Lead Forensics vs. Adobe Marketo Engage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lead Forensics
Score 9.1 out of 10
N/A
UK company Lead Forensics offers their eponymous platform for lead generation and web analytics.N/A
Adobe Marketo Engage
Score 8.1 out of 10
N/A
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.N/A
Pricing
Lead ForensicsAdobe Marketo Engage
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Lead ForensicsAdobe Marketo Engage
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Lead ForensicsAdobe Marketo Engage
Considered Both Products
Lead Forensics
Chose Lead Forensics
I was not in charge of vetting vendors, I started using the software after it was already purchased.
Adobe Marketo Engage
Chose Adobe Marketo Engage
Better in terms of lead nurturing, but not as good as Lead Forensics in terms of lead generation.
Chose Adobe Marketo Engage
Marketo is a platform where everything comes together. It is the centralized marketing hub that your digital marketing team needs.
It is lead generation, lead management, content marketing, sales follow-up, and much more. Additionally, if the feature is not native to Marketo …
Top Pros
Top Cons
Features
Lead ForensicsAdobe Marketo Engage
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Lead Forensics
7.9
22 Ratings
2% below category average
Adobe Marketo Engage
-
Ratings
Lead Conversion Tracking7.717 Ratings00 Ratings
Bounce Rate Measurement7.415 Ratings00 Ratings
Device and Browser Reporting8.116 Ratings00 Ratings
Pageview Tracking8.421 Ratings00 Ratings
Event Tracking7.514 Ratings00 Ratings
Reporting in real-time8.118 Ratings00 Ratings
Referral Source Tracking8.217 Ratings00 Ratings
Customizable Dashboards7.920 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Lead Forensics
-
Ratings
Adobe Marketo Engage
7.7
993 Ratings
1% above category average
WYSIWYG email editor00 Ratings7.6902 Ratings
Dynamic content00 Ratings7.0878 Ratings
Ability to test dynamic content00 Ratings7.1857 Ratings
Landing pages00 Ratings7.6920 Ratings
A/B testing00 Ratings8.0905 Ratings
Mobile optimization00 Ratings7.7877 Ratings
Email deliverability reporting00 Ratings7.4961 Ratings
List management00 Ratings8.4958 Ratings
Triggered drip sequences00 Ratings8.5868 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Lead Forensics
-
Ratings
Adobe Marketo Engage
7.9
961 Ratings
1% above category average
Lead nurturing automation00 Ratings8.5936 Ratings
Lead scoring and grading00 Ratings8.3911 Ratings
Data quality management00 Ratings7.4909 Ratings
Automated sales alerts and tasks00 Ratings7.5863 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Lead Forensics
-
Ratings
Adobe Marketo Engage
7.5
889 Ratings
0% above category average
Calendaring00 Ratings7.3719 Ratings
Event/webinar marketing00 Ratings7.8850 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Lead Forensics
-
Ratings
Adobe Marketo Engage
7.4
556 Ratings
2% below category average
Social sharing and campaigns00 Ratings7.6547 Ratings
Social profile integration00 Ratings7.2375 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Lead Forensics
-
Ratings
Adobe Marketo Engage
7.6
962 Ratings
4% above category average
Dashboards00 Ratings7.6904 Ratings
Standard reports00 Ratings7.7942 Ratings
Custom reports00 Ratings7.4897 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Lead Forensics
-
Ratings
Adobe Marketo Engage
8.0
953 Ratings
7% above category average
API00 Ratings8.3821 Ratings
Role-based workflow & approvals00 Ratings7.8698 Ratings
Customizability00 Ratings7.8844 Ratings
Integration with Salesforce.com00 Ratings9.1822 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.7283 Ratings
Integration with SugarCRM00 Ratings7.5185 Ratings
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User Ratings
Lead ForensicsAdobe Marketo Engage
Likelihood to Recommend
9.5
(41 ratings)
8.1
(1145 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(146 ratings)
Usability
9.2
(23 ratings)
8.0
(98 ratings)
Availability
-
(0 ratings)
9.0
(25 ratings)
Performance
-
(0 ratings)
9.0
(30 ratings)
Support Rating
8.1
(3 ratings)
8.6
(89 ratings)
In-Person Training
-
(0 ratings)
10.0
(12 ratings)
Online Training
-
(0 ratings)
6.7
(29 ratings)
Implementation Rating
-
(0 ratings)
10.0
(37 ratings)
Configurability
-
(0 ratings)
6.0
(6 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
7.9
(4 ratings)
Ease of integration
-
(0 ratings)
1.1
(9 ratings)
Product Scalability
-
(0 ratings)
7.0
(10 ratings)
Professional Services
-
(0 ratings)
9.4
(3 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(7 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(6 ratings)
User Testimonials
Lead ForensicsAdobe Marketo Engage
Likelihood to Recommend
Lead Forensics
If you want to understand if the things you're doing in the market place are improving your audience reach, then Lead Forensics is a great tool. It's all very well to network, email, win awards and so on, but you will want to address any inconsistency in how effective outreach activities are. Lead Forensics is great for this.
Read full review
Adobe
I would definitely recommend Adobe Marketo Engage to other large or medium organisations such as ourselves, who have a number of users from different offices around the globe. It is well suited to those who have large email marketing contact databases and need to do sophisticated segmentation. It has a lot of functionality for integration with Salesforce and lead scoring models.
Read full review
Pros
Lead Forensics
  • The information is detailed & you get a lot of it
  • Tagging of people on the site, makes it easy to search and report
  • Pages viewed- this helps you see where they spend the most time and gives you a reason to follow up
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Adobe
  • Adobe Marketo Engage is a great platform for custom email design. The user interface is simple and easy to navigate.
  • With Campaign Optimization, Adobe Marketo Engage allows for real-time adjustments, ensuring my campaigns remain relevant and effective.
  • With Advanced Analytics, Adobe Marketo Engage provides robust marketing data analysis, helping us better understand our campaigns' effectiveness.
Read full review
Cons
Lead Forensics
  • The menu could be improved, maybe by giving the chance of a "basic" and an "expert" menu.
  • The instructions are good and exhaustive but they might be improved.
  • The most difficult part of Lead Forensics is how some colleagues will use it and - should they not understand - they won't. There should be a way to interest even the less technological colleagues that this tool is for their best.
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Adobe
  • Marketo's email editor is basic in comparison to other cheaper alternatives out there.
  • Marketo doesn't work as well in B2C scenarios as it does in B2B. One of the painpoints of this is it's difficult to showcase a selection of product recommendations based on purchase behaviour without a very time consuming workaround. It's manageable if you're only selling a handful of products, but it's inefficient when dealing with a large catalogue.
  • Marketo's form and landing page builder are also behind the times. Perhaps not as bad as the Salesforce Marketing Cloud platform, but for an enterprise company the product should be much better.
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Likelihood to Renew
Lead Forensics
No answers on this topic
Adobe
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
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Usability
Lead Forensics
Lead Forensics is really easy to use. [...], our account manager, also has a hands on approach to ensure we are getting the best out of it. We have regular meetings at no extra costs where he will give us tips and help if we need it. The default interface however is very simple and is customisable which means it can be made even more simple!
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Adobe
In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.
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Reliability and Availability
Lead Forensics
No answers on this topic
Adobe
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
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Performance
Lead Forensics
No answers on this topic
Adobe
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
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Support Rating
Lead Forensics
[Their] support is great, [whether] you call or send in an email. They are always friendly and willing to help. Anytime I can’t figure something out and need to reach out, I always get a response back quick[ly] - and they will always offer to go in and make the change, but I like when they show me so I can do it next time.
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Adobe
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
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In-Person Training
Lead Forensics
No answers on this topic
Adobe
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
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Online Training
Lead Forensics
No answers on this topic
Adobe
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
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Implementation Rating
Lead Forensics
No answers on this topic
Adobe
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities. 2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools 3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses). 4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
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Alternatives Considered
Lead Forensics
Lead Forensics is the best as far as I can tell, but choices that are a fraction of the cost come pretty close. Some places like ThomasNet even throw this functionality in for free now. I guess it's a question of if you view this type of intelligence as a luxury or essential.
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Adobe
Marketo helps us to show our customers we understand them by delivering personalized content, delivered at the right time, every time. Also gives the sales and marketing teams the ability to create more coordinated journeys. From emails to landing pages, Marketo Engage uses in-depth, real-time behavioural and demographic data, and AI to personalize users experience, even for the anonymous visitors.
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Contract Terms and Pricing Model
Lead Forensics
No answers on this topic
Adobe
The total cost is a little bit higher than we expected.
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Scalability
Lead Forensics
No answers on this topic
Adobe
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
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Return on Investment
Lead Forensics
  • POSITIVE: Lead Forensics is an integral part of our digital Go-To-Market strategy
  • POSITIVE: In my experience, a very reliable source of website data (better than any analytics platform you may have)
  • NEGATIVE: US-based traffic still not being identified at a person-level.
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Adobe
  • Generated a 35% higher return on investment (ROI) in demand generation in the company.
  • The focus on the accounts that presented a greater sales potential, allowed us to prioritize and reduce costs by 20 Million USD.
  • Being personal and optimized. reduced efforts towards a more personalized customer experience, in working hours by almost 100 h.
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ScreenShots

