What users are saying about
5 Ratings
5 Ratings
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Score 9.5 out of 100
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.3 out of 100

Likelihood to Recommend

Lead Liaison LMA

I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM.For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
James Summers | TrustRadius Reviewer

MediaRadar

It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Lead Liaison LMA
5.7
MediaRadar
WYSIWYG email editor
Lead Liaison LMA
1.0
MediaRadar
Dynamic content
Lead Liaison LMA
9.1
MediaRadar
Ability to test dynamic content
Lead Liaison LMA
9.1
MediaRadar
Landing pages
Lead Liaison LMA
1.0
MediaRadar
A/B testing
Lead Liaison LMA
8.8
MediaRadar
Mobile optimization
Lead Liaison LMA
9.1
MediaRadar
Email deliverability reporting
Lead Liaison LMA
1.8
MediaRadar
List management
Lead Liaison LMA
2.7
MediaRadar
Triggered drip sequences
Lead Liaison LMA
8.6
MediaRadar

Lead Management

Lead Liaison LMA
4.6
MediaRadar
Lead nurturing
Lead Liaison LMA
1.9
MediaRadar
Lead scoring and grading
Lead Liaison LMA
3.7
MediaRadar
Data quality management
Lead Liaison LMA
9.1
MediaRadar
Automated sales alerts and tasks
Lead Liaison LMA
3.6
MediaRadar

Campaign Management

Lead Liaison LMA
8.7
MediaRadar
Calendaring
Lead Liaison LMA
8.6
MediaRadar
Event/webinar marketing
Lead Liaison LMA
8.8
MediaRadar

Social Media Marketing

Lead Liaison LMA
8.8
MediaRadar
Social sharing and campaigns
Lead Liaison LMA
8.8
MediaRadar
Social profile integration
Lead Liaison LMA
8.8
MediaRadar

Reporting & Analytics

Lead Liaison LMA
1.2
MediaRadar
Dashboards
Lead Liaison LMA
1.8
MediaRadar
Standard reports
Lead Liaison LMA
1.0
MediaRadar
Custom reports
Lead Liaison LMA
1.0
MediaRadar

Platform & Infrastructure

Lead Liaison LMA
6.3
MediaRadar
API
Lead Liaison LMA
1.0
MediaRadar
Role-based workflow & approvals
Lead Liaison LMA
8.8
MediaRadar
Customizability
Lead Liaison LMA
1.0
MediaRadar
Integration with Salesforce.com
Lead Liaison LMA
9.1
MediaRadar
Integration with Microsoft Dynamics CRM
Lead Liaison LMA
9.1
MediaRadar
Integration with SugarCRM
Lead Liaison LMA
9.1
MediaRadar

Prospecting

Lead Liaison LMA
MediaRadar
8.8
Advanced search
Lead Liaison LMA
MediaRadar
8.1
Identification of new leads
Lead Liaison LMA
MediaRadar
8.1
List quality
Lead Liaison LMA
MediaRadar
9.0
List upload/download
Lead Liaison LMA
MediaRadar
9.3
Ideal customer targeting
Lead Liaison LMA
MediaRadar
9.0
Load time/data access
Lead Liaison LMA
MediaRadar
9.4

Sales Intelligence Data Standards

Lead Liaison LMA
MediaRadar
8.6
Contact information
Lead Liaison LMA
MediaRadar
8.7
Company information
Lead Liaison LMA
MediaRadar
8.5
Industry information
Lead Liaison LMA
MediaRadar
8.8

Data Augmentation & Lead Qualification

Lead Liaison LMA
MediaRadar
7.3
Lead qualification process
Lead Liaison LMA
MediaRadar
9.0
Smart lists and recommendations
Lead Liaison LMA
MediaRadar
7.4
Salesforce integration
Lead Liaison LMA
MediaRadar
7.0
Company/business profiles
Lead Liaison LMA
MediaRadar
7.1
Alerts and reminders
Lead Liaison LMA
MediaRadar
7.4
Data hygiene
Lead Liaison LMA
MediaRadar
5.9
Automatic data refresh
Lead Liaison LMA
MediaRadar
7.4
Tags
Lead Liaison LMA
MediaRadar
6.9
Filters and segmentation
Lead Liaison LMA
MediaRadar
7.7

Sales Intelligence Email Features

Lead Liaison LMA
MediaRadar
8.0
Sales email templates
Lead Liaison LMA
MediaRadar
8.0
Append emails to records
Lead Liaison LMA
MediaRadar
8.0

Pros

Lead Liaison LMA

  • The form customization is perfect. Very easy to use.
  • The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
  • The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
Linda Stacy | TrustRadius Reviewer

MediaRadar

  • Very simple to use.
  • Lots of data on media agencies and media spend.
  • Very good customer service.
David Willette | TrustRadius Reviewer

Cons

Lead Liaison LMA

  • Would be nice for a note section in the contacts OR a complete CRM within
  • Honestly, at this point I could not make any "worthy" suggestions I am happy thus far!
Cindy K. Brown | TrustRadius Reviewer

MediaRadar

  • Could be more user-friendly
  • Could be less costly
Cassidy Ebert | TrustRadius Reviewer

Likelihood to Renew

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
Troy Rockman | TrustRadius Reviewer

MediaRadar

No score
No answers yet
No answers on this topic

Usability

Lead Liaison LMA

Lead Liaison LMA 8.2
Based on 1 answer
One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
Troy Rockman | TrustRadius Reviewer

MediaRadar

No score
No answers yet
No answers on this topic

Support Rating

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
Troy Rockman | TrustRadius Reviewer

MediaRadar

No score
No answers yet
No answers on this topic

Implementation Rating

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
Troy Rockman | TrustRadius Reviewer

MediaRadar

No score
No answers yet
No answers on this topic

Alternatives Considered

Lead Liaison LMA

We were poached from a competitor where we were getting 2600% ROI. This was a bad business decision on our part. Lead Liaison promised the same level of visitor identification with many more extra features but it never stacked up. After 12 months we actually did not see a return on investment greater than the original investment. Conversely the competitor has seen a 1700% ROI just in month 1 upon returning to them. So having using Lead Forensics before and after using Lead Liaison it's clear what the variable is.
James Summers | TrustRadius Reviewer

MediaRadar

The two products are fairly similar, and I use both to supplement one another. Personally, Winmo is more useful to me as a tool to view industry trends, brand changes, etc. I do also use Winmo for contacts, however Media Radar is what I find most effective when doing brand outreach. They have the most contacts in terms of volume and tend to be very accurate.
Anonymous | TrustRadius Reviewer

Return on Investment

Lead Liaison LMA

  • Ability to create custom forms per campaign.
Linda Stacy | TrustRadius Reviewer

MediaRadar

  • It has allowed us to create compelling pitches that result in business for our company.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Lead Liaison LMA

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$499*

* Depends on package

Lead Liaison LMA Editions & Modules

Edition
Visitor Tracking$2501
Sales and Marketing Automation$5002
  1. Page Views per Month
  2. # of Licensed Contacts
Additional Pricing Details

MediaRadar

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

MediaRadar Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Lead Liaison LMA
1.0
MediaRadar
9.3

Likelihood to Renew

Lead Liaison LMA
9.1
MediaRadar

Usability

Lead Liaison LMA
8.2
MediaRadar

Support Rating

Lead Liaison LMA
9.1
MediaRadar

Implementation Rating

Lead Liaison LMA
9.1
MediaRadar

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