwards
  • Editing posts intended for multiple channels is not as easy as scheduling them in the first place. I would love to edit and have the same menu I do as when I'm scheduling where I have my base text and then the adjusted text for each social media. It's rare that something I've planned to be a similar post across channels, needs editing, but only for one of those channels. e.g. Correcting mistakes or changing strategies.
  • Currently, I export the analytics and put it in a Google Sheet where I have more control over the data, which I love. For me to use the Agora Reports system, I would need substantial features like comparing metrics in the same charts, using direct line charts instead of smoothed (smoothed charts look nice, but just obfuscate data), separating out paid growth, etc. It's probably too large an ask for what Agora is trying to provide, which is why the export tool is very useful.
  • While I'm talking about it, a slight bug with the export tool is that when you export two things in quick succession, it just sends a duplicate of the first report via email. I'll export a CSV of Global data and then a CSV of Content, and if I do it too quickly, it doubles up the Global data and I don't get the Content until I resend.
  • More specific filtering for listening. Sometimes someone has our brand in their name and we get ALL of their content. We have to add each user like this to the filter instead of being able to filter out usernames that contain it.
Read full review
Later
  • I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
  • I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
  • The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
Read full review
Likelihood to Renew
Agorapulse
The decision has been made. It's time to get to work--no steps back. I feel confident this product is well suited to help me make progress. I want to get down business and utilize the functionality of this product to meet my marketing goals. I feel very comfortable with the choice I have made.
Read full review
Later
No answers on this topic
Usability
Agorapulse
Any time I onboard a new team member, they are very quick to adapt to Agora's user interface and therefore require a very quick onboarding process from me, which is a massive plus. While I think having an all-in-one platform would be ideal, there is something to be said about only having a few bells and whistle so that my team can focus on what is most important to us and our clients, content
Read full review
Later
Later is extremely easy to use. I love the visual planner portion of the tool so I can see ahead of time what my images will look like next to and stacked amongst each other! The posts are so easy to set up, tag, and schedule. UX and UI are great!
Read full review
Reliability and Availability
Agorapulse
Agorapulse occasionally has outages or shuts down. It never interferes with my use of the application or any of my posts
Read full review
Later
No answers on this topic
Performance
Agorapulse
Agorapulse has generally had great performance. Occasionally I have issues with my videos being posted on Instagram. I still am not sure why. the format of the videos is the same as the videos that are going through.
Read full review
Later
No answers on this topic
Support Rating
Agorapulse
The support from Agorapulse is excellent. Any time we have made contact they have been quick to reply, and given added extra information to help. The initial sales experience was also good. Not pushy like a lot of other companies, more that they would like to help. And they certainly did for us at a difficult time which built a fantastic relationship with us from the very start. Communication is great too, with just the right amount of emails and updates. Overall we feel that they genuinely care about their clients and users.
Read full review
Later
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
Read full review
In-Person Training
Agorapulse
I did not train in person
Read full review
Later
No answers on this topic
Online Training
Agorapulse
The staff walked me through the whole platform and asked me if I had any questions. They were very helpful in answering any questions I had.
Read full review
Later
No answers on this topic
Implementation Rating
Agorapulse
Be sure of the game play mechanics you need to achieve your objectives, it will help significantly in setting up the game and creating the assets
Read full review
Later
No answers on this topic
Alternatives Considered
Agorapulse
Want to post the same content on different profiles? Don't duplicate your posts, you can just select what platform to post them onto! You can even change around the copy/hashtags/etc to optimize the posts for each platform.
Read full review
Later
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
Read full review
Scalability
Agorapulse
I'm not sure I understand what is meant by scalability.
Read full review
Later
No answers on this topic
Return on Investment
Agorapulse
  • It has saved our company a lot of time digging through all different social medias to be responsive to consumers
  • It has helped us be more responsive to prospects, so better lead generation
  • Agorapulse allows us to be in touch quicker with our prospects, meaning better lead to appointment generation as well.
Read full review
Later
  • Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
  • Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.
Read full review
ScreenShots

Agorapulse Screenshots

Screenshot of Through a bulk or one-by-one upload, queued content can be organized into categories that make sense for the business and content strategy. Download a CSV of the queued content to share with teammates or clients.Screenshot of Agorapulse's reports helps to discover trends in a company's social media performance and offers actionable tips to optimize its social presence.Screenshot of The tool's built-in CRM keeps track of fans and followers (and detractors).Screenshot of Agorapulse's reports helps to discover trends in a company's social media performance and offers actionable tips to optimize its social presence.Screenshot of A drag-and-drop calendar displays at glance published, scheduled, queued, and assigned content. Hovering on a date instantly creates content for that day.Screenshot of The Agorapulse  inbox captures incoming conversations for each social profile. Users can get CRM data on who is sending messages, and send them a saved reply or assign the conversation to a teammate.