What users are saying about
33 Ratings
20 Ratings
33 Ratings
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Score 8.6 out of 100
20 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Later

Later is great for not only small and large businesses, but also for influencers who want a curated feed that they can easily auto-publish. If you need to tag your Instagram photos on a consistent basis, that might be a struggle, but in general, for the minimal cost and features, Later is well worth the cost. Additionally, their technical support takes 24-28 hours to respond to via chat, but it's within the software so it's very simple.
Alexis Ramsey | TrustRadius Reviewer

Tailwind

Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Later
Tailwind
8.7
Boolean keyword searches
Later
Tailwind
9.5
Filtering out noise/spam
Later
Tailwind
8.0
Sentiment analysis
Later
Tailwind
8.2
Broad channel coverage
Later
Tailwind
8.9

Publishing

Later
Tailwind
9.4
Content planning and scheduling
Later
Tailwind
9.9
Audience targeting
Later
Tailwind
9.1
Content optimization
Later
Tailwind
9.4
Workflow management
Later
Tailwind
9.2

Engagement

Later
Tailwind
9.3
Automated routing and prioritization
Later
Tailwind
9.7
Customer interaction histories
Later
Tailwind
9.3
Bulk actions
Later
Tailwind
8.7

Marketing

Later
Tailwind
9.7
Lead generation
Later
Tailwind
9.6
Content marketing
Later
Tailwind
9.6
Paid media management
Later
Tailwind
9.7
Campaigns and promotions
Later
Tailwind
9.7

Channel coverage/integration

Later
Tailwind
8.5
Instagram
Later
Tailwind
7.1
Pinterest
Later
Tailwind
9.8

Reporting/analytics

Later
Tailwind
9.4
Campaign success analytics
Later
Tailwind
9.9
Real-time tracking
Later
Tailwind
9.4
Competitor analysis
Later
Tailwind
8.9

Account management

Later
Tailwind
9.7
Role-based user permissions & privileges
Later
Tailwind
9.9
Mobile access
Later
Tailwind
9.4

Pros

Later

  • Later is great at Instagram marketing thought leadership. I love their newsletters they send out on Instagram marketing tips and new features to take advantage of.
  • I love the ability to manage my visual content in once place in later. I can connect to Drive or Dropbox to bulk upload my images and categorize them with tags.
  • I also love the ability to store captions so that I can have a repository of captions and just connect them to an image.
  • It's really easy to tag others in my posts.
Meredith Walter | TrustRadius Reviewer

Tailwind

  • The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
  • The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
  • Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.
Xavier Knight | TrustRadius Reviewer

Cons

Later

  • Later doesn't allow you to tweet just a link (no photo attached), which can be a challenge at times when planning content.
  • It would be nice if Later could pull in posts that are shared natively. Sprout Social does this and it is very convenient.
  • As of right now, you can only sort by account (IG, TW, FB) to see your content. I would be nice if you could select multiple and see the content calendar as a whole across platforms.
Lauren Kelley | TrustRadius Reviewer

Tailwind

  • The main menu could be a little more basic, then offering options to navigate away from the main screen. I feel the main screen jumps right into the product, which can be a bit overwhelming.
  • The community features are nice, but it does take a bit of time to build your tribe. Perhaps there could be an algorithm that creates a tribe you can look through based on your content.
Kate Knight | TrustRadius Reviewer

Usability

Later

Later 9.4
Based on 3 answers
Later is extremely easy to use. I love the visual planner portion of the tool so I can see ahead of time what my images will look like next to and stacked amongst each other! The posts are so easy to set up, tag, and schedule. UX and UI are great!
Meredith Walter | TrustRadius Reviewer

Tailwind

No score
No answers yet
No answers on this topic

Support Rating

Later

Later 8.6
Based on 10 answers
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
Ayo Bamgbose, Assoc CIPD, MSc | TrustRadius Reviewer

Tailwind

No score
No answers yet
No answers on this topic

Alternatives Considered

Later

We evaluated multiple social media scheduling programs and ultimately selected a service apart from Later, but with the addition of their new tools, we are looking to potentially go back. Later was always one of our frontrunners, and with its new improvements, we will likely be switching as we move into the new year. Later by far offers the most options and tools, including the ability to schedule Instagram stories in advance.
Anonymous | TrustRadius Reviewer

Tailwind

At this time our marketing team does have and uses both Hootsuite and Tailwinds, but for Pinterest and blog management/analytics, Tailwind is superior. We chose tailwinds based on the excellent reviews and also the need we had to manage our creative outlets better.
Joanna Knight | TrustRadius Reviewer

Return on Investment

Later

  • It's hard to tell an overall ROI, but I feel it has been positive for the most part.
  • There are times that I have to reauthorize Facebook - sometimes I don't see or don't receive this alert in a timely manner so some posts go unposted that are scheduled.
  • Using the link in the bio feature better - so far I haven't had any results as I did with other products.
  • I wish there was auto-fill for website links used more than once.
  • I wish Instagram would allow users to be found when tagging.
  • The tagging function isn't intuitive, I wish I had gotten a tutorial on using it.
Josephine Stafford | TrustRadius Reviewer

Tailwind

  • Tailwind has saved us tons of time. We can plan out an entire month of posting in just a few hours.
  • Growing our Pinterest views and followers was one of our goals. Since using Tailwind, our monthly views on Pinterest have grown over 2.8 million on a steady/regular basis and we've gained over 1500 new followers.
  • Our content has had more engagement and we've had more clicks FROM Pinterest and Instagram to our website since using Tailwind. This has resulted in more sales... and therefore more revenue. Tailwind has paid for itself over and over.
Anonymous | TrustRadius Reviewer

Pricing Details

Later

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Tailwind

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

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