Later vs Tailwind

• Later is great at Instagram marketing thought leadership. I love their newsletters they send out on Instagram marketing tips and new features to take advantage of.
• I love the ability to manage my visual content in once place in later. I can connect to Drive or Dropbox to bulk upload my images and categorize them with tags.
• I also love the ability to store captions so that I can have a repository of captions and just connect them to an image.
• It's really easy to tag others in my posts.

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• The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
• The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
• Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.

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• Later doesn't allow you to tweet just a link (no photo attached), which can be a challenge at times when planning content.
• It would be nice if Later could pull in posts that are shared natively. Sprout Social does this and it is very convenient.
• As of right now, you can only sort by account (IG, TW, FB) to see your content. I would be nice if you could select multiple and see the content calendar as a whole across platforms.

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• The main menu could be a little more basic, then offering options to navigate away from the main screen. I feel the main screen jumps right into the product, which can be a bit overwhelming.
• The community features are nice, but it does take a bit of time to build your tribe. Perhaps there could be an algorithm that creates a tribe you can look through based on your content.

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• It's hard to tell an overall ROI, but I feel it has been positive for the most part.
• There are times that I have to reauthorize Facebook - sometimes I don't see or don't receive this alert in a timely manner so some posts go unposted that are scheduled.
• Using the link in the bio feature better - so far I haven't had any results as I did with other products.
• I wish there was auto-fill for website links used more than once.
• I wish Instagram would allow users to be found when tagging.
• The tagging function isn't intuitive, I wish I had gotten a tutorial on using it.

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• Tailwind has saved us tons of time. We can plan out an entire month of posting in just a few hours.
• Growing our Pinterest views and followers was one of our goals. Since using Tailwind, our monthly views on Pinterest have grown over 2.8 million on a steady/regular basis and we've gained over 1500 new followers.
• Our content has had more engagement and we've had more clicks FROM Pinterest and Instagram to our website since using Tailwind. This has resulted in more sales... and therefore more revenue. Tailwind has paid for itself over and over.

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