Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
NewzSocial
Score 6.0 out of 10
N/A
Newzsocial is an enterprise-level social media marketing platform.
The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
If you're operating a social media campaign across several platforms (Facebook, Twitter, LinkedIn, etc) This can really help, because it streamlines everything. Everybody is on the same page, and it tailors your organization to each user, so it's pretty easy to navigate once you have your footing. Really helps our social media manager out.
It's super clean and easy to use. From a client perspective, they like it because they can create their own news topics and share it with their internal audiences
The newest update lets you look at channels from other countries to see what current trends are globally
With the latest release, you can also post to LinkedIn and to groups on LinkedIn and Facebook – which makes it super easy for sharing content.
I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
It's a saturated market – there's a lot of programs like these, so while it's fun and easy to use, there's a lot of other apps like this. They'll need to innovate if they really want to stand out
Their website isn't exactly trustworthy – this is a weird complaint, but the site loads strange and doesn't look...legitimate, I guess. It's a hard sell with some people.
Loading is sometimes an issue – sometimes it's slower than others.
Later is extremely easy to use. I love the visual planner portion of the tool so I can see ahead of time what my images will look like next to and stacked amongst each other! The posts are so easy to set up, tag, and schedule. UX and UI are great!
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.