Lead Forensics Screenshots

Screenshot of Lead Forensics' insight with regard to who is visiting a website, where they have come from, how visits trend over time, what they have looked at on the site, as well as detailed firmographics about each and every business visitor identified. This is presented at a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.Screenshot of a view of which businesses are visiting a website, in real-time. Users can categorize visitors according to their stage in the sales pipeline and create actions based upon each visitor profile to commence further engagement, understand what each visit is interested in by reviewing the time they have spent on each page, and use this information to start valuable conversations, and review the contact information to commence pro-active engagement to give each customer and prospect an exceptional first impression.Screenshot of marketing campaign analytics that help locate which are driving high value opportunities to a website. Users can track changes over time to understand the success of specific campaigns and monitor the performance of social media, PPC, SEO and any other referring source, to optimize campaigns and invest marketing budget where campaigns are driving maximum engagement and return.Screenshot of detailed firmographics relating to each visiting business, used to qualify and score a visitor, according to their 'fit' for a business. This helps users to understand the size and scope of each visitor, identify where they are located and get their contact information. Automated lead scoring against any specific criteria can be used to focus on the highest priority opportunities, in order to acquire new business, expand existing customer revenues and deliver excellent levels of customer service.

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of an example workflow, built using drag-and-dropScreenshot of where lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - these display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noise