Later vs. Tailwind

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Later
Score 8.3 out of 10
N/A
Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$18
per month per user
Tailwind
Score 9.2 out of 10
N/A
Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.
$14.99
per month
Pricing
LaterTailwind
Editions & Modules
Starter
$18
per month per user
Growth
$40
per month per user
Advanced
$80
per month per user
Pinterest Plus
$14.99
per month
Instagram Plus
$14.99
per month
Tailwind Create
$119.88
billed annually
SmartLoop
$119.88
billed annually
Tailwind Communities
$119.88
billed annually
Offerings
Pricing Offerings
LaterTailwind
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual subscription.
More Pricing Information
Community Pulse
LaterTailwind
Considered Both Products
Later
Chose Later
I've also used Planoly, which is what I switched from. Later by far is easier to use and manage and view. I like all the upgrade options and I like the blog posts to help navigate using the interface and also using Instagram. If I saw more results on Instagram I'd be all in, …
Tailwind

No answer on this topic

Top Pros
Top Cons
Features
LaterTailwind
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Later
-
Ratings
Tailwind
9.2
4 Ratings
17% above category average
Boolean keyword searches00 Ratings9.52 Ratings
Filtering out noise/spam00 Ratings8.93 Ratings
Sentiment analysis00 Ratings8.94 Ratings
Broad channel coverage00 Ratings9.44 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Later
-
Ratings
Tailwind
8.6
10 Ratings
8% above category average
Content planning and scheduling00 Ratings8.010 Ratings
Audience targeting00 Ratings9.77 Ratings
Content optimization00 Ratings7.110 Ratings
Workflow management00 Ratings9.58 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Later
-
Ratings
Tailwind
9.6
8 Ratings
16% above category average
Automated routing and prioritization00 Ratings10.06 Ratings
Customer interaction histories00 Ratings9.43 Ratings
Bulk actions00 Ratings9.56 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Later
-
Ratings
Tailwind
9.9
6 Ratings
25% above category average
Lead generation00 Ratings9.76 Ratings
Content marketing00 Ratings9.96 Ratings
Paid media management00 Ratings10.05 Ratings
Campaigns and promotions00 Ratings10.05 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Later
-
Ratings
Tailwind
8.5
10 Ratings
0% above category average
Instagram00 Ratings8.06 Ratings
Pinterest00 Ratings9.010 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Later
-
Ratings
Tailwind
9.8
8 Ratings
20% above category average
Campaign success analytics00 Ratings10.07 Ratings
Real-time tracking00 Ratings9.87 Ratings
Competitor analysis00 Ratings9.76 Ratings
Account management
Comparison of Account management features of Product A and Product B
Later
-
Ratings
Tailwind
7.5
7 Ratings
8% below category average
Role-based user permissions & privileges00 Ratings10.06 Ratings
Mobile access00 Ratings5.17 Ratings
Best Alternatives
LaterTailwind
Small Businesses
Growave
Growave
Score 8.7 out of 10
Conte.ai
Conte.ai
Score 2.3 out of 10
Medium-sized Companies
monday marketer
monday marketer
Score 8.9 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.1 out of 10
Enterprises
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.7 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LaterTailwind
Likelihood to Recommend
9.5
(15 ratings)
10.0
(10 ratings)
Usability
9.4
(3 ratings)
10.0
(1 ratings)
Support Rating
9.0
(9 ratings)
10.0
(1 ratings)
User Testimonials
LaterTailwind
Likelihood to Recommend
Later
The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
Read full review
Tailwind
Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.
Read full review
Pros
Later
  • Later's easy upload feature (drag and drop) is incredibly helpful, especially for multiple images and videos.
  • The drag and drop option for scheduling content is easy, and images and videos load rather quickly depending on size.
  • Captions can be saved if there are posts or common phrases that repeated and shared out from the content.
Read full review
Tailwind
  • Scheduling Pins on more than one Board across a time frame.
  • Scheduling Instagram posts at recommended times.
  • Using Smart Bio for links from Instagram directly to our website.
Read full review
Cons
Later
  • I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
  • I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
  • The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
Read full review
Tailwind
  • I can not wait for the day that Tailwind has a functionality for Twitter and Facebook, this would be my number one item for improvement.
Read full review
Usability
Later
Later is extremely easy to use. I love the visual planner portion of the tool so I can see ahead of time what my images will look like next to and stacked amongst each other! The posts are so easy to set up, tag, and schedule. UX and UI are great!
Read full review
Tailwind
I have found Tailwind to be very helpful in generating our overall social media goals consistently. We are thrilled with the way we are able to easily post and pin as well as look into the insights for more in-depth knowledge. It is an easy-to-use addition to our social media.
Read full review
Support Rating
Later
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
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Tailwind
I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
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Alternatives Considered
Later
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
Read full review
Tailwind
At this time our marketing team does have and uses both Hootsuite and Tailwinds, but for Pinterest and blog management/analytics, Tailwind is superior. We chose tailwinds based on the excellent reviews and also the need we had to manage our creative outlets better.
Read full review
Return on Investment
Later
  • Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
  • Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.
Read full review
Tailwind
  • Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
  • We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
  • Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
Read full review
ScreenShots