Likelihood to Recommend
The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
Read full review
makes it easy to target Facebook ad audiences with additional options and guidelines. Neontools is useful for determining the reach and traffic of our online ads. Neontools is excellent for building UTM URLs that will allow us to properly monitor our users. Neontools is useful for creating QR codes and linking them to neon.ly URLs to track scans Read full review Pros Later's easy upload feature (drag and drop) is incredibly helpful, especially for multiple images and videos. The drag and drop option for scheduling content is easy, and images and videos load rather quickly depending on size. Captions can be saved if there are posts or common phrases that repeated and shared out from the content. Read full review Neontools stands out for displaying all our relationships and social accounts on a single page. Neontools is great to use for Instagram bios and other social media profiles. We can use Neontools to change our URLs and use custom domains instead of domain names. Read full review Cons I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent. I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless. The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business. Read full review It would be wonderful if Neontools showed a more modern user interface to the eye; the current one still seems a bit opaque. Read full review Usability
Later is extremely easy to use. I love the visual planner portion of the tool so I can see ahead of time what my images will look like next to and stacked amongst each other! The posts are so easy to set up, tag, and schedule. UX and UI are great!
Read full review Support Rating
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category.
I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement. Read full review Alternatives Considered
I went with Later for the lower cost subscription. The
copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by
. Later has been working great for what I need it to do to support my small event promotion business.
Read full review
virtuoso; Provides excellent customer support in any kind of emergency, is a great tool as a URL shortener, hashtag analyzer, and for social IG audits. Read full review Return on Investment Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness. Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers. Read full review Neontools is a fantastic tool for evaluating the engagement and reach of our advertising budget. Neontools is great for uncovering hidden interests to effectively target our audience through Facebook Ads, as well as a UTM generator for designing our own campaigns. The use of Neontools for the analysis and aggregation of commercial accounts in social networks leads to the construction of our own samples. Read full review ScreenShots