What users are saying about
8 Ratings
5 Ratings
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Score 9.4 out of 100
8 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

Lead Liaison LMA

I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM.For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
James Summers | TrustRadius Reviewer

Omnisend

It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
Lisa Korston | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Lead Liaison LMA
5.7
Omnisend
8.5
WYSIWYG email editor
Lead Liaison LMA
1.0
Omnisend
6.1
Dynamic content
Lead Liaison LMA
9.1
Omnisend
8.0
Ability to test dynamic content
Lead Liaison LMA
9.1
Omnisend
8.0
Landing pages
Lead Liaison LMA
1.0
Omnisend
10.0
A/B testing
Lead Liaison LMA
8.8
Omnisend
8.0
Mobile optimization
Lead Liaison LMA
9.1
Omnisend
10.0
Email deliverability reporting
Lead Liaison LMA
1.8
Omnisend
8.0
List management
Lead Liaison LMA
2.7
Omnisend
10.0
Triggered drip sequences
Lead Liaison LMA
8.6
Omnisend
8.8

Lead Management

Lead Liaison LMA
4.6
Omnisend
Lead nurturing
Lead Liaison LMA
1.9
Omnisend
Lead scoring and grading
Lead Liaison LMA
3.7
Omnisend
Data quality management
Lead Liaison LMA
9.1
Omnisend
Automated sales alerts and tasks
Lead Liaison LMA
3.6
Omnisend

Campaign Management

Lead Liaison LMA
8.7
Omnisend
Calendaring
Lead Liaison LMA
8.6
Omnisend
Event/webinar marketing
Lead Liaison LMA
8.8
Omnisend

Social Media Marketing

Lead Liaison LMA
8.8
Omnisend
Social sharing and campaigns
Lead Liaison LMA
8.8
Omnisend
Social profile integration
Lead Liaison LMA
8.8
Omnisend

Reporting & Analytics

Lead Liaison LMA
1.2
Omnisend
9.2
Dashboards
Lead Liaison LMA
1.8
Omnisend
9.4
Standard reports
Lead Liaison LMA
1.0
Omnisend
9.0
Custom reports
Lead Liaison LMA
1.0
Omnisend

Platform & Infrastructure

Lead Liaison LMA
6.3
Omnisend
API
Lead Liaison LMA
1.0
Omnisend
Role-based workflow & approvals
Lead Liaison LMA
8.8
Omnisend
Customizability
Lead Liaison LMA
1.0
Omnisend
Integration with Salesforce.com
Lead Liaison LMA
9.1
Omnisend
Integration with Microsoft Dynamics CRM
Lead Liaison LMA
9.1
Omnisend
Integration with SugarCRM
Lead Liaison LMA
9.1
Omnisend

Pros

Lead Liaison LMA

  • The form customization is perfect. Very easy to use.
  • The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
  • The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
Linda Stacy | TrustRadius Reviewer

Omnisend

  • Omnisend permits 2000 emails sent per day with the free plan once linked to your website.
  • Omnisend permits unlimited contacts with free plan when most other providers have a limit unless you opt for a paid subscription.
Anonymous | TrustRadius Reviewer

Cons

Lead Liaison LMA

  • Would be nice for a note section in the contacts OR a complete CRM within
  • Honestly, at this point I could not make any "worthy" suggestions I am happy thus far!
Cindy K. Brown | TrustRadius Reviewer

Omnisend

  • Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
  • It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
  • Would like to see more sample templates and campaigns.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
Troy Rockman | TrustRadius Reviewer

Omnisend

No score
No answers yet
No answers on this topic

Usability

Lead Liaison LMA

Lead Liaison LMA 8.2
Based on 1 answer
One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
Troy Rockman | TrustRadius Reviewer

Omnisend

No score
No answers yet
No answers on this topic

Support Rating

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
Troy Rockman | TrustRadius Reviewer

Omnisend

No score
No answers yet
No answers on this topic

Implementation Rating

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
Troy Rockman | TrustRadius Reviewer

Omnisend

No score
No answers yet
No answers on this topic

Alternatives Considered

Lead Liaison LMA

We were poached from a competitor where we were getting 2600% ROI. This was a bad business decision on our part. Lead Liaison promised the same level of visitor identification with many more extra features but it never stacked up. After 12 months we actually did not see a return on investment greater than the original investment. Conversely the competitor has seen a 1700% ROI just in month 1 upon returning to them. So having using Lead Forensics before and after using Lead Liaison it's clear what the variable is.
James Summers | TrustRadius Reviewer

Omnisend

At first I went through the standard choice, which is MailChimp. It's a nice-looking program and everything, but I wouldn't say they're user-friendly. It's quite techy and when you have an ecommerce store you really just want to get the results. It's a lot of work to create one simple newsletter and their customer support is pretty much non-existent. As for Klaviyo, they're pretty expensive. We just couldn't justify paying that much for results that were pretty much similar to MailChimp--in that it wasn't really impressive. Omnisend really was a breath of fresh air and their support must not sleep at all cause they answer all my smart and stupid questions within like 15 minutes. Every single time
Lisa Korston | TrustRadius Reviewer

Return on Investment

Lead Liaison LMA

  • Ability to create custom forms per campaign.
Linda Stacy | TrustRadius Reviewer

Omnisend

  • Omnisend has assisted with getting the word out
  • Great structure on templates making the company look very professional.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Lead Liaison LMA

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$499*

* Depends on package

Lead Liaison LMA Editions & Modules

Edition
Visitor Tracking$2501
Sales and Marketing Automation$5002
  1. Page Views per Month
  2. # of Licensed Contacts
Additional Pricing Details

Omnisend

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Required
$16*

* Month

Omnisend Editions & Modules

Edition
Free plan$0
Standard plan$16
Pro plan$99
Enterprise planCustom pricing
    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    Lead Liaison LMA
    1.0
    Omnisend
    9.0

    Likelihood to Renew

    Lead Liaison LMA
    9.1
    Omnisend

    Usability

    Lead Liaison LMA
    8.2
    Omnisend

    Support Rating

    Lead Liaison LMA
    9.1
    Omnisend

    Implementation Rating

    Lead Liaison LMA
    9.1
    Omnisend

    Add comparison