What users are saying about
33 Ratings
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Score 8.6 out of 100
116 Ratings
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Score 7 out of 100

Likelihood to Recommend

Later

Later is great for not only small and large businesses, but also for influencers who want a curated feed that they can easily auto-publish. If you need to tag your Instagram photos on a consistent basis, that might be a struggle, but in general, for the minimal cost and features, Later is well worth the cost. Additionally, their technical support takes 24-28 hours to respond to via chat, but it's within the software so it's very simple.
Alexis Ramsey | TrustRadius Reviewer

Meltwater Media Intelligence Platform

Meltwater works if you need an easy way to find contact info for people of influence. That's where they excel. I would not get it if you are only working with the same individuals from the same places. Growing your network is where this tool really comes to benefit a PR professional.
Jake Neeley | TrustRadius Reviewer

Pros

Later

  • Later is great at Instagram marketing thought leadership. I love their newsletters they send out on Instagram marketing tips and new features to take advantage of.
  • I love the ability to manage my visual content in once place in later. I can connect to Drive or Dropbox to bulk upload my images and categorize them with tags.
  • I also love the ability to store captions so that I can have a repository of captions and just connect them to an image.
  • It's really easy to tag others in my posts.
Meredith Walter | TrustRadius Reviewer

Meltwater Media Intelligence Platform

  • Keyword Search - We are able to find who has recently written about a topic. This allows us to target those who have been recently interested in what we are writing about in our release. It is also a way for us to expand our contact list to reach people who may be writing outside of their normal beat/genre.
  • Search Function - We take advantage of several saved searches that track media mentions. This uses boolean logic to get us the exact results we are looking for. The search function is also great for searching for mentions of our competitors, narrowing our search to a specific product we may have done a campaign on or a more broad topic outside of our company alone.
  • Reporting - Meltwater allows us to set up our own customized reports that are emailed to us on a regular basis that we request.
  • Dashboard - Each user is able to set up a dashboard (homepage) for the platform with the reporting functions that are specific to what we are interested in or need to be aware of. This is a great day-to-day update of our media mentions.
Avery Harris | TrustRadius Reviewer

Cons

Later

  • Later doesn't allow you to tweet just a link (no photo attached), which can be a challenge at times when planning content.
  • It would be nice if Later could pull in posts that are shared natively. Sprout Social does this and it is very convenient.
  • As of right now, you can only sort by account (IG, TW, FB) to see your content. I would be nice if you could select multiple and see the content calendar as a whole across platforms.
Lauren Kelley | TrustRadius Reviewer

Meltwater Media Intelligence Platform

  • While the platform has seemingly unlimited options, it takes a while to learn. Our product support representative has been really helpful in web tutorials, and the Knowledge Base documents explain some things in detail, but it may be helpful for Meltwater to publish videos of them navigating the site.
  • Meltwater finds obscure placements, but it misses many on prominent web sites. In the last month, it's missed stories on Forbes, New York Times, Huffington Post and Bloomberg.
  • Meltwater can improve its updating of media contacts. I think they do this annually, but I average six or seven dead email addresses for every 25 reporters whenever I build a distribution list.
David Miller | TrustRadius Reviewer

Likelihood to Renew

Later

No score
No answers yet
No answers on this topic

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 10.0
Based on 6 answers
Meltwater's platform consistently out-performs others we trial when it comes to monitoring. Their customer support is unrivaled, and I've never seen anything like it from such a large company. Meltwater is on top of emerging trends and needs of PR practitioners both in terms of actually practicing PR *and* in terms of helping us show ROI to clients.
Anonymous | TrustRadius Reviewer

Usability

Later

Later 9.4
Based on 3 answers
Later is extremely easy to use. I love the visual planner portion of the tool so I can see ahead of time what my images will look like next to and stacked amongst each other! The posts are so easy to set up, tag, and schedule. UX and UI are great!
Meredith Walter | TrustRadius Reviewer

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 2.3
Based on 3 answers
Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
Chris Vanasdalan | TrustRadius Reviewer

Support Rating

Later

Later 8.6
Based on 10 answers
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
Ayo Bamgbose, Assoc CIPD, MSc | TrustRadius Reviewer

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 5.3
Based on 10 answers
After we purchased the tool, our team was given a login and a training site, and then we were left to "dig in" for ourselves. After struggling with getting the tool implemented, I asked for a call and did get some assistance, but could use many more calls to learn the platform. There are lots of on-demand training, but with such a robust tool, it would be nice for some 1-1 training, especially for the price paid.I will say that when reaching out to their customer support team, they are extremely quick to respond or assist as they can.
Jenna Walker | TrustRadius Reviewer

In-Person Training

Later

No score
No answers yet
No answers on this topic

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 8.0
Based on 1 answer
Again, really in-depth and helpful for a program that is really easy to use.
Carolyn Smith | TrustRadius Reviewer

Online Training

Later

No score
No answers yet
No answers on this topic

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 8.0
Based on 1 answer
Walked step by step through program. Very informative on a program that doesn't require much training.
Carolyn Smith | TrustRadius Reviewer

Implementation Rating

Later

No score
No answers yet
No answers on this topic

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 6.1
Based on 2 answers
You are only allowed 15 users, so make sure you've identified who will have access to use the tool.
Chris Vanasdalan | TrustRadius Reviewer

Alternatives Considered

Later

We evaluated multiple social media scheduling programs and ultimately selected a service apart from Later, but with the addition of their new tools, we are looking to potentially go back. Later was always one of our frontrunners, and with its new improvements, we will likely be switching as we move into the new year. Later by far offers the most options and tools, including the ability to schedule Instagram stories in advance.
Anonymous | TrustRadius Reviewer

Meltwater Media Intelligence Platform

Meltwater is definitely a more versatile tool than Cision. Cision's main purpose is to search for media contacts and create media lists, which it does a really good job of. I'm very comfortable with Cision which is why I use it even though Meltwater has this feature in addition to the media tracking that it is known for. But Cision is very one-sided whereas you can do a lot more things with Meltwater.
Anonymous | TrustRadius Reviewer

Return on Investment

Later

  • It's hard to tell an overall ROI, but I feel it has been positive for the most part.
  • There are times that I have to reauthorize Facebook - sometimes I don't see or don't receive this alert in a timely manner so some posts go unposted that are scheduled.
  • Using the link in the bio feature better - so far I haven't had any results as I did with other products.
  • I wish there was auto-fill for website links used more than once.
  • I wish Instagram would allow users to be found when tagging.
  • The tagging function isn't intuitive, I wish I had gotten a tutorial on using it.
Josephine Stafford | TrustRadius Reviewer

Meltwater Media Intelligence Platform

  • I've yet to really see a way to measure ROI by using Meltwater.
  • We have a goal number of positive mentions by percentage that our organization strives to reach. Meltwater keeps excellent track of this.
  • I like what Meltwater does for us, but I don't see extreme positives or negatives in terms of business objectives. It is simply good for what I need it to do.
Lance Cranmer | TrustRadius Reviewer

Pricing Details

Later

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Meltwater Media Intelligence Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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