Lead Liaison vs. Showpad eOS®

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lead Liaison
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.
$250
per month
Showpad eOS®
Score 8.1 out of 10
N/A
Showpad is an Enablement Operating System (eOS™) that aligns sales and marketing teams around high-impact buyer interactions while generating the insights needed to continuously improve conversion rates. Showpad’s core Sales Content Management engine enables revenue teams to create a curated one-stop-shop to find, manage and distribute high-impact content at scale. For marketers, Showpad aligns teams around the latest on-brand content with the right…N/A
Pricing
Lead LiaisonShowpad eOS®
Editions & Modules
Inbound Marketing
$250
per month
Sales Enablement
$450
per month 5 users
Omnibound Marketing
$780
per month
Lifecycle Marketing
$1,500
per month
Event Lead Management
starting at $2000
No answers on this topic
Offerings
Pricing Offerings
Lead LiaisonShowpad eOS®
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup Fee$499 Depends on packageOptional
Additional DetailsThere is also an Ultimate package available. Pricing for Ultimate is available by custom quote only. Contact Showpad for Ultimate pricing.
More Pricing Information
Community Pulse
Lead LiaisonShowpad eOS®
Top Pros
Top Cons
Features
Lead LiaisonShowpad eOS®
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Lead Liaison
8.8
8 Ratings
12% above category average
Showpad eOS®
-
Ratings
WYSIWYG email editor9.08 Ratings00 Ratings
Dynamic content8.57 Ratings00 Ratings
Ability to test dynamic content8.27 Ratings00 Ratings
Landing pages8.77 Ratings00 Ratings
A/B testing8.75 Ratings00 Ratings
Mobile optimization9.06 Ratings00 Ratings
Email deliverability reporting9.37 Ratings00 Ratings
List management8.88 Ratings00 Ratings
Triggered drip sequences9.05 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Lead Liaison
9.0
8 Ratings
15% above category average
Showpad eOS®
-
Ratings
Lead nurturing automation9.58 Ratings00 Ratings
Lead scoring and grading9.08 Ratings00 Ratings
Data quality management8.87 Ratings00 Ratings
Automated sales alerts and tasks8.87 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Lead Liaison
8.9
6 Ratings
16% above category average
Showpad eOS®
-
Ratings
Calendaring8.86 Ratings00 Ratings
Event/webinar marketing9.06 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Lead Liaison
8.8
6 Ratings
16% above category average
Showpad eOS®
-
Ratings
Social sharing and campaigns9.06 Ratings00 Ratings
Social profile integration8.56 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Lead Liaison
9.2
7 Ratings
20% above category average
Showpad eOS®
-
Ratings
Dashboards9.07 Ratings00 Ratings
Standard reports9.37 Ratings00 Ratings
Custom reports9.37 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Lead Liaison
8.5
8 Ratings
11% above category average
Showpad eOS®
-
Ratings
API8.88 Ratings00 Ratings
Role-based workflow & approvals8.56 Ratings00 Ratings
Customizability8.07 Ratings00 Ratings
Integration with Salesforce.com8.06 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.04 Ratings00 Ratings
Integration with SugarCRM9.03 Ratings00 Ratings
Best Alternatives
Lead LiaisonShowpad eOS®
Small Businesses
Vbout
Vbout
Score 9.5 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Paperflite
Paperflite
Score 9.7 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Paperflite
Paperflite
Score 9.7 out of 10
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User Ratings
Lead LiaisonShowpad eOS®
Likelihood to Recommend
9.0
(8 ratings)
8.3
(14 ratings)
Likelihood to Renew
9.1
(1 ratings)
-
(0 ratings)
Usability
8.2
(1 ratings)
-
(0 ratings)
Support Rating
9.1
(1 ratings)
7.7
(3 ratings)
Implementation Rating
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
Lead LiaisonShowpad eOS®
Likelihood to Recommend
Lead Liaison
I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM. For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
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Showpad eOS®
Any person who is interested in understanding the level of engagement from a client needs Showpad. It is a must-have software if you have people within your organization that are customer-facing. If your role is primarily communicating with employees within your own organization, then this software might not be as useful to you. For those in sales, account management, or who needs to know if your recipient has seen your emails/content, this is a useful tool.
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Pros
Lead Liaison
  • The form customization is perfect. Very easy to use.
  • The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
  • The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
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Showpad eOS®
  • User-Friendly. The ability to easily customize to fit your needs
  • Delivering content easily and quickly, reducing cost for print, and out of date information
  • Reporting. Providing the analytical function to track what content has been utilized or not utilized and become more efficient in the type of information you share
  • Offline Use. The ability to be able to view content offline
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Cons
Lead Liaison
  • ROI reporting is lacking to some degree.
  • We get too many feature updates but it doesn't appear to contain anything useful.
  • Not integration friendly.
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Showpad eOS®
  • Version control is an issue. Would be nice to go back to previous versions of a file.
  • The in-app viewing experience feels a little rigid. Prefer to download the files before viewing.
  • The main landing page is a little more cluttered than I would like.
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Likelihood to Renew
Lead Liaison
Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
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Showpad eOS®
No answers on this topic
Usability
Lead Liaison
One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
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Showpad eOS®
No answers on this topic
Support Rating
Lead Liaison
Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
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Showpad eOS®
I have not been involved with support from Showpad so I am not entirely sure. However, we have received some emails from our help desk about an outage and it seems like it didn't last very long so I would say that it was pretty effective support to that extent.
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Implementation Rating
Lead Liaison
Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
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Showpad eOS®
No answers on this topic
Alternatives Considered
Lead Liaison
I have not used any other product than Lead Liasion. I just recently started using this product and was not aware of the other options. Either way I am looking forward to seeing how far I am able to succeed using Lead Liasion and will continue to use this platform in the future.
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Showpad eOS®
The only option our company used was cloud-based file-sharing services (Box, Dropbox, etc) and emails like Outlook or Gmail. Both options make it hard for version control and for ease of navigation. Generally, end-users had an easier time finding content on Showpad.
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Return on Investment
Lead Liaison
  • Ability to attract more targeted prospects.
  • Deepen the relationship with existing clients AND increase the amount of revenue from clients as this is an added service in addition to our online marketing services.
  • One client paid for my costs!
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Showpad eOS®
  • We are not limited by what physical catalogs and literature we get - we can send out any piece of literature to a customer.
  • All of our content is centralized in one place.
  • Our marketing department has the ability to view what content is shared the most and viewed the most, so they can focus on those items.
  • Gives our sales reps visibility into what our customers are looking at.
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ScreenShots

Lead Liaison Screenshots

Screenshot of Lead Liaison DashboardScreenshot of Lead Liaison Content CreationScreenshot of Lead Liaison Video Marketing

Showpad eOS® Screenshots

Screenshot of Content relevant to an opportunity, recommended by marketing and machine learning.Screenshot of A secure branded environment, used to share content and collaborate with buyers and colleagues.Screenshot of Showpad analytics, that support content decisions based on measured performance, and helps users coach their sales teams on best practices.