75 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 75 reviews and ratings
28 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.1 out of 100
Based on 28 reviews and ratings
Feature Set Ratings
Listening/monitoring
Later
Feature Set Not Supported
N/A

9.2
Tailwind
92%
Tailwind ranks higher in 4/4 features
Tailwind ranks higher in 4/4 features
Boolean keyword searches
N/A
0 Ratings

9.5
95%
2 Ratings
Filtering out noise/spam
N/A
0 Ratings

8.9
89%
3 Ratings
Sentiment analysis
N/A
0 Ratings

8.9
89%
4 Ratings
Broad channel coverage
N/A
0 Ratings

9.4
94%
4 Ratings
Publishing
Later
Feature Set Not Supported
N/A

8.6
Tailwind
86%
Tailwind ranks higher in 4/4 features
Tailwind ranks higher in 4/4 features
Content planning and scheduling
N/A
0 Ratings

8.2
82%
10 Ratings
Audience targeting
N/A
0 Ratings

9.7
97%
7 Ratings
Content optimization
N/A
0 Ratings

7.2
72%
10 Ratings
Workflow management
N/A
0 Ratings

9.5
95%
8 Ratings
Engagement
Later
Feature Set Not Supported
N/A

9.6
Tailwind
96%
Tailwind ranks higher in 3/3 features
Tailwind ranks higher in 3/3 features
Automated routing and prioritization
N/A
0 Ratings

10.0
100%
6 Ratings
Customer interaction histories
N/A
0 Ratings

9.4
94%
3 Ratings
Bulk actions
N/A
0 Ratings

9.5
95%
6 Ratings
Marketing
Later
Feature Set Not Supported
N/A

9.9
Tailwind
99%
Tailwind ranks higher in 4/4 features
Tailwind ranks higher in 4/4 features
Lead generation
N/A
0 Ratings

9.7
97%
6 Ratings
Content marketing
N/A
0 Ratings

9.9
99%
6 Ratings
Paid media management
N/A
0 Ratings

10.0
100%
5 Ratings
Campaigns and promotions
N/A
0 Ratings

10.0
100%
5 Ratings
Channel coverage/integration
Later
Feature Set Not Supported
N/A

8.5
Tailwind
85%
Tailwind ranks higher in 2/2 features
Tailwind ranks higher in 2/2 features
N/A
0 Ratings

8.0
80%
6 Ratings
N/A
0 Ratings

9.1
91%
10 Ratings
Reporting/analytics
Later
Feature Set Not Supported
N/A

9.8
Tailwind
98%
Tailwind ranks higher in 3/3 features
Tailwind ranks higher in 3/3 features
Campaign success analytics
N/A
0 Ratings

10.0
100%
7 Ratings
Real-time tracking
N/A
0 Ratings

9.8
98%
7 Ratings
Competitor analysis
N/A
0 Ratings

9.7
97%
6 Ratings
Account management
Later
Feature Set Not Supported
N/A

7.7
Tailwind
77%
Tailwind ranks higher in 2/2 features
Tailwind ranks higher in 2/2 features
Role-based user permissions & privileges
N/A
0 Ratings

10.0
100%
6 Ratings
Mobile access
N/A
0 Ratings

5.3
53%
7 Ratings
Attribute Ratings
- Tailwind is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating
Likelihood to Recommend
8.0
Later
80%
13 Ratings

9.9
Tailwind
99%
10 Ratings
Usability
9.4
Later
94%
3 Ratings

10.0
Tailwind
100%
1 Rating
Support Rating
8.9
Later
89%
17 Ratings

10.0
Tailwind
100%
1 Rating
Likelihood to Recommend
Later
The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
Digital Content Lead
Tavano TeamInformation Technology & Services, 11-50 employees
Tailwind
Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.

Verified User
Administrator in Other
Education Management Company, 11-50 employeesPros
Later
- Later's easy upload feature (drag and drop) is incredibly helpful, especially for multiple images and videos.
- The drag and drop option for scheduling content is easy, and images and videos load rather quickly depending on size.
- Captions can be saved if there are posts or common phrases that repeated and shared out from the content.
Senior Marketing Account Supervisor, Digital Strategy
Fors Marsh GroupResearch, 51-200 employees
Tailwind
- Scheduling Pins on more than one Board across a time frame.
- Scheduling Instagram posts at recommended times.
- Using Smart Bio for links from Instagram directly to our website.

Verified User
Director in Marketing
Non-profit Organization Management Company, 1-10 employeesCons
Later
- I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
- I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
- The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
Marketing Manager
Meredith Walter FitnessHealth, Wellness and Fitness, 1-10 employees
Tailwind
- I can not wait for the day that Tailwind has a functionality for Twitter and Facebook, this would be my number one item for improvement.
Behavior Health Technician Supervisor
George Junior RepublicMental Health Care, 201-500 employees
Pricing Details
Later
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$0 per month
Later Editions & Modules
Edition
Free | $0.001 |
---|---|
Starter | $15.002 |
Growth | $25.002 |
Advanced | $40.002 |
- per month
- per user/per month
Additional Pricing Details
Price increases are users and social sets are added.Tailwind
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$1,499 per month
Tailwind Editions & Modules
Edition
Pinterest Plus | 14.991 |
---|---|
Instagram Plus | 14.991 |
Tailwind Create | 119.882 |
SmartLoop | 119.882 |
Tailwind Communities | 119.882 |
- per month
- billed annually
Additional Pricing Details
—Usability
Later
Later 9.4
Based on 3 answers
Later is extremely easy to use. I love the visual planner portion of the tool so I can see ahead of time what my images will look like next to and stacked amongst each other! The posts are so easy to set up, tag, and schedule. UX and UI are great!
Marketing Manager
Meredith Walter FitnessHealth, Wellness and Fitness, 1-10 employees
Tailwind
Tailwind 10.0
Based on 1 answer
I have found Tailwind to be very helpful in generating our overall social media goals consistently. We are thrilled with the way we are able to easily post and pin as well as look into the insights for more in-depth knowledge. It is an easy-to-use addition to our social media.

Verified User
Director in Marketing
Non-profit Organization Management Company, 1-10 employeesSupport Rating
Later
Later 8.9
Based on 17 answers
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
Social Media & Digital Marketing Educator
Social Media Design SchoolE-Learning, 1-10 employees
Tailwind
Tailwind 10.0
Based on 1 answer
I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.

Verified User
Director in Marketing
Non-profit Organization Management Company, 1-10 employeesAlternatives Considered
Later
Sprout Social is a great tool, however, the price for a smaller company like ours was prohibitive. Later doesn't have LinkedIn support the way Sprout Social does, however Later does have unique product offerings for Instagram that ultimately set them apart for our team. We've had no posting errors or issues with Later's reliability like we have experienced in the past with Sprout.
Director of Content
Platypus LabsMarketing and Advertising, 1001-5000 employees
Tailwind
At this time our marketing team does have and uses both Hootsuite and Tailwinds, but for Pinterest and blog management/analytics, Tailwind is superior. We chose tailwinds based on the excellent reviews and also the need we had to manage our creative outlets better.
Recruiter
Girls Scouts Western PennsylvaniaProgram Development, 1001-5000 employees
Return on Investment
Later
- Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
- Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.

Verified User
Employee in Marketing
Higher Education Company, 51-200 employeesTailwind
- Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
- We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
- Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
Virtual Assistant
Health and WillnessHealth, Wellness and Fitness, 1-10 employees