Lead Forensics vs. ZoomInfo Sales

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lead Forensics
Score 3.8 out of 10
N/A
UK company Lead Forensics offers their eponymous platform for lead generation and web analytics.N/A
ZoomInfo Sales
Score 8.0 out of 10
N/A
ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
Pricing
Lead ForensicsZoomInfo Sales
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Lead ForensicsZoomInfo Sales
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Lead ForensicsZoomInfo Sales
Considered Both Products
Lead Forensics
Chose Lead Forensics
LF consistently identifies more companies than any tool we have used. We run comparisons about twice a year just to see if there is a better tool, haven't found one in 7 years.
Chose Lead Forensics
Lead Forensics offers more detailed insights to the customers or potential customers. It also notifies me of website traffic; we don't have another tool that is better then Lead Forensics. I do like Zoom--it has a lot more contact info and allows you to filter the results to …
Chose Lead Forensics
Lead Forensics is a leader on its side, but the other platforms can do more tracking and give you more details about the visits and can target to an exact person. They are all great tools and each one has its [own] special ability to help you close more deals.
ZoomInfo Sales
Chose ZoomInfo Sales
We were using Lead Forensics but the contact information that we were getting were mostly incorrect. We can now reach more people with clearer information
Chose ZoomInfo Sales
We live in the IT/Telephony space and 6Sense seems to be a bit stronger in their grasp of the Tech stack target companies are using, although their contact data seems a bit less accurate. Lead Forensics has always been a solid "C" to me, not really bad, not really good. …
Chose ZoomInfo Sales
Lusha is very convenient and easy to use, however it lacks some of the platform capabilities of ZoomInfo. It also does not yet have a working Salesforce integration.

