What users are saying about
75 Ratings
28 Ratings
75 Ratings
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Score 8 out of 100
28 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100

Feature Set Ratings

    Listening/monitoring

    Later

    Feature Set Not Supported
    N/A
    9.2

    Tailwind

    92%
    Tailwind ranks higher in 4/4 features

    Boolean keyword searches

    N/A
    0 Ratings
    9.5
    95%
    2 Ratings

    Filtering out noise/spam

    N/A
    0 Ratings
    8.9
    89%
    3 Ratings

    Sentiment analysis

    N/A
    0 Ratings
    8.9
    89%
    4 Ratings

    Broad channel coverage

    N/A
    0 Ratings
    9.4
    94%
    4 Ratings

    Publishing

    Later

    Feature Set Not Supported
    N/A
    8.6

    Tailwind

    86%
    Tailwind ranks higher in 4/4 features

    Content planning and scheduling

    N/A
    0 Ratings
    8.2
    82%
    10 Ratings

    Audience targeting

    N/A
    0 Ratings
    9.7
    97%
    7 Ratings

    Content optimization

    N/A
    0 Ratings
    7.2
    72%
    10 Ratings

    Workflow management

    N/A
    0 Ratings
    9.5
    95%
    8 Ratings

    Engagement

    Later

    Feature Set Not Supported
    N/A
    9.6

    Tailwind

    96%
    Tailwind ranks higher in 3/3 features

    Automated routing and prioritization

    N/A
    0 Ratings
    10.0
    100%
    6 Ratings

    Customer interaction histories

    N/A
    0 Ratings
    9.4
    94%
    3 Ratings

    Bulk actions

    N/A
    0 Ratings
    9.5
    95%
    6 Ratings

    Marketing

    Later

    Feature Set Not Supported
    N/A
    9.9

    Tailwind

    99%
    Tailwind ranks higher in 4/4 features

    Lead generation

    N/A
    0 Ratings
    9.7
    97%
    6 Ratings

    Content marketing

    N/A
    0 Ratings
    9.9
    99%
    6 Ratings

    Paid media management

    N/A
    0 Ratings
    10.0
    100%
    5 Ratings

    Campaigns and promotions

    N/A
    0 Ratings
    10.0
    100%
    5 Ratings

    Channel coverage/integration

    Later

    Feature Set Not Supported
    N/A
    8.5

    Tailwind

    85%
    Tailwind ranks higher in 2/2 features

    Instagram

    N/A
    0 Ratings
    8.0
    80%
    6 Ratings

    Pinterest

    N/A
    0 Ratings
    9.1
    91%
    10 Ratings

    Reporting/analytics

    Later

    Feature Set Not Supported
    N/A
    9.8

    Tailwind

    98%
    Tailwind ranks higher in 3/3 features

    Campaign success analytics

    N/A
    0 Ratings
    10.0
    100%
    7 Ratings

    Real-time tracking

    N/A
    0 Ratings
    9.8
    98%
    7 Ratings

    Competitor analysis

    N/A
    0 Ratings
    9.7
    97%
    6 Ratings

    Account management

    Later

    Feature Set Not Supported
    N/A
    7.7

    Tailwind

    77%
    Tailwind ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    10.0
    100%
    6 Ratings

    Mobile access

    N/A
    0 Ratings
    5.3
    53%
    7 Ratings

    Attribute Ratings

    • Tailwind is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

    Likelihood to Recommend

    8.0

    Later

    80%
    13 Ratings
    9.9

    Tailwind

    99%
    10 Ratings

    Usability

    9.4

    Later

    94%
    3 Ratings
    10.0

    Tailwind

    100%
    1 Rating

    Support Rating

    8.9

    Later

    89%
    17 Ratings
    10.0

    Tailwind

    100%
    1 Rating

    Likelihood to Recommend

    Later

    The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
    Sebastian Correa Marsico | TrustRadius Reviewer

    Tailwind

    Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.
    Anonymous | TrustRadius Reviewer

    Pros

    Later

    • Later's easy upload feature (drag and drop) is incredibly helpful, especially for multiple images and videos.
    • The drag and drop option for scheduling content is easy, and images and videos load rather quickly depending on size.
    • Captions can be saved if there are posts or common phrases that repeated and shared out from the content.
    Alexis Ramsey | TrustRadius Reviewer

    Tailwind

    • Scheduling Pins on more than one Board across a time frame.
    • Scheduling Instagram posts at recommended times.
    • Using Smart Bio for links from Instagram directly to our website.
    Anonymous | TrustRadius Reviewer

    Cons

    Later

    • I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
    • I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
    • The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
    Meredith Walter | TrustRadius Reviewer

    Tailwind

    • I can not wait for the day that Tailwind has a functionality for Twitter and Facebook, this would be my number one item for improvement.
    Xavier Knight | TrustRadius Reviewer

    Pricing Details

    Later

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $0 per month

    Later Editions & Modules

    Edition
    Free$0.001
    Starter$15.002
    Growth$25.002
    Advanced$40.002
    1. per month
    2. per user/per month
    Additional Pricing Details
    Price increases are users and social sets are added.

    Tailwind

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $1,499 per month

    Tailwind Editions & Modules

    Edition
    Pinterest Plus14.991
    Instagram Plus14.991
    Tailwind Create119.882
    SmartLoop119.882
    Tailwind Communities119.882
    1. per month
    2. billed annually
    Additional Pricing Details

    Usability

    Later

    Later 9.4
    Based on 3 answers
    Later is extremely easy to use. I love the visual planner portion of the tool so I can see ahead of time what my images will look like next to and stacked amongst each other! The posts are so easy to set up, tag, and schedule. UX and UI are great!
    Meredith Walter | TrustRadius Reviewer

    Tailwind

    Tailwind 10.0
    Based on 1 answer
    I have found Tailwind to be very helpful in generating our overall social media goals consistently. We are thrilled with the way we are able to easily post and pin as well as look into the insights for more in-depth knowledge. It is an easy-to-use addition to our social media.
    Anonymous | TrustRadius Reviewer

    Support Rating

    Later

    Later 8.9
    Based on 17 answers
    Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
    Ayo Bamgbose, Assoc CIPD, MSc | TrustRadius Reviewer

    Tailwind

    Tailwind 10.0
    Based on 1 answer
    I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
    Anonymous | TrustRadius Reviewer

    Alternatives Considered

    Later

    Sprout Social is a great tool, however, the price for a smaller company like ours was prohibitive. Later doesn't have LinkedIn support the way Sprout Social does, however Later does have unique product offerings for Instagram that ultimately set them apart for our team. We've had no posting errors or issues with Later's reliability like we have experienced in the past with Sprout.
    Lauren Kelley | TrustRadius Reviewer

    Tailwind

    At this time our marketing team does have and uses both Hootsuite and Tailwinds, but for Pinterest and blog management/analytics, Tailwind is superior. We chose tailwinds based on the excellent reviews and also the need we had to manage our creative outlets better.
    Joanna Knight | TrustRadius Reviewer

    Return on Investment

    Later

    • Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
    • Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.
    Anonymous | TrustRadius Reviewer

    Tailwind

    • Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
    • We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
    • Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
    Kate Knight | TrustRadius Reviewer

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