What users are saying about
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.4 out of 100
15 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Likelihood to Recommend

Lead Liaison LMA

I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM.For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
James Summers | TrustRadius Reviewer

Sprinklr Modern Marketing

Sprinklr Modern Marketing is a great tool to gauge the competitive landscape on certain topics that your company may want to be known for. It is also great at indicating the share of voice % based on the amount of mentions in the social landscape. Linkedin API has many limitations though which is our most important social platform
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Lead Liaison LMA
5.7
Sprinklr Modern Marketing
WYSIWYG email editor
Lead Liaison LMA
1.0
Sprinklr Modern Marketing
Dynamic content
Lead Liaison LMA
9.1
Sprinklr Modern Marketing
Ability to test dynamic content
Lead Liaison LMA
9.1
Sprinklr Modern Marketing
Landing pages
Lead Liaison LMA
1.0
Sprinklr Modern Marketing
A/B testing
Lead Liaison LMA
8.8
Sprinklr Modern Marketing
Mobile optimization
Lead Liaison LMA
9.1
Sprinklr Modern Marketing
Email deliverability reporting
Lead Liaison LMA
1.8
Sprinklr Modern Marketing
List management
Lead Liaison LMA
2.7
Sprinklr Modern Marketing
Triggered drip sequences
Lead Liaison LMA
8.6
Sprinklr Modern Marketing

Lead Management

Lead Liaison LMA
4.6
Sprinklr Modern Marketing
Lead nurturing
Lead Liaison LMA
1.9
Sprinklr Modern Marketing
Lead scoring and grading
Lead Liaison LMA
3.7
Sprinklr Modern Marketing
Data quality management
Lead Liaison LMA
9.1
Sprinklr Modern Marketing
Automated sales alerts and tasks
Lead Liaison LMA
3.6
Sprinklr Modern Marketing

Campaign Management

Lead Liaison LMA
8.7
Sprinklr Modern Marketing
Calendaring
Lead Liaison LMA
8.6
Sprinklr Modern Marketing
Event/webinar marketing
Lead Liaison LMA
8.8
Sprinklr Modern Marketing

Social Media Marketing

Lead Liaison LMA
8.8
Sprinklr Modern Marketing
Social sharing and campaigns
Lead Liaison LMA
8.8
Sprinklr Modern Marketing
Social profile integration
Lead Liaison LMA
8.8
Sprinklr Modern Marketing

Reporting & Analytics

Lead Liaison LMA
1.2
Sprinklr Modern Marketing
Dashboards
Lead Liaison LMA
1.8
Sprinklr Modern Marketing
Standard reports
Lead Liaison LMA
1.0
Sprinklr Modern Marketing
Custom reports
Lead Liaison LMA
1.0
Sprinklr Modern Marketing

Platform & Infrastructure

Lead Liaison LMA
6.3
Sprinklr Modern Marketing
API
Lead Liaison LMA
1.0
Sprinklr Modern Marketing
Role-based workflow & approvals
Lead Liaison LMA
8.8
Sprinklr Modern Marketing
Customizability
Lead Liaison LMA
1.0
Sprinklr Modern Marketing
Integration with Salesforce.com
Lead Liaison LMA
9.1
Sprinklr Modern Marketing
Integration with Microsoft Dynamics CRM
Lead Liaison LMA
9.1
Sprinklr Modern Marketing
Integration with SugarCRM
Lead Liaison LMA
9.1
Sprinklr Modern Marketing

Content Creation

Lead Liaison LMA
Sprinklr Modern Marketing
7.7
Ideation
Lead Liaison LMA
Sprinklr Modern Marketing
7.8
Approval workflows
Lead Liaison LMA
Sprinklr Modern Marketing
6.8
Content collaboration
Lead Liaison LMA
Sprinklr Modern Marketing
8.7
Content calendar
Lead Liaison LMA
Sprinklr Modern Marketing
8.2
Network for content licensing/production
Lead Liaison LMA
Sprinklr Modern Marketing
7.3

Content Publishing

Lead Liaison LMA
Sprinklr Modern Marketing
6.4
Content hub
Lead Liaison LMA
Sprinklr Modern Marketing
9.3
Forms / Gated content
Lead Liaison LMA
Sprinklr Modern Marketing
5.5
Embedded CTAs
Lead Liaison LMA
Sprinklr Modern Marketing
1.8
Content distribution
Lead Liaison LMA
Sprinklr Modern Marketing
7.8
Content promotion
Lead Liaison LMA
Sprinklr Modern Marketing
6.5
Content automation
Lead Liaison LMA
Sprinklr Modern Marketing
7.5

