What users are saying about
5 Ratings
5 Ratings
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Score 9.5 out of 100
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.7 out of 100

Likelihood to Recommend

Lead Liaison LMA

I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM.For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
James Summers | TrustRadius Reviewer

WebEngage

When the business is expected to scale and expand, tools such as this proves very handy where it helps to target the correct segments or correct audiences with the right offerings, thereby increasing the chances of transaction or desired action from the user while saving pennies which could have been burnt if a blanket approach would have been used. Automation saves a lot of time and effort for the marketers and businesses boosted due to its operation.
Rohit Asesh | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Lead Liaison LMA
5.7
WebEngage
9.3
WYSIWYG email editor
Lead Liaison LMA
1.0
WebEngage
Dynamic content
Lead Liaison LMA
9.1
WebEngage
10.0
Ability to test dynamic content
Lead Liaison LMA
9.1
WebEngage
9.0
Landing pages
Lead Liaison LMA
1.0
WebEngage
A/B testing
Lead Liaison LMA
8.8
WebEngage
Mobile optimization
Lead Liaison LMA
9.1
WebEngage
9.0
Email deliverability reporting
Lead Liaison LMA
1.8
WebEngage
8.0
List management
Lead Liaison LMA
2.7
WebEngage
10.0
Triggered drip sequences
Lead Liaison LMA
8.6
WebEngage
10.0

Lead Management

Lead Liaison LMA
4.6
WebEngage
9.5
Lead nurturing
Lead Liaison LMA
1.9
WebEngage
10.0
Lead scoring and grading
Lead Liaison LMA
3.7
WebEngage
Data quality management
Lead Liaison LMA
9.1
WebEngage
Automated sales alerts and tasks
Lead Liaison LMA
3.6
WebEngage
9.0

Campaign Management

Lead Liaison LMA
8.7
WebEngage
9.0
Calendaring
Lead Liaison LMA
8.6
WebEngage
Event/webinar marketing
Lead Liaison LMA
8.8
WebEngage
9.0

Social Media Marketing

Lead Liaison LMA
8.8
WebEngage
Social sharing and campaigns
Lead Liaison LMA
8.8
WebEngage
Social profile integration
Lead Liaison LMA
8.8
WebEngage

Reporting & Analytics

Lead Liaison LMA
1.2
WebEngage
8.7
Dashboards
Lead Liaison LMA
1.8
WebEngage
9.0
Standard reports
Lead Liaison LMA
1.0
WebEngage
9.0
Custom reports
Lead Liaison LMA
1.0
WebEngage
8.0

Platform & Infrastructure

Lead Liaison LMA
6.3
WebEngage
9.5
API
Lead Liaison LMA
1.0
WebEngage
9.0
Role-based workflow & approvals
Lead Liaison LMA
8.8
WebEngage
10.0
Customizability
Lead Liaison LMA
1.0
WebEngage
10.0
Integration with Salesforce.com
Lead Liaison LMA
9.1
WebEngage
9.0
Integration with Microsoft Dynamics CRM
Lead Liaison LMA
9.1
WebEngage
Integration with SugarCRM
Lead Liaison LMA
9.1
WebEngage

Pros

Lead Liaison LMA

  • The form customization is perfect. Very easy to use.
  • The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
  • The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
Linda Stacy | TrustRadius Reviewer

WebEngage

  • Ease in creating user journeys.
  • Easy implementation of APIs.
  • Good reporting dashboard and scheduling features.
  • Segmentation of the users is easy.
Rohit Asesh | TrustRadius Reviewer

Cons

Lead Liaison LMA

  • Would be nice for a note section in the contacts OR a complete CRM within
  • Honestly, at this point I could not make any "worthy" suggestions I am happy thus far!
Cindy K. Brown | TrustRadius Reviewer

WebEngage

  • Relays
  • Onsite should have more options of templates.
  • Backend support for better reachability of the channels.
  • Cohort studies should be more customizable.
Rohit Asesh | TrustRadius Reviewer

Likelihood to Renew

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
Troy Rockman | TrustRadius Reviewer

WebEngage

No score
No answers yet
No answers on this topic

Usability

Lead Liaison LMA

Lead Liaison LMA 8.2
Based on 1 answer
One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
Troy Rockman | TrustRadius Reviewer

WebEngage

No score
No answers yet
No answers on this topic

Support Rating

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
Troy Rockman | TrustRadius Reviewer

WebEngage

No score
No answers yet
No answers on this topic

Implementation Rating

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
Troy Rockman | TrustRadius Reviewer

WebEngage

No score
No answers yet
No answers on this topic

Alternatives Considered

Lead Liaison LMA

We were poached from a competitor where we were getting 2600% ROI. This was a bad business decision on our part. Lead Liaison promised the same level of visitor identification with many more extra features but it never stacked up. After 12 months we actually did not see a return on investment greater than the original investment. Conversely the competitor has seen a 1700% ROI just in month 1 upon returning to them. So having using Lead Forensics before and after using Lead Liaison it's clear what the variable is.
James Summers | TrustRadius Reviewer

WebEngage

Both WebEngage & CleverTap are equally good with some weighed advantages at both their ends. When it comes to an easy interface for user journey creation, CleverTap wins the race. When it comes to proper granularized segmentation skills, WebEngage takes a lead. I'd recommend WebEngage because of its extensive implementation capability and better use cases for segmentation and customizability.
Rohit Asesh | TrustRadius Reviewer

Return on Investment

Lead Liaison LMA

  • Ability to create custom forms per campaign.
Linda Stacy | TrustRadius Reviewer

WebEngage

  • Helped improves quality of acquisition by defining the journey of new users.
  • Business operations made easy because of automation which helped in scaling.
  • Improved retention of the users resulted into higher ROI.
Rohit Asesh | TrustRadius Reviewer

Screenshots

Pricing Details

Lead Liaison LMA

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$499*

* Depends on package

Lead Liaison LMA Editions & Modules

Edition
Visitor Tracking$2501
Sales and Marketing Automation$5002
  1. Page Views per Month
  2. # of Licensed Contacts
Additional Pricing Details

WebEngage

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

WebEngage Editions & Modules

Additional Pricing Details
Pricing is customised according to the customer usage and requirement. Contact support@webengage.com to know more about pricing plans.

Rating Summary

Likelihood to Recommend

Lead Liaison LMA
1.0
WebEngage
9.0

Likelihood to Renew

Lead Liaison LMA
9.1
WebEngage

Usability

Lead Liaison LMA
8.2
WebEngage

Support Rating

Lead Liaison LMA
9.1
WebEngage

Implementation Rating

Lead Liaison LMA
9.1
WebEngage

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