D & B Hoovers provides a greater depth and range of firmographics than ZoomInfo but is more expensive and more …
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Lead ForensicsZoomInfo Sales
Prospecting
Comparison of Prospecting features of Product A and Product B
Lead Forensics
-
Ratings
ZoomInfo Sales
7.6
655 Ratings
0% above category average
Advanced search00 Ratings7.7648 Ratings
Identification of new leads00 Ratings7.7610 Ratings
List quality00 Ratings6.9636 Ratings
List upload/download00 Ratings7.8599 Ratings
Ideal customer targeting00 Ratings7.4603 Ratings
Load time/data access00 Ratings7.9626 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Lead Forensics
-
Ratings
ZoomInfo Sales
7.5
649 Ratings
0% below category average
Contact information00 Ratings7.2648 Ratings
Company information00 Ratings7.6644 Ratings
Industry information00 Ratings7.7619 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Lead Forensics
-
Ratings
ZoomInfo Sales
7.4
635 Ratings
0% above category average
Lead qualification process00 Ratings8.052 Ratings
Smart lists and recommendations00 Ratings7.452 Ratings
Salesforce integration00 Ratings8.1431 Ratings
Company/business profiles00 Ratings7.6603 Ratings
Alerts and reminders00 Ratings7.2405 Ratings
Data hygiene00 Ratings6.4573 Ratings
Automatic data refresh00 Ratings6.7492 Ratings
Tags00 Ratings7.2429 Ratings
Filters and segmentation00 Ratings7.7582 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Lead Forensics
-
Ratings
ZoomInfo Sales
6.2
208 Ratings
20% below category average
Sales email templates00 Ratings6.4205 Ratings
Append emails to records00 Ratings5.925 Ratings
Best Alternatives
Lead ForensicsZoomInfo Sales
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.7 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.6 out of 10
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Lead ForensicsZoomInfo Sales
Likelihood to Recommend
1.2
(19 ratings)
8.0
(676 ratings)
Likelihood to Renew
-
(0 ratings)
7.5
(16 ratings)
Usability
9.0
(1 ratings)
8.6
(4 ratings)
Support Rating
8.1
(3 ratings)
8.0
(3 ratings)
Ease of integration
-
(0 ratings)
6.3
(44 ratings)
User Testimonials
Lead ForensicsZoomInfo Sales
Likelihood to Recommend
Lead Forensics
It is a costly solution but well worth the money because of the details and information. We used others in the past but switched because it links with WIX. Sometimes I feel as if it is not capturing all our web traffic simply because it doesn't even track when our business is using it. It is good for some leads but I think there can be more it is missing.
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ZoomInfo
ZoomInfo is well-suited for sales and marketing teams. The sales team can use it for research and prospecting, while marketing can use it for nurturing new prospects or previously prospected ones.Overall, ZoomInfo is a tool tailor-crafted for business and sales development teams. It helps them approach new prospects every day, even when contact numbers are not readily available.
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Pros
Lead Forensics
  • It gives you valid leads that have been on your website looking for your products
  • The information is always accurate and detailed about their visit
  • It notifies you when the customer is looking for help or products, so you know when to reach out to them
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ZoomInfo
  • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
  • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
  • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
  • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
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Cons
Lead Forensics
  • I wish the process could be a little more automated somehow. Right now it is more manual, at least in our process, to aggregate the accounts and segment accordingly.
  • It seems more geared towards sales, rather than marketing. We are struggling a little to use this at scale, but it could be where we are in maturity of using the product.
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ZoomInfo
  • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
  • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
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Likelihood to Renew
Lead Forensics
No answers on this topic
ZoomInfo
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
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Usability
Lead Forensics
The tool takes a bit to learn and you go through an onboarding to get a better understanding. Once you go through that, the tool is very user friendly and a piece of cake to use - anyone can go through it, no IT skills need to run and manage their platform.
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ZoomInfo
ZoomInfo is my go to service. This connected with Linkedin Recruiter has been an amazing tool to use in gaining some very useful and strong connections
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Support Rating
Lead Forensics
While we have not had a lot of issues, the Lead Forensics team has been helpful in addressing them. The software is fairly intuitive, and issues rarely arise. This could also be from a lack of use on our part, but we have not had a great deal of interaction with the customer support team.
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ZoomInfo
I would give it a higher rating but they keep changing our account managers.
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Alternatives Considered
Lead Forensics
Lead Forensics is the best as far as I can tell, but choices that are a fraction of the cost come pretty close. Some places like ThomasNet even throw this functionality in for free now. I guess it's a question of if you view this type of intelligence as a luxury or essential.
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ZoomInfo
The size of data base, the bounce rate and accuracy. The extra features that you can have and the customer service. Whenever I have a question or help with something, my account manager is always available to help. And most importantly, the difference was the price. Although Zoominfo is not cheapest, it is the best value for your money.
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Return on Investment
Lead Forensics
  • In the end, we canceled our subscription, however, we had a couple solid leads from our use. We reached out to those clients. We didn't generate actual business, but at least we're on their radar.
  • In general, we have a better understanding of the marketing capabilities Lead Forensics can offer us. They provided us all of the tools we'd need to be able to recommend it to our clients.
  • We were able to see the effects of our marketing and learn from their successes of different tactics.
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ZoomInfo
  • Negative - In my experience, exports error but credits deduct. Trying to get these credits back, good luck getting a customer service rep to assist.
  • Negative - In my experience, information provided for 0-5 employee companies inaccurate
  • Negative - In my opinion, due to not being able to get the information and not honoring their guarantee, no revenue goals were met.
  • Negative - I feel, for this size prospect, there is no time savings. You will still need to manually research the company on other sites or by cold calling to get the missing information.
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ScreenShots

Lead Forensics Screenshots

Screenshot of Lead Forensics provides detailed insight with regard to who is visiting your website, where they have come from, how your visits trend over time, what they have looked at on your site, as well as providing detailed firmographics about each and every business visitor identified - all in real-time. At a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.Screenshot of Get a detailed view of precisely which businesses are visiting your website in real-time. Categorize visitors according to their stage in your sales pipeline and create actions based upon each visitor profile to commence further engagement. Understand what each visit is interested in by reviewing the time they have spent on each page, and use this information to start valuable conversations. Lastly, review the contact information, and commence pro-active engagement to give each customer and prospect an exceptional first impression.Screenshot of Understand which of your marketing campaigns and tactics are driving high value opportunities to your website. Track changes over time to understand the success of specific campaigns and monitor the performance of social media, PPC, SEO and any other referring source, enabling you to optimize campaigns and invest marketing budget where you are driving maximum engagement and return.Screenshot of Detailed firmographics relating to each visiting business, enable you to qualify and score a visitor, according to their 'fit' for your business. Understand the size and scope of each visitor, identify where they are located and get their contact information. Leverage automated lead scoring against your specific criteria in order to focus on the highest priority opportunities, in order to acquire new business, expand existing customer revenues and deliver excellent levels of customer service.