Content Reporting & Analytics

Lead Liaison LMA
Sprinklr Modern Marketing
8.1
Audience profiling and targeting
Lead Liaison LMA
Sprinklr Modern Marketing
8.3
Closed-loop tracking and reporting
Lead Liaison LMA
Sprinklr Modern Marketing
8.3
Content performance analytics
Lead Liaison LMA
Sprinklr Modern Marketing
8.5
Campaign optimization dashboard
Lead Liaison LMA
Sprinklr Modern Marketing
7.9
Competitive analytics
Lead Liaison LMA
Sprinklr Modern Marketing
7.6

Pros

Lead Liaison LMA

  • The form customization is perfect. Very easy to use.
  • The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
  • The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
Linda Stacy | TrustRadius Reviewer

Sprinklr Modern Marketing

  • Allows you to share and suggest pieces of content to other entities within the organization.
  • Has great reporting with lots of filters to drill down to the information you need.
  • It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date.
Corey Walker | TrustRadius Reviewer

Cons

Lead Liaison LMA

  • Would be nice for a note section in the contacts OR a complete CRM within
  • Honestly, at this point I could not make any "worthy" suggestions I am happy thus far!
Cindy K. Brown | TrustRadius Reviewer

Sprinklr Modern Marketing

  • Slow UI/UX. Tends to hang and takes a while to load.
  • Social listening capabilities are extremely lacking.
  • Customization of dashboards is not user-friendly and requires a certain technical understanding of how Sprinklr is set up, and how it's logic flows.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
Troy Rockman | TrustRadius Reviewer

Sprinklr Modern Marketing

No score
No answers yet
No answers on this topic

Usability

Lead Liaison LMA

Lead Liaison LMA 8.2
Based on 1 answer
One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
Troy Rockman | TrustRadius Reviewer

Sprinklr Modern Marketing

No score
No answers yet
No answers on this topic

Support Rating

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
Troy Rockman | TrustRadius Reviewer

Sprinklr Modern Marketing

Sprinklr Modern Marketing 6.7
Based on 10 answers
At MGM Resorts International, we have roles dedicated to the enterprise-wide management of Sprinklr, therefore, I have never personally reached out to Sprinklr Marketing support. Our department was required to use Sprinklr University, and I found it useful, but the courses are too long and it could be more interactive to keep students interested
Marena Bitz | TrustRadius Reviewer

Implementation Rating

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
Troy Rockman | TrustRadius Reviewer

Sprinklr Modern Marketing

No score
No answers yet
No answers on this topic

Alternatives Considered

Lead Liaison LMA

We were poached from a competitor where we were getting 2600% ROI. This was a bad business decision on our part. Lead Liaison promised the same level of visitor identification with many more extra features but it never stacked up. After 12 months we actually did not see a return on investment greater than the original investment. Conversely the competitor has seen a 1700% ROI just in month 1 upon returning to them. So having using Lead Forensics before and after using Lead Liaison it's clear what the variable is.
James Summers | TrustRadius Reviewer

Sprinklr Modern Marketing

I used Social Bakers in the past, but at this moment we use Sprinklr, and I like the platform.
Alejandro Mac Swiney | TrustRadius Reviewer

Return on Investment

Lead Liaison LMA

  • Ability to create custom forms per campaign.
Linda Stacy | TrustRadius Reviewer

Sprinklr Modern Marketing

  • Our share of voice was able to increase on certain topics
  • We were able to build a more effective strategy around content
  • Gaining more followers
Anonymous | TrustRadius Reviewer

Screenshots

Sprinklr Modern Marketing

Pricing Details

Lead Liaison LMA

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$499*

* Depends on package

Lead Liaison LMA Editions & Modules

Edition
Visitor Tracking$2501
Sales and Marketing Automation$5002
  1. Page Views per Month
  2. # of Licensed Contacts
Additional Pricing Details

Sprinklr Modern Marketing

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprinklr Modern Marketing Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Lead Liaison LMA
1.0
Sprinklr Modern Marketing
7.3

Likelihood to Renew

Lead Liaison LMA
9.1
Sprinklr Modern Marketing

Usability

Lead Liaison LMA
8.2
Sprinklr Modern Marketing

Support Rating

Lead Liaison LMA
9.1
Sprinklr Modern Marketing
6.7

Implementation Rating

Lead Liaison LMA
9.1
Sprinklr Modern Marketing

Add comparison