Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
Oracle API Manager
Score 8.0 out of 10
N/A
Oracle's API Manager is the company's offering for API lifecycle management.
The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
Oracle API Manager is well suited in a business or company that make use of Apis to facilitate access of backend services and data sources by the staff or customers or both. It is also imported in situations where all actions in a system need to be attributed to specific users.
I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
Absence of Role-Based Access. A finer grain control on what type of users can call certain API Endpoints is needed.
Performance with third-party databases isn't as fast as using Oracle Database.
Long learning curve. Although Oracle API Manager provides performance and a vast deal of features, a certain level of expertise is required to effectively make use of them.
Later is extremely easy to use. I love the visual planner portion of the tool so I can see ahead of time what my images will look like next to and stacked amongst each other! The posts are so easy to set up, tag, and schedule. UX and UI are great!
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
Oracle API Manager is much easier to learn and understand then IBM Data Power Gateway and IBM API Connect. We selected Oracle API Manager in our company because to have a good intuitive interface with drag and drop features and because beginners and easily get up to speed to use this tool.
Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.
Oracle API Manager supports both REST & SOAP API's.
Secure and attributable connection to back-end services and data sources. In addition to creating API's for querying data, you can also create API endpoints that can manipulate the data in the back-end databases.
Although Oracle API Manager provides performance and a vast deal of features, to start with it is really important you train your people working on development, deployment and administrators to effectively use Oracle API Manager.
