Likelihood to Recommend
The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
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PosterMyWall makes my job as a marketing director easier. It is great for creating social media graphics on the fly, for last-minute invitation requests, posters, flyers, and social media short videos. The background remover is amazing and super easy to use. It takes less than 30 seconds to remove a photo background vs other software that can take half an hour.
Read full review Pros Later's easy upload feature (drag and drop) is incredibly helpful, especially for multiple images and videos. The drag and drop option for scheduling content is easy, and images and videos load rather quickly depending on size. Captions can be saved if there are posts or common phrases that repeated and shared out from the content. Read full review It allows me to modify just about everything on a template. It provides thousands of designs choices. It gives me the option to save and continue at a later time. It stores all my designs for future reference. Read full review Cons I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent. I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless. The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business. Read full review Would like to see a broader font library The ability to group content boxes more easily An emoji library would be helpful Read full review Likelihood to Renew
It’s a brilliant program.
Read full review Usability
Later is extremely easy to use. I love the visual planner portion of the tool so I can see ahead of time what my images will look like next to and stacked amongst each other! The posts are so easy to set up, tag, and schedule. UX and UI are great!
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Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category.
I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement. Read full review Alternatives Considered
I went with Later for the lower cost subscription. The
copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by
. Later has been working great for what I need it to do to support my small event promotion business.
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The system makes it easy to sample without having to pay any subscription fees, I've used the system for quite some time before I could pay for the services (I love the fact that it doesn't limit you for as long as you go by) also the interface makes it so easy to use
Read full review Return on Investment Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness. Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers. Read full review Through the creation of flyers, it allows customers to be more informed. Flyers are usually straight to the point which and grabs customers attention. Read full review ScreenShots