5 Ratings
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Score 9.4 out of 100
Top Rated
605 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Lead Liaison LMA

I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM.For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
James Summers | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Lead Liaison LMA
5.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
WYSIWYG email editor
Lead Liaison LMA
1.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Dynamic content
Lead Liaison LMA
9.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Ability to test dynamic content
Lead Liaison LMA
9.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Landing pages
Lead Liaison LMA
1.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
A/B testing
Lead Liaison LMA
8.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Mobile optimization
Lead Liaison LMA
9.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Email deliverability reporting
Lead Liaison LMA
1.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
List management
Lead Liaison LMA
2.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Triggered drip sequences
Lead Liaison LMA
8.6
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Lead Management

Lead Liaison LMA
4.6
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Lead nurturing
Lead Liaison LMA
1.9
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Lead scoring and grading
Lead Liaison LMA
3.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Data quality management
Lead Liaison LMA
9.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Automated sales alerts and tasks
Lead Liaison LMA
3.6
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Campaign Management

Lead Liaison LMA
8.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Calendaring
Lead Liaison LMA
8.6
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Event/webinar marketing
Lead Liaison LMA
8.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Social Media Marketing

Lead Liaison LMA
8.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Social sharing and campaigns
Lead Liaison LMA
8.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Social profile integration
Lead Liaison LMA
8.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5

Reporting & Analytics

Lead Liaison LMA
1.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Dashboards
Lead Liaison LMA
1.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Standard reports
Lead Liaison LMA
1.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Custom reports
Lead Liaison LMA
1.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2

Platform & Infrastructure

Lead Liaison LMA
6.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
API
Lead Liaison LMA
1.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Role-based workflow & approvals
Lead Liaison LMA
8.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Customizability
Lead Liaison LMA
1.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Integration with Salesforce.com
Lead Liaison LMA
9.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Integration with Microsoft Dynamics CRM
Lead Liaison LMA
9.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Integration with SugarCRM
Lead Liaison LMA
9.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9

Pros

Lead Liaison LMA

  • The form customization is perfect. Very easy to use.
  • The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
  • The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
Linda Stacy | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Cons

Lead Liaison LMA

  • Would be nice for a note section in the contacts OR a complete CRM within
  • Honestly, at this point I could not make any "worthy" suggestions I am happy thus far!
Cindy K. Brown | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Likelihood to Renew

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
Troy Rockman | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

Lead Liaison LMA

Lead Liaison LMA 8.2
Based on 1 answer
One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
Troy Rockman | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.7
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Support Rating

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
Troy Rockman | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

Online Training

Lead Liaison LMA

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Implementation Rating

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
Troy Rockman | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

Lead Liaison LMA

We were poached from a competitor where we were getting 2600% ROI. This was a bad business decision on our part. Lead Liaison promised the same level of visitor identification with many more extra features but it never stacked up. After 12 months we actually did not see a return on investment greater than the original investment. Conversely the competitor has seen a 1700% ROI just in month 1 upon returning to them. So having using Lead Forensics before and after using Lead Liaison it's clear what the variable is.
James Summers | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

Scalability

Lead Liaison LMA

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 109 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

Return on Investment

Lead Liaison LMA

  • Ability to create custom forms per campaign.
Linda Stacy | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Screenshots

Pricing Details

Lead Liaison LMA

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$499*

* Depends on package

Lead Liaison LMA Editions & Modules

Edition
Visitor Tracking$2501
Sales and Marketing Automation$5002
  1. Page Views per Month
  2. # of Licensed Contacts
Additional Pricing Details

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Oracle CX Marketing (formerly Oracle Marketing Cloud) Editions & Modules

Additional Pricing Details
CX Marketing pricing is a function of usage.

Rating Summary

Likelihood to Recommend

Lead Liaison LMA
1.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9

Likelihood to Renew

Lead Liaison LMA
9.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3

Usability

Lead Liaison LMA
8.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.7

Reliability and Availability

Lead Liaison LMA
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Performance

Lead Liaison LMA
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0

Support Rating

Lead Liaison LMA
9.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9

In-Person Training

Lead Liaison LMA
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Online Training

Lead Liaison LMA
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Implementation Rating

Lead Liaison LMA
9.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8

Scalability

Lead Liaison LMA
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

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