Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
If you have a lot of clients whom have a strong social media presence, then RebelMouse would be a good option for you. It helps streamline all of your social media posts, so that everyone can be on the same page. Pretty cool stuff. It's even good for your own company (we played with it for a while). I would highly recommend anybody looking to create consistency in their social media campaigns to use RebelMouse
RebelMouse is actually open to almost any concept of building your layout. They offer a number of templates as well as the ability to use your own custom layout. Since I'm picky with that kind of stuff, that really appeals to me.
Hosting is super simple. Like, it's as simple as signing up and creating as many sites as you would like with unlimited bandwidth and either a custom URL – which is something I really appreciate.
The platform was built for marketing, It takes all these different approaches of reaching people and makes them easier to use simultaneously all in one feed. Super cool stuff.
I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
Initially setting up automation is confusing, and not easily explained through their site – especially if you want to streamline everything in your feed. In a nutshell they need to walk you through some things when you're starting up, and they just don't do that.
There's a lack of intuitive design that can also be confusing to people just starting out. Took me a while to shift through some tabs before I found my footing in the program – and i'm fairly tech savvy!
The company's website isn't exactly intuitive, and can turn away customers. Some people in my work have even visited the site and walked away from it actually confused as to what the service provides. Poor user interface on that part.
Later is extremely easy to use. I love the visual planner portion of the tool so I can see ahead of time what my images will look like next to and stacked amongst each other! The posts are so easy to set up, tag, and schedule. UX and UI are great!
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
There's really not a program like RebelMouse, at least not in my experience. This program has helped us immensely with our social media presence (as I've been praising in this review). I would highly recommend it. If there's a better program out there, I have yet to hear about it
Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.
